Announcements

Minute Media Partners with RedCircle

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The leading technology and digital content company chooses RedCircle to host and monetize their lineup of 200+ podcasts

RedCircle is excited to announce that global media company Minute Media has signed an exclusive contract with them to host, distribute, and monetize their slate of podcasts.

Two years ago, Minute Media and its stable of brands including FanSided and 90min, set out to create the most creator-friendly podcast network ever. Since then, they’ve joined forces with premium podcast partners across the sports and entertainment spaces to build a network that puts the creator first. Using the massive scale of the FanSided and 90min audiences, they distribute partners’ content directly to their hyper-engaged fan communities, helping them to grow their audiences.

Now, Minute Media has chosen to work with RedCircle to help their podcasters find more revenue opportunities with premium brand partners.

“The podcasting space is very crowded so it can be difficult to stand out. Without large audiences, most of the monetization options for podcasters are poor or non-existent. That leads to extremely talented creators giving up podcasting altogether and that’s a shame because there is so much terrific content out there, says Patrick Allen, FanSided VP of Content. “Minute Media is thrilled to be partnering with RedCircle because we believe together, we can help creators find their fans while also connecting them with marquee advertisers that know just how valuable working with a hyper-engaged podcast audience is.”

RedCircle has been helping independent podcasters monetize and grow their podcasts since its 2018 inception.

“RedCircle is excited to bring on Minute Media and their robust slate of podcasts,” says Mike Kadin, RedCircle co-founder and CEO. “Their ethos of helping podcasters with niche and dedicated audiences aligns with RedCircle’s own mission, and we’re looking forward to helping their partners make money.”

About Minute Media: Minute Media is a leading technology and digital content company. Their proprietary video   publishing platform, Voltax, powers the creation, distribution, consumption and monetization of third party publishers and advertisers as well as their own sports and culture content brands, including The Players Tribune, FanSided, 90min, DBLTAP, Mental Floss and The Big Lead. As of September 2021, the company is ranked as a top three property within U.S. sports video unique viewership and U.S. sports reach according to Comscore. For more information, visit www.MinuteMedia.com.

Announcements

Take your podcast operations to the next level! Introducing Custom Audio and improved Audio Blocks

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Continuing with our Dynamic Insertion updates, we’re thrilled to announce our completely updated Audio Blocks and brand spanking-new Custom Audio feature! Just like with the improved Insertion Points Editor, we heard all your feedback and made exciting changes to the Audio Blocks feature. Let’s jump in!

What’s New?

The entire Audio Blocks feature underwent significant changes. We updated the look and feel of this Dynamic Insertion component, as well as introduced frequently-asked updates like the ability to add pixel tracking and download caps to Custom Audio.

Not only can you create Custom Audio Blocks to insert in your show, you can create Custom Audio Files that can be added to any Custom Audio Block! These Custom Audio Files can have a start and end date, a download cap, and even a pixel tracking URL so you can keep track of any off-platform campaign with ease!

We hope you love the update! And be sure to check out the accompanying Help article for a deeper look at all the new changes!

Podcasting Tips

Remote Recording is the Future

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By Arielle Nissenblatt, Community Manager at SquadCast.fm

The backstory

When I got into the podcast space, I didn’t expect to become a creator. I started a newsletter that shared podcast recommendations with listening enthusiasts around the world. I still run that newsletter to this day. I’m a HUGE fan of consuming entertainment through my ears. But, 5.5 years later, in addition to being a curator, I’m also a podcaster. It happened.

When I started my podcast recommendation podcast (that went along with the newsletter) in 2019, I didn’t really know what I was doing. I’d been giving advice to podcasters for about two years at that point but hadn’t walked the walk myself. So I decided that it was time. 

It started as a solo podcast. Just me talking into the mic every week – essentially an audio version of the newsletter. But I got bored of that. So, I can only imagine that others did, too. So, I pivoted. I began interviewing my newsletter’s podcast curators. The way the newsletter works is that each week is curated by a different person. They choose a theme and find podcast episodes on that theme. I started chatting with curators about their favorite podcasts, what motivated them to choose that theme, and what they hope listeners get out of their podcast picks.

