Podcasts have been booming for the past few years – a recent study from Edison Research reports that 75% of Americans aged 12 and older listen to online audio in a typical month, with 70% listening in a typical week! If that’s not reason enough to start a podcast for your business, then let us convince you in this blog!
Build Your Brand
Podcasting is an incredible way to build awareness of your business. But it’s more than just another marketing avenue. Podcasts are a unique medium as they often create an intimate and personal connection between host and listener. Studies have shown that listeners greatly trust the word of their favorite hosts, especially when hearing about brands and companies. Unlike blog articles and other mediums of the written word, podcasting allows you to create a closer relationship with your audience. Your expertise and passion are delivered directly to their ears rather than being interpreted through their own biases while reading.
Starting a podcast for your business can help establish yourself as an expert in your industry. The format allows you to explore topics thoroughly and provide thoughtful insights during discussion. Inviting other expert guests only helps to solidify your place in your chosen industry as it shows your ability to network with other leaders.
Hosting a podcast also easily demonstrates your passion for the subject you’re speaking about. Your tone, your tangents, and your advice are all coated with your spirited enthusiasm. It’s much easier to detect levels of passion when listening rather than reading. Listeners can truly grasp your words when hearing them!
How to Create a Podcast
Now that launching a podcast seems to be the right move for your business, you may be wondering what that entails exactly. How do you record it? Where do you post it? What should it be called? How often should you create episodes?
These questions are common amongst all beginner podcast creators whether they’re doing it for fun or want to make it part of their full-time job. Podcasting seems deceptively simple, you just pick up a microphone and start talking. But many folks are caught off-guard by the effort needed to create and maintain a podcast. Not to worry, though! Here at RedCircle, we’re all about making things as easy as possible!
We’ve written an extensive guide meant to help you create an awesome podcast! The key to creating such a podcast is the 5 P’s:
Put simply, you need to put some time into planning, preparing, and practicing your podcast before you even think about picking up a microphone. Following these guidelines will help to set you off on a better foot!
Where to Host Your Podcast
There are tons of options when it comes to hosting platforms! We, of course, have our own bias, but we do recommend finding a home for your show that marks all your checkboxes.
Not sure what those checkboxes should be? No problem, we’ve got you covered with what to look for when deciding on where to host your podcast. The top things to look for? We suggest growth & monetization tools, basic hosting capabilities like unlimited storage, and ease of distribution.
Ready to take the plunge and start podcasting for your business? You can get started for free (yes, actually free) right here on RedCircle.