Announcements

Take Control of Your Audio with Our New & Improved Insertion Points Editor

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We are so excited to announce our totally revamped Insertion Points Editing Screen! We took all your feedback and poured it straight into this completely new version of our Insertion Points feature. We can’t wait for you to dive in and explore!

What’s New?

A whole lot! We overhauled the interface and added a bunch of awesome updates to allow for better visualization of dynamically inserted audio. Take full control of your audio with our brand new Insertion Points Editor!

You can now easily add Pre-Roll, Mid-Roll, and Post-Roll Insertion Points with a simple click of a button. You can even add in Insertion Points at an exact timestamp in your episodes. When uploading a new episode, set the Insertion Points and assign Audio Blocks all on the same page. You’ll have full visibility into where your Insertion Points are, what Audio Block plays at that exact placement, and how many spots are available in that assigned Audio Block.

See our video walkthrough below for a sneak peek of this brilliant update!

And be sure to check out the accompanying Help article for a deeper look at all the new changes!


Announcements

Roots of Humanity with Drew Binsky Joins RedCircle to bring stories to podcast listeners

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The world traveler chooses RedCircle to host and monetize his latest show

Los Angeles, California: RedCircle is excited to announce that Drew Binsky from Roots of Humanity has signed an exclusive contract with them to host, distribute, and monetize his latest show. RedCircle is excited to partner with Roots of Humanity and Workhouse Media to bring more diverse and inclusive content to its platform and podcast listeners. This new podcast launches on June 1st, 2022. 

Roots of Humanity shares the similar inclusion and diversity vision as RedCircle,” says Kadin, CEO, and Founder at RedCircle. “ This partnership also shows RedCircle’s capability to work with all sizes of podcasters and help them to monetize their content and grow their audience.”

“I am beyond excited to partner with RedCircle to help launch Roots of Humanity. RedCircle was a great choice for me because they let me be creative, but they also guide me through the ins and outs of the podcast industry. I couldn’t be more thrilled to work with everyone at RedCircle!” says Drew Binsky.

Drew Binsky is a world travel, video creator, and social media personality who has visited all 197 countries in the world since 2012. He has 3.3 million subscribers on YouTube and 4.4 million followers on Facebook. In this new podcast show, he chats with a different local from each country and talks about what makes their country unique and beautiful. Roots of Humanity celebrates the beauty and diversity of the world, which is aligned with RedCircle’s vision of helping podcasters of all sizes and shapes across the globe to get rewarded for their work. RedCircle is excited to be part of Drew Binsky’s journey and help him to achieve his goals with its modern podcast hosting and monetizing technology. 

The deal was done by Paul Anderson, Nick Panella, and John McConnell of Workhouse Media.

About RedCircle: RedCircle was founded in 2018 by two Uber executives, Michael Kadin and Jeremy Lermitte. RedCircle is the only podcast hosting platform built for independent content creators. Our mission is to create leading-edge technology to make podcasters more money while maintaining their independence. Our commitment to building better technologies enables us to do more for independent podcasters than anyone else. Visit us at: www.redcircle.com

About Drew Binsky: Drew Binsky is a world traveler, video creator, and social media personality who has visited ALL 197 countries since 2012. Drew currently has an online community of over 10 million followers and his videos have received over 5 billion views across platforms.  His latest projects are a book, the JUST GO app, a 6-part docuseries (shot in his final 6 countries), and a travel hacking course that helps you become a better traveler and save money.

About Workhouse Media:

Workhouse Media, Inc. is a leading audio-first multi-platform talent + content management and production company with clients and partnerships working across radio, podcasting, television, and digital.

Podcasting Tips

5 Ways to Make Podcasting Easier

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Written by Lindsay Harris Friel

It’s not hard to make a podcast. It’s difficult to make a good podcast. Some folks buy a microphone and dive in head first, only to spend days editing afterward. Others labor in the planning stage, overthinking every decision and never publishing. You do have to try it, make mistakes, learn from them, and use that information to your advantage. Before that happens, though, I’d like to make the journey easier for you. Here are five ways to make podcasting easier. 

