Podcast revenue can come in a variety of forms; Host-Read ads, Programmatic ads, sponsored content, live shows, merchandise, and much more. One revenue channel that is often overlooked is subscriptions and other audience-based payments. Your audience more than likely wants to support you in any way they can, and they can feel connected to your […]
We’ve been busy perfecting the experiences of our podcasters and advertising partners alike. We recently introduced a new reporting feature for advertisers to make their reporting just a little bit easier. Previously, advertisers on RedCircle could only view analytics on the Campaign Dashboard, but now they’re able to take a more comprehensive look at their […]
We’re back again with another exciting update for advertisers! Advertisers on RedCircle are now able to send custom questionnaires to podcasts on RAP (the RedCircle Ad Platform) before fully committing to a campaign. Get a feel for the podcasts you’re interested in working with and ensure it’s the right fit! Our vetting feature allows advertisers […]
RedCircle’s Host-Read Ad Platform continues to grow rapidly as more advertisers and podcasters find success on the platform. After an exciting H1 2023 where we reached profitability in Q2, quarter-over-quarter results remained strong with 31% revenue growth from Q2 to Q3 2023. Year-over-year for Q3, the results were dramatic; RedCircle’s Ad Platform RAP grew by […]
Advertisers can now set their preferred frequency cap on a weekly or monthly basis for every new podcast advertising campaign. Campaigns can range from a single podcast to hundreds of participants. In addition, advertisers can now aircheck, pause, and request updates to individual Host-Read Ads directly from the platform. Brands can request a re-read or […]
The Nation, America’s leading source of progressive politics and culture, is bringing another show to RedCircle! Elie Mystal’s “Contempt of Court” joins “Start Making Sense with John Wiener“, “Edge of Sports with Dave Zirin”, “The Time of Monsters with Jeet Heer“, and more on the platform. “We’re thrilled to host ‘Contempt of Court’ and all […]
RedCircle, the leading podcast platform for independent creators, today announced that it has raised $6 million in Series A funding to meet growing customer demand.
A perfect podcast script allows the host’s personality to shine through, while also giving enough guidance to ensure your brand is represented accurately.
Podcasts can be an effective channel for every brand, regardless of the industry you’re in or the size of your budget. Learn how to build a strategy that will make podcast advertising work for your unique brand, goals, and budget.
In order to scale host-read podcast ads, you must strike a balance to preserve and protect the value of host-read ads, while leveraging technology to add the speed and scalability of programmatic ads.