2023 has been an exciting year for RedCircle! From launching our new brand to the release of several new features, we’ve been busy bettering our product and podcasting as a whole.
Along with all the work came an abundance of content focused on helping podcasters earn a living through their medium, as well as making the experience for advertisers as seamless as possible. We’ve gathered the blogs that you shouldn’t miss in 2023!
Company Updates
We’ve made a lot of announcements this year! See all the new changes and product releases:
- Announcing Our New Brand – While our logo may have changed in March, we remain dedicated to providing exceptional podcast hosting and helping our podcasters grow their audiences. We’ve improved our monetization tools and continue to look for ways to help both podcasters and advertisers grow together.
- RedCircle Joins Podcasting Hosts to Promote Open Podcast Standards – We partnered with various podcast platforms across the industry to keep podcasting an open medium by supporting the Open Podcast Standards.
- RedCircle’s Host-Read Ad Platform Grows 100%+ YoY and Reaches Profitability in Q2 – We reached profitability in Q2! Alongside that growth, our Ad Platform (RAP) continues to soar.
- RedCircle’s Host-Read Ad Platform, RAP, Grows 100%+ YoY – RAP is continuing to grow! We also introduced the Frequency Capping feature for advertisers, which allows campaigns to be played only a certain number of times per week/month.
So Many Features!
Our product boasts an impressive suite of features for both podcasters and advertisers alike. These blogs help our podcasters and partner advertisers to get the most out of our platform.
Podcaster Features
Let’s take a look at all the features for our podcasters and the most beneficial ways to use them:
- How to Get the Most Out of Dynamic Insertion – Dynamic Insertion is an often underutilized tool. Learn how to take advantage of this powerful feature to grow your audience and increase your revenue!
- How to Get the Most Out of Your Podcast Analytics – Our robust analytics can help you get the fullest look of your show and its growth. Understand your audience, what content works best, your most successful ad partners, and more!
- Embed Your Podcast for More Downloads – Share your podcast far and wide for the most downloads! Embed your show on a personal website or blog, and even send it through a recurring newsletter to dedicated fans.
Advertiser Features
2023 was certainly a big year for new advertiser features. Check out the ones you might have missed:
- Announcing a New Help Center Section for Advertisers – We’ve stepped up our self-service game by providing a section of our Help Center solely for our advertisers. Get the answers you need immediately without any friction.
- Introducing Teams for Advertisers – Advertisers can share a single RedCircle account and collaborate on campaigns, making managing podcast campaigns that much easier.
- Introducing Multi-Scripts: Create Infinite Personalized Scripts In Minutes – Brands and agencies can easily manage a single campaign with dozens of unique scripts with a click of a button! Our platform can also ingest a single script and generate infinite personalized versions for each participating podcaster with their unique promotion code.
- Introducing Self-Service Frequency Capping & Host-Read Air Check Updates – Stop make-goods in their tracks by using our Host-Read Air Check feature! And learn how to set up campaigns to cap frequency to avoid listener fatigue.
- Get to Know Podcasts Before a Campaign Starts with RedCircle’s Vetting Process! – Send out custom surveys to podcasts to gauge their interest and compatibility, all before even sending out a campaign!
Grow Your Show
One of the most common questions we receive is how to grow your podcast. Check out our wealth of resources for advice on cultivating a community of dedicated listeners!
- How to Market Your Podcast & Grow Your Audience in 2023 – Check out these tips on how to grow your podcast not only in 2023 but in the coming year!
- The Top 5 Places to Distribute Your Podcast – We looked at the top-performing podcasts on our platform and found the common places they distribute. Make sure you’re also on these platforms to reach a wide array of listeners!
- Podcasting SEO Tips to Help Grow Your Podcast – Market like a pro with our quick guide on using SEO to get your podcast in front of listeners.
- Should You Post Your Podcast on YouTube? – YouTube is a growing platform for audio-only formats like podcasts. Our platform features an integration to easily distribute your show to YouTube, too!
- How to Get More Listeners for Your Podcast – Uncover the secrets to gaining more listeners!
- Best Time to Publish a Podcast – Is there an optimal time to publish your episodes? Learn more in this blog post!
Monetizing with RedCircle
There are plenty of ways to use our monetization tools! Whether you’re a podcaster or an advertiser, we have plenty of content to help you take advantage of our monetization services like a pro!
Podcaster Features
With RedCircle, podcasters have a few different options if they want to monetize their shows. These blog posts can help you determine which are the best for you and how to best utilize them!
- Things Every Podcast Should Have Before Accepting Host-Read Ads – There are a few key things a podcaster should have before diving into the world of Host-Read Ads. See what they are in this post!
- How to Ace Your First Ad Read – Receiving your first Host-Read Ad opportunity is simultaneously exciting and nerve-wracking. Check out our advice on how to absolutely nail your first campaign!
- No Sweat! How to Create an Astounding Host-Read Ad – We spoke with a couple of our top-performing podcasters and distilled their wisdom for you. See what they have to say about creating stellar Host-Read Ads!
- What Brands Look For When Launching & Renewing a Campaign – Knowing what works and what doesn’t sets you apart from the rest. Learn what advertisers are seeking from campaigns and score more deals!
- The Benefits of Small Business Ads – Cultivating a close partnership with a small and/or local business can be a surprising way to earn revenue for your show.
- Programmatic Advertising for Podcasters 101 – Navigate through the Programmatic Ad landscape with our advice! Learn all about how Programmatic Ads work so you can get the most benefit from them.
- Less is More: How Many Ads Should There Be in an Ad Break? – Is there a right number of ads per ad break, even per episode?
- Let’s Talk Revenue Streams: Diversifying with Exclusive Content & Donations – Looking to monetize outside of ads? We’ve got you covered with our Exclusive Content and Donations features.
Advertiser Features
Interested in advertising on podcasts? RedCircle has plenty of resources to help you get started and keep going!
- Advertisers Guide to Podcast Ad Formats – Jump into podcast advertising by first understanding the different types of podcast ads in this helpful guide.
- 5 Tips & Tricks on Running a Successful Podcast Ad Campaign – Podcast advertising is an exciting venture! Check out all of our tips and tricks on creating a knockout campaign!
- Podcast Advertising for Small Businesses – Running a small business? See why podcasting can be an incredible tool for advertising and growing your business.
- Advertisers, Set Your Hosts Up for Success! – A campaign is only as successful as the effort that goes into it. See advice on how to ensure your campaign is a complete success!
- Running Your First Podcast Ad Campaign – Check out our guide to help you run your first campaign without trouble.
- How to Keep the Momentum Going After Your First Podcast Ad Campaign – Already comfortable with podcast advertising? See what else you can do to keep the momentum going!
And that’s a wrap! Check out these posts, and all of our others, to help you grow your business and succeed in podcasting!
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