1. Eliminate Distractions

This doesn’t just mean “dedicate a quiet space for recording.” It also means having a space and time in which to plan your episodes, schedule recording sessions, edit your audio, and connect with your audience. Virginia Woolf wrote famously about “a room of one’s own,” a literal and figurative creative place. Make a quiet space, and schedule time for planning, recording, editing, publishing, and promotion. You don’t have to have a professional studio (though it doesn’t hurt). It’s not hard to make a silent home studio. People have made excellent podcasts in closets and blanket forts. As long as you can focus your effort consistently, and block out unwanted sound, it’s a good space. 

2. Plan Ahead

How often do you want to release episodes? How many in a month? Once you know this, you can start thinking about how you want to fill those blocks of time. Write down your overall idea for your podcast’s topic. Let’s say your podcast is about fly fishing. Then, break that topic down into episodes. For example, you could have episodes about fly fishing in different locations, for different kinds of fish, with different kinds of equipment, and so on. Write down your episode plans and schedules, to maintain a good overview of the project. 

3. Batch Processing

Batch processing your episodes is a strategy that many podcasters swear by. If you wanted to bake cookies, you wouldn’t mix the ingredients for each cookie, then bake each cookie individually, right?  Batching your podcast means that you plan a group of episodes, then record them, then edit all of the recordings, then upload and publish them in a series. This lets you focus on one particular task or skill at a time.  It also means that you can take advantage of different resources for different podcasting stages.  For example, you can record or edit several episodes at a time, when no one else is home and your house is quiet, but publish and promote them at another time.

4. Use Tools

Adding extra apps and software to your podcasting might seem like extra work. But, the time you spend learning to use any of these tools is time and effort you can save later on. 

For example: 

  • Trello, or another task scheduling software, can help you plan your episodes, schedule recording, complete editing, and publish on a consistent schedule. 
  • A social media scheduling tool can publish your podcast’s social media for you, so that you don’t have the distractions that social media provides.
  • Canva has free templates and systems to help you make great podcast art. 
  • Alitu is an all-in-one web-based podcasting solution. It will help you record, edit, polish, and publish your podcast, so you can focus on creating great content, and connecting with your audience.

These apps might mean spending a little money, and a little extra time in the beginning. But, the assistance means you can deliver a good podcast consistently, and become your audience’s favorite listening habit. 

5. Know Your Podcast Niche and Your Audience

A podcast can’t be universally liked by everyone in the world. But, it’s not difficult for your podcast to have a small, loyal following. If you can engage with your audience properly, they’ll recommend it to their friends, and your audience grows. 

Take some time to think about who your podcast is for. If your audience were a made-up character, what would that person be like? Think about that person’s habits, what they like and don’t. Some people might call this a “target demographic,” others would call it an audience avatar. Keeping this person in mind when you record, plan and promote, is like having a friend on the outside.  If you keep them in mind while you record, you feel more purposeful. This helps you know where to promote your show, and what actions to take with it. 

Your podcast’s niche is equally important. It’s the reason your ideal audience member would choose to download your podcast, instead of doing anything else. For example, with the (fictitious) fly fishing podcast we mentioned earlier, you can focus your topic further: not just fly fishing, but fly fishing in America, or more specifically in Wyoming, or in Wyoming by women who love Disney movies. Now, there’s a niche. Just imagine these fly-fisher-women, singing “Colors Of The Wind,” while casting lines in Rock Creek. 

While we’re imagining an ideal audience, you should take time to engage with and reward yours. Don’t just reach out to your audience on social media. It’s free advertising, but it’s designed to be distracting. Instead, reach out to your listeners in ways where you have more control. 

Make sure that your audience can get in touch. It’s never been easier to make a simple website for your podcast.  An email newsletter is a great way to position your updates front and center for your audience. But, what about simply thanking them, in your podcast episode? When people email, mention the show on social media or leave a review, thank them by name. Everyone likes to be remembered.

In Summary 

The fewer obstacles and friction between you and your podcast, the more chance there is you’ll keep going with it. With RedCircle, you won’t need to fork out a monthly fee for your podcast hosting and they have some great monetization options to help you earn once your show is established. RedCircle makes it super easy to be found in all notable podcast listening platforms too. All that’s left to do is choose your topicgrab your equipment, and hit record!

