Podcasting Tips

5 Reasons You Should Create Bonus Content

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Curious about bonus content? It’s an often underrated part of podcasting that can help to grow your audience and connect with them on a deeper level which, in turn, creates a ton of value for your show. Here are 5 reasons why you should consider creating bonus content. Diversify Your Revenue We talked about the […]

Podcast Advertising

Running Multiple Campaigns on RedCircle

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The beauty of Dynamic Insertion technology is the ability to run multiple campaigns all at once. You’re no longer forced to choose between two great deals; you can have your cake and eat it, too! Understanding how to manage multiple campaigns for your podcast can help you to maximize your revenue. Remember the Campaign Requirements […]

Podcast Advertising

How Podcasts Make Money

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“How do I earn money for my work?” has probably flowed through your mind as you pour your heart and soul into your podcast. You know we’re no strangers to advocating for creators to make a living through their craft. We wholeheartedly agree that folks should be paid for their creative work, podcasts included. There […]

Podcast Advertising

How to Make Money Podcasting

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A natural next step many podcasters take after perfecting their show and growing their audience is to monetize their podcast. Your mind might immediately jump to advertising, but there are plenty of different ways to monetize that fit every type of podcaster. We’ll explore them together in this article! Monetization Through Ads A popular way […]

Podcast Advertising

The Crucial Timing of Ads

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You may or may not be familiar with the annual cycle of advertising. In general, advertisements tend to reach a peak around December with the last holidays of the year. After brands have spent their annual budget, they spend the first few months of the new year figuring that budget. What does this have to […]

Podcast Advertising

Podcast Advertising Trends in 2023

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Podcast advertising has been on a meteoric rise in recent years, and with 2024 on the horizon, it shows no sign of slowing down. More people than ever are tuning in to their favorite podcasts, and advertisers are seizing the opportunity to connect with engaged and loyal audiences. Let’s explore the ever-growing podcast industry together! […]