In 2025, RedCircle launched Mic Check, an AI that ensures host-read ads meet the advertiser’s talking points and compliance requirements. Mic Check transcribes the read, checks it against the script, flags issues, and suggests improvements — all in seconds. In the first three months after we started using this automated quality tooling, RedCircle reduced its […]
Steven Bartlett is many things: entrepreneur, investor, author, host of The Diary of a CEO, and probably the only person alive who could make a podcast episode feel like a TED Talk with better lighting. But here’s the thing: behind the viral moments and heart-to-hearts with business moguls and celebrities, Steven’s also been quietly dropping […]
Dax Shepard, the charismatic host of Armchair Expert, has transformed his podcast from a humble garage recording into a global sensation. Beyond his engaging interviews, Dax offers a masterclass in authentic podcast advertising. Let’s unpack the strategies that make his approach resonate with millions. 1. Authenticity is the Best Policy Dax’s ad reads are renowned […]
Podcast advertising is undeniably effective. But like baking the perfect cookie, the magic lies in following the right recipe. Knowing what to expect sets you up for sweet success. Here’s your playful practical guide to making podcast ads your most delicious marketing strategy yet. 1. Budget Smarter, Not Smaller Wanting to “dip your toes” into […]
Podcast advertising is scaling and, increasingly, it’s scaling globally. That’s why we are excited to share that RedCircle has partnered with Audion, a leading digital audio specialist in Europe, to expand programmatic podcast demand across key European markets. This new integration unlocks more demand, more inventory, and more opportunities for creators and brands on both […]
The podcast industry’s best-kept secret? The ad reads that sound effortless take a ton of work behind the scenes. After running nearly a billion host-read impressions through RedCircle’s platform, we kept facing one particular challenge: airchecks. Reviewing every ad read for accuracy, tone, freshness, and compliance meant someone had to listen to the ad, compare […]
Spooky season is here! With Halloween approaching, many advertisers are starting to get into the holiday-selling grind, and little do many know, it’s one of the best times of the year to advertise on podcasts. Not only does Halloween evade the traditional “holiday download slump” that comes with others like Thanksgiving and Christmas, but many […]
Podcast advertising has its own lingo and if you’re a D2C brand looking to make waves, it helps to know your baked-in from your mid-roll. Whether you’re chatting with your media team or reviewing a campaign report, this glossary breaks it all down in plain English, with real examples. Think cheat sheet, not textbook. Here […]
By now, you’ve seen it. Taylor Swift announced her new album The Life of a Showgirl on New Heights, the podcast co-hosted by Travis and Jason Kelce. The memes, the Easter eggs, the orange Empire State Building. We lived through it all. But here’s the part everyone’s missing: Taylor’s move is another huge validation that […]
Podcasting is an art, which means it takes time, effort, and practice to get really good at it. Some podcast hosts make their shows seem effortless, but that’s usually far from the truth. There’s quite a bit of preparation, practice, and thoughtfulness put into crafting a podcast. If you’re new to podcasting, or just looking […]