We get it – it can be intimidating to jump into podcast advertising without having a solid ground of knowledge to stand on. What’s a CPM? What’s the difference between all of these ad types? What in the heck is frequency capping?? All these questions and more might be swimming around in your head before you […]
Advertising on a podcast might seem like a novel idea, but it’s been a tried-and-true method for many brands for almost a decade. Juggernauts like Serial exploded in popularity nearly a decade ago, and many advertisers began to take notice of podcasting as an industry. Today, we’re seeing more and more brands dip their toes […]
It’s been a few weeks since Google (also known as Alphabet) has deprecated Google Podcasts leaving millions of listeners and podcasters to migrate to new distribution platforms. We wrote earlier about the end of Google Podcasts and included information on new platforms, but we thought we’d take a more in-depth look at the most popular […]
There’s no secret formula to landing a renewal with a brand. What you bring to the partnership is what sets you apart from other shows and helps you to continue receiving opportunities. The biggest factors that can help elevate you from an okay partner to an excellent one are performing the initial ad read well, […]
The beauty of Dynamic Insertion technology is the ability to run multiple campaigns all at once. You’re no longer forced to choose between two great deals; you can have your cake and eat it, too! Understanding how to manage multiple campaigns for your podcast can help you to maximize your revenue. Remember the Campaign Requirements […]
Host-Read ads perform so well because of their authenticity! Listeners trust you to be real with them when it comes to the products you’re promoting. Brands also want to work with podcasters who are enthusiastic about their products and/or services. The genuine excitement helps to create a stellar ad read. One of the best ways […]
Landing a coveted spot in one of Apple’s famed podcast lists can be quite the reward. Podcasters big and small all want to be featured on their many collections, and for good reason! These collections can help to expose your show to a wider audience and can boost your perceived value to new listeners. Apple […]
Podcast advertising has evolved over the 20 years that podcasting has grown. We’re seeing everything from episodes sponsored by specific advertisers to entirely branded shows. The introduction of dynamically inserted ads has only helped to fan the flames of growth. But the question remains: which ad format will come out on top? Will it be […]
With RedCircle, brands can send inquiries to a whole slew of podcasts to figure out which ones are the best fit for a host-read campaign. This process is known as ‘vetting’ and can drastically increase your chances of landing a host-read deal. A genuine and knowledgeable response usually comes out on top. Here’s what you […]
Everything you need to know about attending this well-known conference and more! What is Podcast Movement: Evolutions? This conference is put on by the same folks who organize Podcast Movement (if you couldn’t tell by the name!) While their main conference brings together podcasters and podcast professionals in the industry to mix and mingle, Evolutions […]