Remote from the start

Never once, when planning out my podcast, did I think that I’d be a studio renter. Honestly, I worked as a podcast studio manager at the time in Los Angeles. It was a ton of fun. I met a lot of people with various recording needs and at different levels and genres. But I knew firsthand how expensive it was. And I learned that it can also be inconvenient. Sure, there *are* benefits. I won’t get into them here but it can definitely be nice to really look into the eyes of the person you’re interviewing. I get that. I do.

But I was always going to remote remotely.

And somehow, I knew, innately, that I wouldn’t be using Zoom for my podcast. I’d been a guest on a number of podcasts at the point. Some used Zoom to record entirely. Some used Zoom to connect, but had me record my side of the conversation on QuickTime or some other tool. These options usually left sometime to be desired – they weren’t totally seamless and required a bit of collaging. Even as the guest, I had some work to do once the recording was finished to ensure the file was good to go for the host of the show.

So I knew that when I started my remote recording, I’d be using a service like SquadCast. I began recording my podcast recommendation podcast’s interviews remotely.

The counter-programming of it all

But this all really came together when I started a pandemic distraction-cast with my friend, Shira Moskowitz, in April 2020. I was in Los Angeles at the time and she was in NYC. Our podcast, Counter Programming with Shira and Arielle, was a remote podcast right from the start. Even when, later in the run of the show, we lived only two miles from each other, we continued to record on SquadCast. 

Full disclosure: I loved my recording experience with SquadCast so much that, later in the summer of 2020, I actually applied for a job there and work there now as the community manager!

Shira and I were obsessed with remote recording so much – the ease of it, the excitement of it – that we did unsolicited ads for the concept of it on our show, pretty much every episode.

Here’s what we liked so much about remote recording:

  • Mixing files easily: SquadCast allowed us to record and the mix our separate files right there within the app. Two years-ish later, I have upped my game. Now, I download the files separately and edit them that way. I find that it’s easier to cut out cross-talk this way. But as a newer, independent podcaster back then, mixing files was HUGELY time-saving for us.
  • The guest experience was seamless: Shira and I really focused on our co-host relationship and didn’t have guests on the show all too often. But when we did, we made sure the experience was stellar – both for the guests themselves, and for the eventual listener. This was very easy to do on SquadCast because whenever we needed to invite a guest, we just sent them a link to join a session. We didn’t have to ask them to download anything. 
  • SquadShots: Now that I work with the SquadCast community, I’ve started calling these “SquadShots.” Back then, we just called them “screen grabs of our conversations.” Shira and I made sure to capture our recordings every time so that we could share them with our audience on social media! Now, SquadCast’s latest version has simplified the process. We no longer have to manually hit command + shift + 4. Now, we just hit the camera button and SquadCast makes it super easy to then share directly to social.
  • The team: I’d met the founders of SquadCast (Zach Moreno and Rock Felder) a few years prior at Outlier Podcast Festival in Los Angeles. Because of that existing connection, I was so excited to let them know about the wonderful experience I was having with their product. Now that I work at SquadCast, I’m so glad to be on a team that so genuinely cares about the people we serve. I see it and experience is on the daily.

Why you should consider going remote

It is obvious that I’m very into remote recording? Ok, good. That’s the goal of this blog post!

Luckily I don’t have to denounce in-person recording in favor of remote recording. But if I *did* have to choose one method for recording my podcast interviews going forward, I’d go remote all day long. 

Why? I’m a big fan of accessibility in podcasting in all its forms: for listeners, creators, editing and production teams, and for hosts. Let’s make this process as easy as possible while still prioritizing audio quality. Dedicated remote recording platforms like Zencastr, SquadCast, Riverside, Boomcaster, Welder, and more allow us to reach anyone, anywhere, and at anytime, and to record in studio-quality. 

As much as the experience of looking your guest in the eyes can be pretty sweet, I love the flexibility of booking a guest from New Zealand, China, or Switzerland! I’m not going to New Zealand anytime soon, but you can bet that I will be seeing them on SquadCast next week!