Podcast Advertising

How to Select the Best Shows for your Podcast Advertising Campaign

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If you’re just starting out in podcast advertising, one of the most important aspects of your campaign is deciding which shows you want to advertise on. With hundreds or even thousands of options to select from, deciding what podcasts are the best fit for your brand is an overwhelming and daunting task for any marketer. Here are a few best practices that will help you select the right shows for your podcast campaign. 

Know your target audience 

It’s critical to know that you are advertising to the right listeners, otherwise, your money and efforts will go to waste. So before you start looking at a list of potential podcasts, first you’ll need to clearly define the audience that you are trying to reach. If your target audience is too broad or large, not only will the process of selecting be much more complicated, but your campaign will not be as effective.

Standard demographic labels are a good place to start, including your target audience’s gender, age, education, and interests. Next, you’ll want to think about the categories of podcasts that fit your target audience. It’s important to think outside the box when it comes to categories. For example, if moms that are 25-35 years old are your target audience, parenting shows are an obvious fit. But young moms aren’t just listening to parenting podcasts, they’re also listening to pop culture podcasts, news podcasts, etc. This is why it’s also important to understand your existing customers and use that data as the basis for your target audience. Surveys are a great way to quickly gain a deeper understanding of your customer’s interests and habits, including the types of podcasts they listen to.

Maximize your budget

Your target audience and broader content categories will help to narrow down the field of potential shows. In order to narrow that list down further, you’ll want to consider what size of shows you want to partner with and how that will factor into the overall budget and scale of your campaign. 

Bigger shows aren’t always better when it comes to podcast advertising. The bigger the podcast, the more expensive it is to advertise on and you don’t want to spend your entire budget on a single ad spot. In order to really see if your ad is effective or if the show is a good fit, it’s ideal to advertise on consecutive episodes for four to six weeks.

Independent shows offer a huge benefit to brands that want to accurately match up shows to their target audience. Not only do the independent shows have CPMs that are much more affordable, but they also have dedicated audiences with content that is focused on niche categories. Since the inventory is generally less expensive, it also provides flexibility to test your budget across multiple shows and broaden your overall reach.

There are several more advantages to buying ads on smaller, independent shows. Smaller and new shows are often priced with lower CPMs. Less expensive inventory enables brands to be more flexible and test their budget across multiple shows and broaden their reach. Independent podcasts have dedicated audiences with content that is focused on niche categories. It’s a huge benefit to brands that want to accurately match up shows to their target audience.

Make sure the show is a good fit

After narrowing down your options by budget and target audience, next, you’ll want to identify the shows that best align with your brand and customers. If you are new to podcast advertising, it’s helpful to listen to a few of the top shows you’re considering partnering with. This way you can determine firsthand if the show is something that your customers would listen to and if the podcast’s tone and content will be a good fit for your brand.

RedCircle is here to help

It’s helpful to learn what type of brands the podcast partners with and see if that is in line with your target audience. This will also give you a sense of their approach to advertising. Keep an ear out for hosts that are passionate about the brands they are promoting and are able to naturally incorporate the ad into the conversation.

We’re here to help you find the right podcasts for your business. RedCircle’s Ad Platform was built to make host-read podcast campaigns easy and scalable for brands of all sizes. Whether you are just starting out advertising on podcasts or looking for ways to expand your existing reach, sign up to learn more about advertising with RedCircle.

Podcasting Tips

Your Own Magic Case Study

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My podcast is my baby. It has been since 2017. And like any mother, I tend to be particular about who takes care of her. As the podcast was growing, I had a handful of offers that wanted to distribute the show on their platform. I turned down several offers until RedCircle came along. I felt that RedCircle understood my vision, my desire for creative freedom, and was interested in finding the brands that aligned with the podcast. Plus, the team is top-tier. I am confident that choosing

RedCircle was one of my best decisions for the podcast. The platform’s interface is clean, easy to navigate, and comprehensive.

I appreciate the seamlessness of inserting new ads into the episodes using RedCircle’s Ad Platform (RAP). Now listeners hear fresh ad reads whether they tune in to an old or new episode. This also helps the podcaster maintain a good (often long) relationship with brands. On another note, since I joined RedCircle, my podcast has expanded more rapidly than expected – my downloads have doubled. I am beyond grateful for everything RedCircle has done for the podcast.
From connecting me with the best brands that my audience enjoys to a team
that cares deeply and understands my vision.

