Dynamic Insertion is becoming more and more common in podcasting. Advertisers and podcasters alike are leaving behind traditional “baked-in” ads in favor of dynamically inserted ones. There are plenty of reasons to switch to dynamic ads, including their timeliness and easy implementation.
Platforms like RedCircle help both podcasters and advertisers take advantage of this newer technology in a simple-to-understand way. Let’s take a look at all the different ways you can benefit from Dynamic Insertion.
Benefit #1 – Powerful, Seamless Experience
Dynamic Insertion technology, especially at RedCircle, is a powerful tool that creates seamless experiences for everyone involved (including listeners!) It’s an incredibly easy tool that can be mastered in an afternoon. And once mastered, you can reap the benefits without expending an immense amount of time and effort.
The benefits of Dynamic Insertion vary based on your role in podcast advertising.
Podcasters
As a podcaster, dynamic insertion allows you to better control where in the episode you wish for ad breaks (or any sort of interruption) to occur. Easily, the most compelling reason to utilize Dynamic Insertion is the ability to swap audio across multiple episodes in mere seconds. With traditional ‘baked-in’ ads, you either had to manually edit all of your episodes to swap in new advertisements, or allow the advertisements become an evergreen part of your content. Dynamic Insertion gives you back control of your audio. For podcasters on RedCircle, in particular, you can assign and unassign ads from all of your episodes all at once.
Speaking of control, podcasters on RedCircle are able to create their own custom audio that can be inserted across any and all of your episodes. Let’s say you have a new book coming out, or are hosting a live show soon, you can create a piece of content that you can dynamically insert across your episodes with only a few clicks. And when the book or live show is sold out, you can simply remove the custom audio from all of your episodes.
Customization doesn’t just extend to audio, though! You can also dynamically add a piece of text to your show notes with features like our Episode Suffix.
The best part of RedCircle’s Dynamic Insertion? You don’t even necessarily have to host your podcast on our platform to use it. Features like OpenRAP allow podcasters on other hosting platforms to connect their shows to our Ad Platform. This means that your revenue stream can double almost overnight! Instead of allowing dynamic insertions from your hosting company be blank, connect your show to our Ad Platform to have something to fill it in!
Advertisers
The introduction of OpenRAP has made podcast advertising that much more accessible to advertisers. Instead of signing up for several different platforms, you can manage your campaigns across multiple popular podcasts hosted all over the web on one single platform. You can utilize features like Multi-scripts to create a single script and send it out to dozens of podcasts. Our analytics are even built to allow for customization and ease. Say goodbye to convoluted spreadsheets and hello to our sleek reporting tools.
The goal of our Dynamic Insertion technology was to create an easy-to-use platform where everything happens all in one place.
Benefit #2 – Easily Manage Campaigns
Having all the information and tools you need in one spot is incredibly helpful. You no longer have to switch between browser tabs or application windows just to execute and monitor one campaign. Dynamic Insertion allows you to view the entirety of your campaign, whether you’re an advertiser or a podcaster, in a single place.
Advertisers
With RedCircle, you can manage a campaign across dozens of podcasts all in one place. You can send out brand inquiries to gauge the interest of podcasts, invite them to your campaigns, assign scripts and send important information, and view key reports all on one platform. Dynamic Insertion helps to reduce the tired back-and-forth and allows for cleaner and faster campaigns.
Podcasters
Similar to the Advertisers’ experience, Podcasters can manage all of their campaigns in one single place. This includes communications with the brand and payments! You only ever need to view one place to learn everything you need to know about your campaigns.
Benefit #3 – Greater Control & Flexibility
Dynamic Insertion allows for a higher degree of flexibility and customization, especially for Podcasters. If you’re using RedCircle’s Ad Platform then you’re given the option to block specific brands as well as categories. This helps to ensure that only the type of content you actually want on your show is played.
This helps the advertisers, too, as these podcasts are filtered out of their view which helps to prevent declines and wasted time.
The timeliness of dynamically inserted Host-Read ads is especially helpful as it gives listeners real opportunity to find and purchase the product. Having months, or even years, old ad breaks on your show is ultimately wasted space if the product is no longer pertinent or even available. Podcasters can prevent audience ad fatigue with dynamic insertion and advertisers can reach a wide and varying group of consumers.
There are so many other benefits of Dynamic Insertion! It’s a tool that continues to flourish and provide opportunities to both podcasters and advertisers alike.
Step into the world of podcast advertising with RedCircle today!