Podcasting Tips

7 Ways to Grow and Monetize Your Podcast(s) in 2022

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Growing and monetizing your podcast is easier and more accessible than you might think when you use the right platform and technology. Whether you’re podcasting as a side hustle or trying to make it your full-time gig, there are many ways to earn money from your content. This article will share the tips and tricks:

1. Sell ads in both programmatic and host-read formats

Programmatic Ads are typically professionally pre-recorded advertisements. These ads range from a large variety of categories including entertainment, education, real estate, technology, and more. “Programmatic ads make your shows easy to buy,” according to Tom Webster at Sounds Profitable. Because of the efficient programmatic ads marketplace of buyers and sellers, it helps independent podcasters earn money while they focus on crafting their content.  While a programmatic ad format is a great start, the host-read ad is the most popular ad format for podcast monetization. Host-read ads are read by the host(s) of the podcast, usually including a personal endorsement.

The good news is that you don’t have to cold email the brands. With the RedCircle Ad Platform, you can connect directly with brands and receive advertising offers directly to your account. RedCircle’s dynamic insertion technology automatically places ads in your episodes’ available inventory to generate revenue. While monetizing your shows via host-read ads, it’s important that you understand your audience and what they need and want. For example, you can consider asking listeners to take a survey about their interests. This can help you partner with the advertisers that are more likely to perform well while keeping the listener experience great!

Tip: You may wonder how many downloads a podcast needs to make money. On RedCircle, you can start running ads with as few as 500 downloads a week. You can calculate your potential podcast earnings here.

2. Ask for donation or sell exclusive content

Asking your audience for donations is a common practice for podcasts at an early stage. It’s also a fast way to start earning, and you might be surprised how much listeners are willing to support you. Aside from accepting donations, you can also sell premium content or subscriptions. Besides your free episodes, which should still offer value to your listeners, you can sell premium content such as special guest Q&A, live content, or early access to your upcoming episodes.

3. Make a website

Creating a website is one of the best practices for growing and monetizing your show. It’s important to have an online presence to tell people about you, list your episodes, and offer other information products or merchandise to your listeners. Companies like Squarespace can help you create an affordable and user-friendly website without needing a web developer. Once you make your website, make a page listing all your sponsors, and include links and promo codes. You can also use your website to promote your social channels and sell merchandise. Corporate Quitter and Balanced Black Girl are some examples of top-performing sites from RedCircle podcasters. 

4. Promote your podcast on social media

Take advantage of Instagram and Tik Tok to scale your message and grow your audience. Having an audience that feels like a community and is invested in your podcast’s message is critical. If you have a penchant for creating content, use Tik Tok and Instagram Reels to your advantage! Create a short video using audio that’s currently trending on Tik Tok, and repurpose it on Instagram Reels, Facebook, and Twitter. Post about your podcast and link to it in your social bios. More listeners = more downloads = more money for ads! Advertisers pay based on impressions, so the more impressions you bring in, the better. 

5. Attend industry events or join a podcaster community

Industry events are a great way to connect with potential advertisers and learn more about what advertisers are looking for. Networking in the events can help you foster relationships with other podcasters, which may lead to cross-promotion afterward.

Events and communities to join: 

  • Podcast Movement is hosting its annual conference in Dallas, TX, in August. It’s the largest annual gathering of podcasters in the world, featuring speakers including Phoebe Judge, Mark Cuban, Delia D’Ambra, and more.  
  • She Podcasts Live is hosting its second annual conference in Washington D.C. (and virtually), the world’s largest gathering of women podcasters, audio content creators, and storytellers.
  • Afros and Audio is a community of independent podcasters dedicated to curating accessible/inclusive events and spaces for and by Black Podcast Creatives & Audio Professionals. They’ve established themselves as a trusted community of support and resources for podcast creatives, networks, Audio Professionals, and podcast-related businesses. 
  • RedCircle’s Facebook User Group is a community we created for you to connect with other podcasters (hello, cross-promotion!). You can share thoughts, ask questions, and learn more about how to make your show successful. 
  • The Podcast Academy is one of the professional membership organizations uniting podcast creators and industry leaders. Their mission is to support podcast makers and advance the cultural merit of the medium.