If you’re considering working with an all-in-one hosting platform, look no further.

Check out all RedCircle has to offer here!

Podcasting Tips

RedCircle Podcasting Platform Deep Dive with Sounds Profitable

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In the video, Mike Kadin, CEO and founder of RedCircle, highlights how our podcast hosting platform helps podcasters of all sizes and shapes monetize their content. This video is a repost from Sounds Profitable. It was first published on October 14, 2021. *We have made some updates to the user interface in the ad platform since the publication of this video. Below you will find an example of the changes to the UI*

Announcements

The Black Girl Bravado Podcast Case Study

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About the podcast: Manning and Lackey curate weekly discussions exploring various topics and issues centered around self-care, self-love, health, wellness, and more for the community among women of color.

Challenges: The hosts, Manning and Lackey, spent a lot of time managing admin work like uploading episodes and inserting ads into the show. It was challenging for them to connect with brands to monetize their inventory.

Impacts: RedCircle sources brands that are in alignment with Black Girl Bravado, such as Thrive Causemetics and Quip, and provides quick monetization turnarounds. Moreover, tremendous amount of the hideous admin work is lifted by an extremely user-friendly interface. Within 12 months, the Black Girl Bravado sees significant growth in different areas:

  • More than 95% revenue increase
  • Number of ad campaigns doubled
  • Podcast downloads increased 50%

“The ability to monetize our show in a way that we weren’t in the past has been such an unexpected blessing. We’ve been able to triple our monthly income via the ad partnerships and the brand partnerships that RedCircle brings to us.”
Germani Manning & Brittany Lackey,
The Black Girl Bravado Podcast

Audio link to the full case study


Announcements

RedCirle partners with social media influencer Bri Hall to produce new “Count to Ten” podcast

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We are excited to announce our partnership with multi-hyphenate artist/influencer Bri Hall on her new podcast “Count to Ten”! Los Angeles-based creator Bri Hall has amassed over 1.1 million followers across social media plus 50 million views and counting on YouTube. Utilizing her dedicated fanbase and established platform, Hall hopes to open an honest dialogue around delicate and indispensable topics such as race/racism, feminism, sexuality,  intersectionality, the model minority, DACA/Dreamers, invisible disabilities, mental health, and more.

‘Count to Ten’ is a statement of defiance against the notion of “staying calm”—something individuals in marginalized groups are told to undermine their experiences when facing complex issues around social and racial injustices, gender or identity inequality, mental health, and more. Taking ownership of the phrase “count to ten,” the podcast is Bri Hall’s way of breaking that silence and creating a safe, educational yet entertaining space where listeners can feel seen and heard. Throughout the podcast, Hall will tap a special guest to provide their unique insight and expertise on select themes.

Bri’s creative genius paired with RedCircle’s editing and production prowess has opened a new avenue for creators. In addition to production, RedCircle’s overall podcast management of “Count to Ten ” allows for a deeper host/creator partnership than typically offered by other hosting companies This partnership allows Bri as much creative freedom as possible while RedCircle does the heavy lifting! RedCircle will oversee production, guest bookings, ad deals, cross-promotions, episode uploading, and distribution. This partnership structure removes the tedious and often daunting tasks that come with managing your own podcast and empowers podcasters to focus on their voice and message. It is an exciting opportunity for RedCircle to gain deeper, more meaningful connections with podcasters while empowering them to make a living doing what they love.


When asked her sentiment on starting her newest podcast endeavor, Bri said “ “I’m excited to share a huge part of myself that supporters don’t always get to see from an Instagram photo or a makeup tutorial. Between filming for videos and creating content, I’m deeply engaged in conversations with colleagues, friends, and family about social justice, personal struggles, and marginalized identity. It feels like such an organic step to use my platform to further delve into these stories on a larger scale. I hope that people will learn more about marginalized identities and themselves through this podcast. Oftentimes, the gap between empathy and apathy is a lack of understanding and a fear of asking the wrong questions. By having a first person, fly-on-the-wall invitation into these conversations, I hope a deep feeling of connection between diverse communities will emerge for my fans and new listeners.”

