There’s no secret formula to landing a renewal with a brand. What you bring to the partnership is what sets you apart from other shows and helps you to continue receiving opportunities. The biggest factors that can help elevate you from an okay partner to an excellent one are performing the initial ad read well, […]
The beauty of Dynamic Insertion technology is the ability to run multiple campaigns all at once. You’re no longer forced to choose between two great deals; you can have your cake and eat it, too! Understanding how to manage multiple campaigns for your podcast can help you to maximize your revenue. Remember the Campaign Requirements […]
Podcast advertising has evolved over the 20 years that podcasting has grown. We’re seeing everything from episodes sponsored by specific advertisers to entirely branded shows. The introduction of dynamically inserted ads has only helped to fan the flames of growth. But the question remains: which ad format will come out on top? Will it be […]
With RedCircle, brands can send inquiries to a whole slew of podcasts to figure out which ones are the best fit for a host-read campaign. This process is known as ‘vetting’ and can drastically increase your chances of landing a host-read deal. A genuine and knowledgeable response usually comes out on top. Here’s what you […]
The First Automated Host-Read Ad Platform Available Across Podcast Hosts Today, RedCircle announces OpenRAP, the first and only product delivering fully-automated host-read advertising across hosting platforms. With OpenRAP, podcast publishers can have new host-read advertising demand delivered directly into their content by RedCircle; all without switching podcast hosts. OpenRAP takes the power and automation of […]
“How do I earn money for my work?” has probably flowed through your mind as you pour your heart and soul into your podcast. You know we’re no strangers to advocating for creators to make a living through their craft. We wholeheartedly agree that folks should be paid for their creative work, podcasts included. There […]
It can be overwhelming to figure out what you should be doing as a new podcaster. While there are many paths podcasters can take with their shows, we have a few recommendations to help make the journey that much easier. Learn what makes a strong podcast, how to build an audience, and how to monetize […]
A natural next step many podcasters take after perfecting their show and growing their audience is to monetize their podcast. Your mind might immediately jump to advertising, but there are plenty of different ways to monetize that fit every type of podcaster. We’ll explore them together in this article! Monetization Through Ads A popular way […]
A question that often pops up for new podcasters is how long should an episode be? At first, it seems like a simple question, but depending on the content of your show, your interest in monetization, your own audience, and even yourself, the answer can differ greatly. It all depends on what you want out […]
You may or may not be familiar with the annual cycle of advertising. In general, advertisements tend to reach a peak around December with the last holidays of the year. After brands have spent their annual budget, they spend the first few months of the new year figuring that budget. What does this have to […]