6. Create and Sell Merchandise

For many podcasters, advertising represents the largest portion of their overall revenue, but it’s important for podcasters to expand their revenue streams beyond advertising alone. Once you’ve built a good-sized and loyal audience, consider creating branded merchandise like shirts and caps. They’re low-cost and can reinforce your brand and keep listeners intimately involved. Take advantage of companies like RedBubble, which allow you to order custom items on demand without placing a large order in advance. 

7. Cross Promote

You may be wondering how to promote your podcast. Cross-promotion is a great way to bring in new listeners. Most of the time, other podcasters will do cross-promotion as a trade, meaning it’s free to both of you. Email the podcasters you meet at industry events or RedCircle’s FB group, or do a cold reach-out. Focus on podcasts with similar listener demographics to yours to ensure you bring in listeners who will be interested in your podcast. A bigger audience ultimately leads to more downloads and more money from ad sales. RedCircle has built-in cross-promotion capability. Read about it here.

Besides all the above, being consistent with creating new content and choosing the right hosting platform for your podcasts are the foundation of your podcast business. RedCircle provides cutting-edge technology to help you make more money and grow your podcast. At the same time, you can focus on creating content for your listeners. You can also learn how other podcasters succeed on the RedCirce Ad Platform.

Relevant post: 5 Ways to Make Podcasting Easier (reposted on May 2, 2022)

Announcements

Story Mill Media Partners with RedCircle to Launch Second Season of Hit Show, Supernatural Then and Now

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Los Angeles, California: RedCircle today announced that it has signed on with Story Mill Media to launch Season 2 of its podcast Supernatural Then and Now. RedCircle is excited to partner with Supernatural Then and Now to expand its TV and Film inventory selection.

Season 2 of the podcast launched on July 11, 2022. The first episode of Season 2 features Jensen Ackles (The Boys, Supernatural) and Jeffrey Dean Morgan (The Walking Dead, Supernatural) as guests.

“We’re excited to welcome Supernatural to RedCircle,” says Mike Kadin, RedCircle CEO. “TV is an increasingly popular podcast genre, and Supernatural is an important addition to our growing line-up. We are looking forward to being a part of their growth.”

“It’s great to be partnering with RedCircle on the podcast. They have amazing ad tech and audience growth tools,” says Steve Hein, Story Mill founder. 

Supernatural Then and Now launched in January 2022. It is hosted and executive produced by Richard Speight, Jr. and Rob Benedict, two actors from the series. The hosts cover one episode weekly and invite producers, writers, crew, and actors for interviews. Supernatural is the longest-running fantasy TV series boasting 327 episodes over 15 seasons. 

About RedCircle: RedCircle was founded in 2018 by two Uber executives, Michael Kadin and Jeremy Lermitte. RedCircle’s mission is to get podcasters paid and democratize access to revenue in the industry through modern technology. RedCircle has built a seamless platform that enables podcasters to host, distribute, grow their audiences, and monetize their content, all in one place.

About Story Mill Media: Story Mill Media was founded by former NBC, Legendary, and Fox executive Steven Hein as a podcast company to work with leading media, entertainment, and IP companies to expand their projects and brands into the podcast and audio space. While at NBC Entertainment, he supervised their podcast slate which included shows like The Good Place: The Podcast, Brooklyn 99: The Podcast, and Squad Room: The Law & Order Podcast.

Announcements

Take Control of Your Audio with Our New & Improved Insertion Points Editor

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We are so excited to announce our totally revamped Insertion Points Editing Screen! We took all your feedback and poured it straight into this completely new version of our Insertion Points feature. We can’t wait for you to dive in and explore!

What’s New?

A whole lot! We overhauled the interface and added a bunch of awesome updates to allow for better visualization of dynamically inserted audio. Take full control of your audio with our brand new Insertion Points Editor!

