It’s been a few weeks since Google (also known as Alphabet) has deprecated Google Podcasts leaving millions of listeners and podcasters to migrate to new distribution platforms. We wrote earlier about the end of Google Podcasts and included information on new platforms, but we thought we’d take a more in-depth look at the most popular […]
There’s no secret formula to landing a renewal with a brand. What you bring to the partnership is what sets you apart from other shows and helps you to continue receiving opportunities. The biggest factors that can help elevate you from an okay partner to an excellent one are performing the initial ad read well, […]
The beauty of Dynamic Insertion technology is the ability to run multiple campaigns all at once. You’re no longer forced to choose between two great deals; you can have your cake and eat it, too! Understanding how to manage multiple campaigns for your podcast can help you to maximize your revenue. Remember the Campaign Requirements […]
Host-Read ads perform so well because of their authenticity! Listeners trust you to be real with them when it comes to the products you’re promoting. Brands also want to work with podcasters who are enthusiastic about their products and/or services. The genuine excitement helps to create a stellar ad read. One of the best ways […]
Landing a coveted spot in one of Apple’s famed podcast lists can be quite the reward. Podcasters big and small all want to be featured on their many collections, and for good reason! These collections can help to expose your show to a wider audience and can boost your perceived value to new listeners. Apple […]