Advertisers can now set their preferred frequency cap on a weekly or monthly basis for every new podcast advertising campaign. Campaigns can range from a single podcast to hundreds of participants. In addition, advertisers can now aircheck, pause, and request updates to individual Host-Read Ads directly from the platform. Brands can request a re-read or […]
Podcasts have been booming for the past few years – a recent study from Edison Research reports that 75% of Americans aged 12 and older listen to online audio in a typical month, with 70% listening in a typical week! If that’s not reason enough to start a podcast for your business, then let us convince […]
It’s not hard to notice how big of fans we are when it comes to Dynamic Insertion (we even have a few different blogs on the subject!) We consider Dynamic Ad Insertion to be our bread-and-butter. We’re passionate about making it easy for both podcasters and advertisers to utilize this revolutionary tool for podcast advertising. […]
With self-service options like Help Centers, you can quickly get the answer you need without having to wait. All important and relevant information is readily made available to you whenever you need it! While we have support resources for our podcasters, we’re excited to extend that same level of support to our advertising partners with […]
A question that lives in the mind of every podcaster: how do I get more people to listen to my show? While it may seem like a daunting task, we have a few pointers on how to make it a much easier journey to navigate! Be Unique Naturally, you want your podcast to stand out […]
Ah, the age-old question in podcasting. Is there an ideal time to publish your podcast? Yes and no. The answer can depend on a few different factors and every answer can be different for different podcasts. There isn’t a one-size-fits-all solution. But be careful not to get too bogged down in details and put off […]
Creating the idea for a podcast might be easy, but knowing what equipment you should start off with may be more challenging than you’d expect. Not to worry, though! We’ve got you covered with all the equipment you’ll need to start your podcast. From the bare essentials to all the bells and whistles, this article […]
If you’ve been podcasting for a little while then you might have heard the term “Programmatic Advertising”. But what does this entail, exactly? Put simply, Programmatic Advertising is a type of monetization where pre-recorded ads are placed on to your podcast through services like RAP (the RedCircle Ad Platform). They’re very similar to ads that […]
Close to the beginning of the 3rd Millennium (circa early 2000s), what would become modern podcasting began to bloom. Folks from all over the world started sharing their thoughts, opinions, and voice recordings across the World Wide Web. Many of these proto-podcasters “self-hosted” their blogging shows. Soon, RSS 2.0 took flight and various platforms popped […]
You’ve made it to 500 average weekly downloads, you’ve opted in to RAP, and now you’ve received your first Host-Read Ad opportunity. First thing first, pat yourself on the back for landing your first ad read! How do you make sure you knock it out of the park, though? Easy! Keep reading this guide for […]