You can now easily add Pre-Roll, Mid-Roll, and Post-Roll Insertion Points with a simple click of a button. You can even add in Insertion Points at an exact timestamp in your episodes. When uploading a new episode, set the Insertion Points and assign Audio Blocks all on the same page. You’ll have full visibility into where your Insertion Points are, what Audio Block plays at that exact placement, and how many spots are available in that assigned Audio Block.

See our video walkthrough below for a sneak peek of this brilliant update!

And be sure to check out the accompanying Help article for a deeper look at all the new changes!


Announcements

Roots of Humanity with Drew Binsky Joins RedCircle to bring stories to podcast listeners

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The world traveler chooses RedCircle to host and monetize his latest show

Los Angeles, California: RedCircle is excited to announce that Drew Binsky from Roots of Humanity has signed an exclusive contract with them to host, distribute, and monetize his latest show. RedCircle is excited to partner with Roots of Humanity and Workhouse Media to bring more diverse and inclusive content to its platform and podcast listeners. This new podcast launches on June 1st, 2022. 

Roots of Humanity shares the similar inclusion and diversity vision as RedCircle,” says Kadin, CEO, and Founder at RedCircle. “ This partnership also shows RedCircle’s capability to work with all sizes of podcasters and help them to monetize their content and grow their audience.”

“I am beyond excited to partner with RedCircle to help launch Roots of Humanity. RedCircle was a great choice for me because they let me be creative, but they also guide me through the ins and outs of the podcast industry. I couldn’t be more thrilled to work with everyone at RedCircle!” says Drew Binsky.

Drew Binsky is a world travel, video creator, and social media personality who has visited all 197 countries in the world since 2012. He has 3.3 million subscribers on YouTube and 4.4 million followers on Facebook. In this new podcast show, he chats with a different local from each country and talks about what makes their country unique and beautiful. Roots of Humanity celebrates the beauty and diversity of the world, which is aligned with RedCircle’s vision of helping podcasters of all sizes and shapes across the globe to get rewarded for their work. RedCircle is excited to be part of Drew Binsky’s journey and help him to achieve his goals with its modern podcast hosting and monetizing technology. 

The deal was done by Paul Anderson, Nick Panella, and John McConnell of Workhouse Media.

About RedCircle: RedCircle was founded in 2018 by two Uber executives, Michael Kadin and Jeremy Lermitte. RedCircle is the only podcast hosting platform built for independent content creators. Our mission is to create leading-edge technology to make podcasters more money while maintaining their independence. Our commitment to building better technologies enables us to do more for independent podcasters than anyone else. Visit us at: www.redcircle.com

About Drew Binsky: Drew Binsky is a world traveler, video creator, and social media personality who has visited ALL 197 countries since 2012. Drew currently has an online community of over 10 million followers and his videos have received over 5 billion views across platforms.  His latest projects are a book, the JUST GO app, a 6-part docuseries (shot in his final 6 countries), and a travel hacking course that helps you become a better traveler and save money.

About Workhouse Media:

Workhouse Media, Inc. is a leading audio-first multi-platform talent + content management and production company with clients and partnerships working across radio, podcasting, television, and digital.

Podcasting Tips

5 Ways to Make Podcasting Easier

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Written by Lindsay Harris Friel

It’s not hard to make a podcast. It’s difficult to make a good podcast. Some folks buy a microphone and dive in head first, only to spend days editing afterward. Others labor in the planning stage, overthinking every decision and never publishing. You do have to try it, make mistakes, learn from them, and use that information to your advantage. Before that happens, though, I’d like to make the journey easier for you. Here are five ways to make podcasting easier. 

1. Eliminate Distractions

This doesn’t just mean “dedicate a quiet space for recording.” It also means having a space and time in which to plan your episodes, schedule recording sessions, edit your audio, and connect with your audience. Virginia Woolf wrote famously about “a room of one’s own,” a literal and figurative creative place. Make a quiet space, and schedule time for planning, recording, editing, publishing, and promotion. You don’t have to have a professional studio (though it doesn’t hurt). It’s not hard to make a silent home studio. People have made excellent podcasts in closets and blanket forts. As long as you can focus your effort consistently, and block out unwanted sound, it’s a good space. 

