RedCircle’s Host-Read Ad Platform continues to grow rapidly as more advertisers and podcasters find success on the platform. After an exciting H1 2023 where we reached profitability in Q2, quarter-over-quarter results remained strong with 31% revenue growth from Q2 to Q3 2023. Year-over-year for Q3, the results were dramatic; RedCircle’s Ad Platform RAP grew by more than double with 105% growth.
In Q3, RedCircle announced Host-Read Frequency Capping to provide advertisers more control over their weekly and monthly exposure to listeners. Frequency capping joins budget pacing and “new episodes only” targeting as recent improvements to RAP which have further powered brand performance. We continue to focus on providing advertisers with the tools they need to optimize their budgets and campaign strategies, and ultimately create a healthy advertising ecosystem for both publishers and brands.
RedCircle also launched an Advertiser Help Center to further support the adoption of our new Teams for Advertisers product and other new features. Teams for Advertisers allows organizations to provide unlimited access to the platform to their team members while layering on custom permissions for campaign management and reporting. With RAP, it’s never been easier to build and flight new campaigns while analyzing your results in real-time.
RedCircle plans to invest further in its Host-Read Ad platform (RAP) with multiple product launches scheduled for early 2024.