Podcast Advertising

How to Make Money Podcasting

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A natural next step many podcasters take after perfecting their show and growing their audience is to monetize their podcast. Your mind might immediately jump to advertising, but there are plenty of different ways to monetize that fit every type of podcaster. We’ll explore them together in this article! Monetization Through Ads A popular way […]

Podcast Advertising

The Crucial Timing of Ads

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You may or may not be familiar with the annual cycle of advertising. In general, advertisements tend to reach a peak around December with the last holidays of the year. After brands have spent their annual budget, they spend the first few months of the new year figuring that budget. What does this have to […]

Announcements

Get to Know Podcasts Before a Campaign Starts with RedCircle’s Vetting Process!

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We’re back again with another exciting update for advertisers! Advertisers on RedCircle are now able to send custom questionnaires to podcasts on RAP (the RedCircle Ad Platform) before fully committing to a campaign. Get a feel for the podcasts you’re interested in working with and ensure it’s the right fit! Our vetting feature allows advertisers […]

Announcements

iOS 17 Update Explained

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Apple recently released an operating system update that may have a major impact on podcast downloads. The TL;DR of it: Apple is changing the way podcast episodes are being downloaded to iOS devices. This change may skew your download numbers on Apple Podcasts to be a bit lower than they typically are. The change was […]