2. Plan Ahead

How often do you want to release episodes? How many in a month? Once you know this, you can start thinking about how you want to fill those blocks of time. Write down your overall idea for your podcast’s topic. Let’s say your podcast is about fly fishing. Then, break that topic down into episodes. For example, you could have episodes about fly fishing in different locations, for different kinds of fish, with different kinds of equipment, and so on. Write down your episode plans and schedules, to maintain a good overview of the project. 

3. Batch Processing

Batch processing your episodes is a strategy that many podcasters swear by. If you wanted to bake cookies, you wouldn’t mix the ingredients for each cookie, then bake each cookie individually, right?  Batching your podcast means that you plan a group of episodes, then record them, then edit all of the recordings, then upload and publish them in a series. This lets you focus on one particular task or skill at a time.  It also means that you can take advantage of different resources for different podcasting stages.  For example, you can record or edit several episodes at a time, when no one else is home and your house is quiet, but publish and promote them at another time.

4. Use Tools

Adding extra apps and software to your podcasting might seem like extra work. But, the time you spend learning to use any of these tools is time and effort you can save later on. 

For example: 

  • Trello, or another task scheduling software, can help you plan your episodes, schedule recording, complete editing, and publish on a consistent schedule. 
  • A social media scheduling tool can publish your podcast’s social media for you, so that you don’t have the distractions that social media provides.
  • Canva has free templates and systems to help you make great podcast art. 
  • Alitu is an all-in-one web-based podcasting solution. It will help you record, edit, polish, and publish your podcast, so you can focus on creating great content, and connecting with your audience.

These apps might mean spending a little money, and a little extra time in the beginning. But, the assistance means you can deliver a good podcast consistently, and become your audience’s favorite listening habit. 

5. Know Your Podcast Niche and Your Audience

A podcast can’t be universally liked by everyone in the world. But, it’s not difficult for your podcast to have a small, loyal following. If you can engage with your audience properly, they’ll recommend it to their friends, and your audience grows. 

Take some time to think about who your podcast is for. If your audience were a made-up character, what would that person be like? Think about that person’s habits, what they like and don’t. Some people might call this a “target demographic,” others would call it an audience avatar. Keeping this person in mind when you record, plan and promote, is like having a friend on the outside.  If you keep them in mind while you record, you feel more purposeful. This helps you know where to promote your show, and what actions to take with it. 

Your podcast’s niche is equally important. It’s the reason your ideal audience member would choose to download your podcast, instead of doing anything else. For example, with the (fictitious) fly fishing podcast we mentioned earlier, you can focus your topic further: not just fly fishing, but fly fishing in America, or more specifically in Wyoming, or in Wyoming by women who love Disney movies. Now, there’s a niche. Just imagine these fly-fisher-women, singing “Colors Of The Wind,” while casting lines in Rock Creek. 

While we’re imagining an ideal audience, you should take time to engage with and reward yours. Don’t just reach out to your audience on social media. It’s free advertising, but it’s designed to be distracting. Instead, reach out to your listeners in ways where you have more control. 

Make sure that your audience can get in touch. It’s never been easier to make a simple website for your podcast.  An email newsletter is a great way to position your updates front and center for your audience. But, what about simply thanking them, in your podcast episode? When people email, mention the show on social media or leave a review, thank them by name. Everyone likes to be remembered.

Summary

The fewer obstacles and friction between you and your podcast, the more chance there is you’ll keep going with it. With RedCircle, you won’t need to fork out a monthly fee for your podcast hosting and they have some great monetization options to help you earn once your show is established. RedCircle makes it super easy to be found in all notable podcast listening platforms too. All that’s left to do is choose your topicgrab your equipment, and hit record!

Podcast Advertising

How to Select the Best Shows for your Podcast Advertising Campaign

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If you’re just starting out in podcast advertising, one of the most important aspects of your campaign is deciding which shows you want to advertise on. With hundreds or even thousands of options to select from, deciding what podcasts are the best fit for your brand is an overwhelming and daunting task for any marketer. Here are a few best practices that will help you select the right shows for your podcast campaign. 

