Advertisers can now set their preferred frequency cap on a weekly or monthly basis for every new podcast advertising campaign. Campaigns can range from a single podcast to hundreds of participants. In addition, advertisers can now aircheck, pause, and request updates to individual Host-Read Ads directly from the platform. Brands can request a re-read or […]
Podcasts have been booming for the past few years – a recent study from Edison Research reports that 75% of Americans aged 12 and older listen to online audio in a typical month, with 70% listening in a typical week! If that’s not reason enough to start a podcast for your business, then let us convince […]
Ah, the age-old question in podcasting. Is there an ideal time to publish your podcast? Yes and no. The answer can depend on a few different factors and every answer can be different for different podcasts. There isn’t a one-size-fits-all solution. But be careful not to get too bogged down in details and put off […]
Creating the idea for a podcast might be easy, but knowing what equipment you should start off with may be more challenging than you’d expect. Not to worry, though! We’ve got you covered with all the equipment you’ll need to start your podcast. From the bare essentials to all the bells and whistles, this article […]
Close to the beginning of the 3rd Millennium (circa early 2000s), what would become modern podcasting began to bloom. Folks from all over the world started sharing their thoughts, opinions, and voice recordings across the World Wide Web. Many of these proto-podcasters “self-hosted” their blogging shows. Soon, RSS 2.0 took flight and various platforms popped […]
Everything you need to know about this stellar industry-wide conference; from what to expect, to 2023 highlights, to even after the event, we’ve got you covered! What is Podcast Movement anyways? You can probably guess from the title that it’s a conference all about podcasting. From their own mission statement, “Podcast Movement educates, informs, and […]
The very short answer is “Yes, absolutely.” But you may be wondering why it’s a good idea to delve into the world of video podcasts. Let us be your quick guide! YouTube boasts an impressive audience in the billions. More and more listeners are finding their way over to the video platform to listen and […]
The growth of your show is a top priority for any and all podcasters. But how do you get your show to be ranked among the highest search results? This is where SEO can become your best friend! In short, SEO (Search Engine Optimization) refers to the keywords search engines, like Google, use to populate […]
The time is always right to start a podcast! According to Pew Research, “… the share of Americans who listen to podcasts has substantially increased over the last decade.” Podcasts are an excellent way to share your passions, build your personal brand, and bring in some additional income. It can be overwhelming to start, though. […]