Podcasting Tips

5 Ways to Make Podcasting Easier

Posted on

Written by Lindsay Harris Friel

5 ways to make podcasting easier

It’s not hard to make a podcast. It’s difficult to make a good podcast. Some folks buy a microphone and dive in head first, only to spend days editing afterward. Others labor in the planning stage, overthinking every decision and never publishing. You do have to try it, make mistakes, learn from them, and use that information to your advantage. Before that happens, though, I’d like to make the journey easier for you. Here are five ways to make podcasting easier. 

1. Eliminate Distractions

This doesn’t just mean “dedicate a quiet space for recording.” It also means having a space and time in which to plan your episodes, schedule recording sessions, edit your audio, and connect with your audience. Virginia Woolf wrote famously about “a room of one’s own,” a literal and figurative creative place. Make a quiet space, and schedule time for planning, recording, editing, publishing, and promotion. You don’t have to have a professional studio (though it doesn’t hurt). It’s not hard to make a silent home studio. People have made excellent podcasts in closets and blanket forts. As long as you can focus your effort consistently, and block out unwanted sound, it’s a good space. 

2. Plan Ahead

How often do you want to release episodes? How many in a month? Once you know this, you can start thinking about how you want to fill those blocks of time. Write down your overall idea for your podcast’s topic. Let’s say your podcast is about fly fishing. Then, break that topic down into episodes. For example, you could have episodes about fly fishing in different locations, for different kinds of fish, with different kinds of equipment, and so on. Write down your episode plans and schedules, to maintain a good overview of the project. 

3. Batch Processing

Batch processing your episodes is a strategy that many podcasters swear by. If you wanted to bake cookies, you wouldn’t mix the ingredients for each cookie, then bake each cookie individually, right?  Batching your podcast means that you plan a group of episodes, then record them, then edit all of the recordings, then upload and publish them in a series. This lets you focus on one particular task or skill at a time.  It also means that you can take advantage of different resources for different podcasting stages.  For example, you can record or edit several episodes at a time, when no one else is home and your house is quiet, but publish and promote them at another time.

4. Use Tools

Adding extra apps and software to your podcasting might seem like extra work. But, the time you spend learning to use any of these tools is time and effort you can save later on. 

For example: 

  • Trello, or another task scheduling software, can help you plan your episodes, schedule recording, complete editing, and publish on a consistent schedule. 
  • A social media scheduling tool can publish your podcast’s social media for you, so that you don’t have the distractions that social media provides.
  • Canva has free templates and systems to help you make great podcast art. 
  • Alitu is an all-in-one web-based podcasting solution. It will help you record, edit, polish, and publish your podcast, so you can focus on creating great content, and connecting with your audience.

These apps might mean spending a little money, and a little extra time in the beginning. But, the assistance means you can deliver a good podcast consistently, and become your audience’s favorite listening habit. 


5. Know Your Podcast Niche and Your Audience

A podcast can’t be universally liked by everyone in the world. But, it’s not difficult for your podcast to have a small, loyal following. If you can engage with your audience properly, they’ll recommend it to their friends, and your audience grows. 

Take some time to think about who your podcast is for. If your audience were a made-up character, what would that person be like? Think about that person’s habits, what they like and don’t. Some people might call this a “target demographic,” others would call it an audience avatar. Keeping this person in mind when you record, plan and promote, is like having a friend on the outside.  If you keep them in mind while you record, you feel more purposeful. This helps you know where to promote your show, and what actions to take with it. 

Your podcast’s niche is equally important. It’s the reason your ideal audience member would choose to download your podcast, instead of doing anything else. For example, with the (fictitious) fly fishing podcast we mentioned earlier, you can focus your topic further: not just fly fishing, but fly fishing in America, or more specifically in Wyoming, or in Wyoming by women who love Disney movies. Now, there’s a niche. Just imagine these fly-fisher-women, singing “Colors Of The Wind,” while casting lines in Rock Creek. 

While we’re imagining an ideal audience, you should take time to engage with and reward yours. Don’t just reach out to your audience on social media. It’s free advertising, but it’s designed to be distracting. Instead, reach out to your listeners in ways where you have more control. 

Make sure that your audience can get in touch. It’s never been easier to make a simple website for your podcast..  An email newsletter is a great way to position your updates front and center for your audience. But, what about simply thanking them, in your podcast episode? When people email, mention the show on social media or leave a review, thank them by name. Everyone likes to be remembered. 

