Diving into the world of podcast advertising can be exciting! Unlike any other medium, podcasting allows for a more authentic ad experience. Podcasters care deeply about their audience and the brands that they choose to partner with. In order to run a successful ad campaign, it’s imperative that you, as a brand, provide your partner […]
As many podcast industry participants posted earnings over the last two weeks, RedCircle was excited by our comparative growth as we saw RAP 2023 H1 revenue grow 107% YoY and a profitable Q2 overall. The advertising market continues to bounce back and our products to support advertising efficiency have been well received by partners. RedCircle’s […]
Improvements to RedCircle’s Ad Platform (RAP) continue to grow the scale of Host-Read Ads in the podcast advertising industry. The platform gives advertisers access to thousands of niche audiences and more authentic endorsements while opening the door to more independent podcasters to share in the podcast advertising pie. Released last month, Teams for Advertisers allowed […]
Podcasting continues to explode in popularity. Edison Research reported in early 2023, that 75% of Americans aged 12 and older listened to online audio in the past month, while 70% have listened in the past week. In a world of abundant digital media, those numbers are impressive for an audio-dominated format! It’s never been a […]
We’re thrilled to announce the launch of Teams for Advertisers to better support our growing automated Host-Read Ad Platform! Despite recent industry articles calling for the fall of podcasting and ad revenue, RedCircle’s Ad Platform (RAP) has grown quarter-over-quarter since its inception. Rising to nearly 500 unique Host-Read Ads ran in June alone! Daily unique […]
You’ve heard us say it before: Ads are an excellent way to monetize your show! But what if you’re still developing your audience and haven’t attracted mainstream industry advertisers yet? Well, there’s more than one way to use RedCircle to earn revenue for your podcast! Our Dynamic Insertion technology allows you to run your own […]
Whether a seasoned podcaster or one just getting started, it’s not surprising that you’re eager to land some Host-Read ad deals. But before you opt-in to the RedCircle Ads Program (RAP) or begin to pitch your show to brands, you’ll want to make sure you have these three things: Having at least one of these […]
Whether you’re utilizing RAP or sourcing your own campaigns, understanding how to create an amazing Host-Read ad is a beneficial skill to build. We’re here to help you navigate through this process and provide tips to make your first (or even your 21st!) Host-Read Ad an excellent experience for you, the brand, and most importantly, […]