Know your target audience 

It’s critical to know that you are advertising to the right listeners, otherwise, your money and efforts will go to waste. So before you start looking at a list of potential podcasts, first you’ll need to clearly define the audience that you are trying to reach. If your target audience is too broad or large, not only will the process of selecting be much more complicated, but your campaign will not be as effective.

Standard demographic labels are a good place to start, including your target audience’s gender, age, education, and interests. Next, you’ll want to think about the categories of podcasts that fit your target audience. It’s important to think outside the box when it comes to categories. For example, if moms that are 25-35 years old are your target audience, parenting shows are an obvious fit. But young moms aren’t just listening to parenting podcasts, they’re also listening to pop culture podcasts, news podcasts, etc. This is why it’s also important to understand your existing customers and use that data as the basis for your target audience. Surveys are a great way to quickly gain a deeper understanding of your customer’s interests and habits, including the types of podcasts they listen to.

Maximize your budget

Your target audience and broader content categories will help to narrow down the field of potential shows. In order to narrow that list down further, you’ll want to consider what size of shows you want to partner with and how that will factor into the overall budget and scale of your campaign. 

Bigger shows aren’t always better when it comes to podcast advertising. The bigger the podcast, the more expensive it is to advertise on and you don’t want to spend your entire budget on a single ad spot. In order to really see if your ad is effective or if the show is a good fit, it’s ideal to advertise on consecutive episodes for four to six weeks.

Independent shows offer a huge benefit to brands that want to accurately match up shows to their target audience. Not only do the independent shows have CPMs that are much more affordable, but they also have dedicated audiences with content that is focused on niche categories. Since the inventory is generally less expensive, it also provides flexibility to test your budget across multiple shows and broaden your overall reach.

There are several more advantages to buying ads on smaller, independent shows. Smaller and new shows are often priced with lower CPMs. Less expensive inventory enables brands to be more flexible and test their budget across multiple shows and broaden their reach. Independent podcasts have dedicated audiences with content that is focused on niche categories. It’s a huge benefit to brands that want to accurately match up shows to their target audience.

Make sure the show is a good fit

After narrowing down your options by budget and target audience, next, you’ll want to identify the shows that best align with your brand and customers. If you are new to podcast advertising, it’s helpful to listen to a few of the top shows you’re considering partnering with. This way you can determine firsthand if the show is something that your customers would listen to and if the podcast’s tone and content will be a good fit for your brand.

RedCircle is here to help

It’s helpful to learn what type of brands the podcast partners with and see if that is in line with your target audience. This will also give you a sense of their approach to advertising. Keep an ear out for hosts that are passionate about the brands they are promoting and are able to naturally incorporate the ad into the conversation.

We’re here to help you find the right podcasts for your business. RedCircle’s Ad Platform was built to make host-read podcast campaigns easy and scalable for brands of all sizes. Whether you are just starting out advertising on podcasts or looking for ways to expand your existing reach, sign up to learn more about advertising with RedCircle.

Podcasting Tips

Your Own Magic Case Study

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My podcast is my baby. It has been since 2017. And like any mother, I tend to be particular about who takes care of her. As the podcast was growing, I had a handful of offers that wanted to distribute the show on their platform. I turned down several offers until RedCircle came along. I felt that RedCircle understood my vision, my desire for creative freedom, and was interested in finding the brands that aligned with the podcast. Plus, the team is top-tier. I am confident that choosing

RedCircle was one of my best decisions for the podcast. The platform’s interface is clean, easy to navigate, and comprehensive.

I appreciate the seamlessness of inserting new ads into the episodes using RedCircle’s Ad Platform (RAP). Now listeners hear fresh ad reads whether they tune in to an old or new episode. This also helps the podcaster maintain a good (often long) relationship with brands. On another note, since I joined RedCircle, my podcast has expanded more rapidly than expected – my downloads have doubled. I am beyond grateful for everything RedCircle has done for the podcast.
From connecting me with the best brands that my audience enjoys to a team
that cares deeply and understands my vision.

If you’re considering working with an all-in-one hosting platform, look no further.

Check out all RedCircle has to offer here!