In Summary 

The fewer obstacles and friction between you and your podcast, the more chance there is you’ll keep going with it. With RedCircle, you won’t need to fork out a monthly fee for your podcast hosting and they have some great monetization options to help you earn once your show is established. RedCircle makes it super easy to be found in all notable podcast listening platforms too. All that’s left to do is choose your topic, grab your equipment, and hit record!

Announcements

Introducing Team Seats, Advanced Analytics, and More

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At RedCircle, we’re relentlessly pursuing our fundamental mission of helping independent podcasters to get paid and be heard. As our tools for distribution, analytics, growth, and monetization have matured, we’ve attracted podcasters of all shapes and sizes. RedCircle is great for hobbyists looking to step up, but it’s also an amazing suite of tools for professionals, indie networks, and production companies looking to maximize their revenue.

To better serve this evolving customer base, RedCircle is excited to announce a new set of features that help podcasters both big and small.

Collaboration and Control With Team Seats

With Team Seats, account owners can now invite their teammates to their Organization, complete with separate login credentials and fully customizable levels of access.

Co-creating a podcast with a friend?  With Team Seats, you both can log in and manage the podcast independently, without having to share credentials.

Running a network and need to provide limited access for each podcaster?  With Team Seats, each podcaster can get a login that allows them to fully manage their own podcast, without access to any others in the network. As the account owner, you can dive into all the podcasts on your account and view analytics across the network.

And if you run a major network with producers, creators, and salespeople, you can add as many Team Seats as you’d like, each with customizable access to any shows in your org.

This is one of our most requested features, so we’re very excited to see how our creators take advantage of these new collaboration capabilities!

Dive Deeper with New, More Comprehensive Analytics

We released a major update to the RedCircle analytics page last April, which added new data visualizations and upgraded the design so that we could add more widgets as our analytics capabilities grew. Today, we’re utilizing that new design and launching an entire suite of new more comprehensive analytics to help you get a deeper understanding of your audience, income, and podcast performance. Here’s just a few of the new analytics we’ve added:

Podcast Performance: Compare downloads across all the podcasts on your account.

Time of Day: Check out when your listeners are tuning in.

Exclusive Downloads: Understand the audience that’s behind the paywall for your exclusive content.

Dynamic Insertion Analytics: Get data on insertions by type, by episode, and for specific audio blocks. With this new data, you can more easily run dynamic insertion campaigns on your own show, and report back to advertisers on campaign progress.


Expanded Revenue Analytics: RedCircle helps you to monetize your content across several revenue streams.  Our new revenue analytics lets you dive into the details of each monetization product, and observe your revenue growth over time.

New Account Plans and a Commitment to ‘Free’

With these new products and features comes a change to RedCircle’s pricing structure. Though we are committed to always offering a comprehensive free plan, these more advanced features will be part of our new paid account plans, as described on our new pricing page. These paid account  plans also include access to other new features like Instant Payouts to get paid faster, one-click YouTube publishing on podcasts of all sizes, and more. 

Is RedCircle Still Free?

We are absolutely committed to continuing to provide the best free tier that you can find in podcasting. We’ll continue to offer unlimited episodes, unlimited downloads, unlimited storage, access to our monetization products, and more, completely free. Our free plan is not designed to be an incomplete hosting solution that forces you to upgrade — it’s a fully functioning hosting product that will cover most podcasters’ needs.

The growth of our monetization products has been off the charts over the last 12 months — we’re putting millions of dollars in podcasters pockets and are excited to continue to grow with our creators. Adding these pricing plans, which are primarily oriented towards professional podcasters and indie networks, are not a change in our business model, but an extension to our offering that will allow RedCircle to deliver scale and revenue for podcasters that are large or small, independent or network-bound, and professionals or hobbyists. 

What About Existing Users?

RedCircle’s existing active customers have been legacied into a special RedCircle Original Plan which includes just about all the features they have access to today on their existing podcasts, and will continue to be free.


RedCircle’s team is growing, our platform is expanding, and the revenue we’re delivering to podcasters is rapidly on the rise. We are incredibly excited to launch these new products, but we’re even more excited about delivering on our long-term mission of helping podcasters make money and be heard. More to come!