Congrats on starting your first (or maybe even seventh) podcast! Whether you’re a newbie or a seasoned veteran, your show could benefit from the use of a trailer episode. Rather than scrambling at the last minute to ensure your show is all set up and ready, take advantage of this often under-used feature to create […]
We talk a lot about podcast ads (I mean, it’s basically our bread and butter); what makes a good Host-Read ad, what’s the goldilocks number for ads per break, and even the impact the time of year has on ads. But we’ve never really dove into how to structure your ads for the best outcome. […]
This natural ebb-and-flow of downloads that occurs during the summer months can catch a lot of newer podcasters by surprise. Summer is a season of interrupted routines – listeners are on vacations, on breaks from schools or normal working days, and are spending more time outside. All these changes to their routines can mean a […]
It’s no secret that podcasting can be a time-consuming process; you need to prepare, record, edit, and market your show, along with a dozen other to-dos in order to run a successful podcast. But you don’t need to burn yourself out over the process if you know how to streamline it! Don’t Forget the 5 […]
It’s a myth that only “Type A” folks enjoy organizing – we’re here to set the record straight that organizing is enjoyed by all! Advertisers on RedCircle are able to organize their campaigns in a way that allows for a more efficient process. Leave the thousands of spreadsheets to collect dust on your desktop and […]
You might have heard your own favorite podcasters ask for reviews on Apple Podcasts from their audience. It might seem like an arbitrary ask, but there’s a real reason behind these requests. Reviews act as testimonies to show others the value of your show, as well as an open forum for engaged listeners to share […]
Podcast revenue can come in a variety of forms; Host-Read ads, Programmatic ads, sponsored content, live shows, merchandise, and much more. One revenue channel that is often overlooked is subscriptions and other audience-based payments. Your audience more than likely wants to support you in any way they can, and they can feel connected to your […]
We’ve been busy perfecting the experiences of our podcasters and advertising partners alike. We recently introduced a new reporting feature for advertisers to make their reporting just a little bit easier. Previously, advertisers on RedCircle could only view analytics on the Campaign Dashboard, but now they’re able to take a more comprehensive look at their […]
Moving your podcast to a new hosting platform can be exciting! But there are a few key things you should do before making the switch to ensure a smooth transition. First, you should probably be familiar with the term “redirect” so you know what’s happening with your podcast. A “redirect”, sometimes also referred to as […]
Social media is an excellent tool for podcasters as it can help to build an audience for your show. But how do you exactly go about doing that successfully? Whether you have tons of social media followers already or are just starting out, we’ve got the secrets for you right here! All About Your Content […]