If you’re just starting out in podcast advertising, one of the most important aspects of your campaign is deciding which shows you want to advertise on. With hundreds or even thousands of options to select from, deciding what podcasts are the best fit for your brand is an overwhelming and daunting task for any marketer. […]
RedCircle, one of the largest free podcast hosting platforms, has enabled programmatic advertising for its community of podcasters and advertisers. Programmatic pre-recorded ads will enable creators to earn more consistent revenue from their work and adds another method of monetization to the expanding suite of options. The RedCircle Ad Platform (RAP) has expanded its suite […]
We are thrilled to officially offer programmatic advertising for our incredible community of creators! In partnership with Adswizz, we have developed a fully scalable monetization solution that individually optimizes each listener’s ad experience while putting more money in our creator’s pockets. What is programmatic advertising? Programmatic advertising is very similar to streaming music ads. Pre-recorded […]
Whether you’re a season pro or launching your first podcast ad campaign, here are a few of the most common pitfalls in podcast advertising and how you can avoid them.
Deciding what podcasts are the best fit for your brand is an overwhelming and daunting task for any marketer. This blog shares a few best practices for selecting the right shows for your podcast campaign.
A quick and simple list of common podcasting terms, acronyms, and phrases that are helpful to know when you’re getting started advertising on podcasts.
A perfect podcast script allows the host’s personality to shine through, while also giving enough guidance to ensure your brand is represented accurately.
Podcasts can be an effective channel for every brand, regardless of the industry you’re in or the size of your budget. Learn how to build a strategy that will make podcast advertising work for your unique brand, goals, and budget.
In order to scale host-read podcast ads, you must strike a balance to preserve and protect the value of host-read ads, while leveraging technology to add the speed and scalability of programmatic ads.
You don’t need to be a household name brand or have a large budget to start advertising on podcasts. Here’s 4 easy steps to launch your first podcast advertising campaign.