Before we jump in, take a quick moment to pat yourself on the back. Congrats! You completed your first podcast ad campaign! 😄 Of course, you’d want to keep the momentum going after successfully finishing, but how exactly do you go about doing that? The simple answer is to continue your campaigns. This article walks […]
You’ve finally got the a-okay from your team and you’re ready to dip your toe into podcast advertising! But how exactly do you go about running your first podcast ad campaign? You, of course, want to make sure that the investment is worth it, so understanding what makes a campaign successful is key. One-third (or […]
It’s no secret that podcast advertising continues to grow in 2023 and beyond. More and more brands are delving into the world of podcast advertising either by dipping a small toe or plunging in head first. But it can be overwhelming when starting your journey into podcast advertising. So, we’ve created this quick guide to […]
Podcast advertising has emerged as a powerful medium for businesses to reach their target audience and build awareness. It’s not just the big places that can participate, though, small businesses can also leverage podcast advertising to boost their reach and grow their customer base. Did you know that one-third (32%) of American adults listen to […]
You’ve gathered your tech materials, figured out where you’re going to host, and have practiced your intro into your hairbrush every morning since. But now you’ve come to realize that you don’t exactly know what you’re going to podcast about. You know you want to podcast, but you’re not entirely sure what you want to […]
A podcast isn’t a podcast without listeners. But where do you find listeners for your show? That’s where distribution platforms, like Apple Podcasts, come in! It’s best practice to share your podcast as far and wide as possible. There are dozens of podcast listening platforms and aggregators that help to share your show with their […]
A guaranteed way to get more downloads for your podcast is to make sure it’s been made widely available to everyone. Alongside distributing your show to the major (and minor) listening platforms, it’s also recommended to have an accompanying podcast website and even newsletter! Sharing your podcast with as wide an audience as possible is […]
Podcasts have been booming for the past few years – a recent study from Edison Research reports that 75% of Americans aged 12 and older listen to online audio in a typical month, with 70% listening in a typical week! If that’s not reason enough to start a podcast for your business, then let us convince […]
Ah, the age-old question in podcasting. Is there an ideal time to publish your podcast? Yes and no. The answer can depend on a few different factors and every answer can be different for different podcasts. There isn’t a one-size-fits-all solution. But be careful not to get too bogged down in details and put off […]
Creating the idea for a podcast might be easy, but knowing what equipment you should start off with may be more challenging than you’d expect. Not to worry, though! We’ve got you covered with all the equipment you’ll need to start your podcast. From the bare essentials to all the bells and whistles, this article […]