Podcast advertising can take many forms: Programmatic, Host-Read, sponsored episodes, and more. But did you know there are different subtypes even within those differing kinds of advertising? Platforms like RedCircle allow advertisers to isolate specific episodes for an even more targeted campaign. These types of campaigns are known as “Recent Episodes Only” campaigns, or faked-ins, […]
Curious about bonus content? It’s an often underrated part of podcasting that can help to grow your audience and connect with them on a deeper level which, in turn, creates a ton of value for your show. Here are 5 reasons why you should consider creating bonus content. Diversify Your Revenue We talked about the […]
We get it – it can be intimidating to jump into podcast advertising without having a solid ground of knowledge to stand on. What’s a CPM? What’s the difference between all of these ad types? What in the heck is frequency capping?? All these questions and more might be swimming around in your head before you […]
Advertising on a podcast might seem like a novel idea, but it’s been a tried-and-true method for many brands for almost a decade. Juggernauts like Serial exploded in popularity nearly a decade ago, and many advertisers began to take notice of podcasting as an industry. Today, we’re seeing more and more brands dip their toes […]