It can be overwhelming to figure out what you should be doing as a new podcaster. While there are many paths podcasters can take with their shows, we have a few recommendations to help make the journey that much easier. Learn what makes a strong podcast, how to build an audience, and how to monetize […]
A natural next step many podcasters take after perfecting their show and growing their audience is to monetize their podcast. Your mind might immediately jump to advertising, but there are plenty of different ways to monetize that fit every type of podcaster. We’ll explore them together in this article! Monetization Through Ads A popular way […]
You may or may not be familiar with the annual cycle of advertising. In general, advertisements tend to reach a peak around December with the last holidays of the year. After brands have spent their annual budget, they spend the first few months of the new year figuring that budget. What does this have to […]
Believe it or not, there’s a method to the madness when it comes to podcast advertising. A show’s audience, content, and even the host can all have significant impacts on whether or not an advertising campaign goes well. We’ve covered most of these topics in previous blogs including how to set a host up for […]
We’re back again with another exciting update for advertisers! Advertisers on RedCircle are now able to send custom questionnaires to podcasts on RAP (the RedCircle Ad Platform) before fully committing to a campaign. Get a feel for the podcasts you’re interested in working with and ensure it’s the right fit! Our vetting feature allows advertisers […]
RedCircle’s Host-Read Ad Platform continues to grow rapidly as more advertisers and podcasters find success on the platform. After an exciting H1 2023 where we reached profitability in Q2, quarter-over-quarter results remained strong with 31% revenue growth from Q2 to Q3 2023. Year-over-year for Q3, the results were dramatic; RedCircle’s Ad Platform RAP grew by […]
Podcast advertising has emerged as a powerful medium for businesses to reach their target audience and build awareness. It’s not just the big places that can participate, though, small businesses can also leverage podcast advertising to boost their reach and grow their customer base. Did you know that one-third (32%) of American adults listen to […]
It’s not hard to notice how big of fans we are when it comes to Dynamic Insertion (we even have a few different blogs on the subject!) We consider Dynamic Ad Insertion to be our bread-and-butter. We’re passionate about making it easy for both podcasters and advertisers to utilize this revolutionary tool for podcast advertising. […]
If you’ve been podcasting for a little while then you might have heard the term “Programmatic Advertising”. But what does this entail, exactly? Put simply, Programmatic Advertising is a type of monetization where pre-recorded ads are placed on to your podcast through services like RAP (the RedCircle Ad Platform). They’re very similar to ads that […]
You’ve made it to 500 average weekly downloads, you’ve opted in to RAP, and now you’ve received your first Host-Read Ad opportunity. First thing first, pat yourself on the back for landing your first ad read! How do you make sure you knock it out of the park, though? Easy! Keep reading this guide for […]