It’s a myth that only “Type A” folks enjoy organizing – we’re here to set the record straight that organizing is enjoyed by all! Advertisers on RedCircle are able to organize their campaigns in a way that allows for a more efficient process. Leave the thousands of spreadsheets to collect dust on your desktop and […]
We’ve been busy perfecting the experiences of our podcasters and advertising partners alike. We recently introduced a new reporting feature for advertisers to make their reporting just a little bit easier. Previously, advertisers on RedCircle could only view analytics on the Campaign Dashboard, but now they’re able to take a more comprehensive look at their […]
Podcast advertising can take many forms: Programmatic, Host-Read, sponsored episodes, and more. But did you know there are different subtypes even within those differing kinds of advertising? Platforms like RedCircle allow advertisers to isolate specific episodes for an even more targeted campaign. These types of campaigns are known as “Recent Episodes Only” campaigns, or faked-ins, […]
We get it – it can be intimidating to jump into podcast advertising without having a solid ground of knowledge to stand on. What’s a CPM? What’s the difference between all of these ad types? What in the heck is frequency capping?? All these questions and more might be swimming around in your head before you […]
Advertising on a podcast might seem like a novel idea, but it’s been a tried-and-true method for many brands for almost a decade. Juggernauts like Serial exploded in popularity nearly a decade ago, and many advertisers began to take notice of podcasting as an industry. Today, we’re seeing more and more brands dip their toes […]
There’s no secret formula to landing a renewal with a brand. What you bring to the partnership is what sets you apart from other shows and helps you to continue receiving opportunities. The biggest factors that can help elevate you from an okay partner to an excellent one are performing the initial ad read well, […]
The beauty of Dynamic Insertion technology is the ability to run multiple campaigns all at once. You’re no longer forced to choose between two great deals; you can have your cake and eat it, too! Understanding how to manage multiple campaigns for your podcast can help you to maximize your revenue. Remember the Campaign Requirements […]
Host-Read ads perform so well because of their authenticity! Listeners trust you to be real with them when it comes to the products you’re promoting. Brands also want to work with podcasters who are enthusiastic about their products and/or services. The genuine excitement helps to create a stellar ad read. One of the best ways […]
Podcast advertising has evolved over the 20 years that podcasting has grown. We’re seeing everything from episodes sponsored by specific advertisers to entirely branded shows. The introduction of dynamically inserted ads has only helped to fan the flames of growth. But the question remains: which ad format will come out on top? Will it be […]
With RedCircle, brands can send inquiries to a whole slew of podcasts to figure out which ones are the best fit for a host-read campaign. This process is known as ‘vetting’ and can drastically increase your chances of landing a host-read deal. A genuine and knowledgeable response usually comes out on top. Here’s what you […]