A perfect podcast script allows the host’s personality to shine through, while also giving enough guidance to ensure your brand is represented accurately.

Podcasts can be an effective channel for every brand, regardless of the industry you’re in or the size of your budget. Learn how to build a strategy that will make podcast advertising work for your unique brand, goals, and budget.

In order to scale host-read podcast ads, you must strike a balance to preserve and protect the value of host-read ads, while leveraging technology to add the speed and scalability of programmatic ads.

You don’t need to be a household name brand or have a large budget to start advertising on podcasts. Here’s 4 easy steps to launch your first podcast advertising campaign.