RedCircle’s Host-Read Ad Platform continues to grow rapidly as more advertisers and podcasters find success on the platform. After an exciting H1 2023 where we reached profitability in Q2, quarter-over-quarter results remained strong with 31% revenue growth from Q2 to Q3 2023. Year-over-year for Q3, the results were dramatic; RedCircle’s Ad Platform RAP grew by […]
The holidays, and sales, are just around the corner! Struggling to figure out what to get the podcaster in your life? Or perhaps the podcaster lover in your life? Look no further! We’re here to guide you on the best types of gifts to get podcasters and podcast lovers alike. Equipment They’ll Love There’s a […]
You’ve finally got the a-okay from your team and you’re ready to dip your toe into podcast advertising! But how exactly do you go about running your first podcast ad campaign? You, of course, want to make sure that the investment is worth it, so understanding what makes a campaign successful is key. One-third (or […]
AI has been making waves across the internet for the past couple of years, most notably OpenAI’s ChatGPT and Dall-E tools which have opened new doors into content creation. While some are weary of the introduction of AI, it can be quite a powerful tool in a creator’s arsenal. AI tools can be used to […]
When it comes to podcast ads, it turns out that less does a whole lot better than more. A recent study from Ad Results Media (ARM) found that the ideal number of ads per ad break is 2 max. This goldilocks number allows listeners to really hear the ads and prevents them from tuning out, […]
Apple recently released an operating system update that may have a major impact on podcast downloads. The TL;DR of it: Apple is changing the way podcast episodes are being downloaded to iOS devices. This change may skew your download numbers on Apple Podcasts to be a bit lower than they typically are. The change was […]
It’s no secret that podcast advertising continues to grow in 2023 and beyond. More and more brands are delving into the world of podcast advertising either by dipping a small toe or plunging in head first. But it can be overwhelming when starting your journey into podcast advertising. So, we’ve created this quick guide to […]
Interviewing guests on your show is a marvelous way to introduce more perspectives on your topic, reach a wider audience, and network within the podcasting industry! There are really only upsides to inviting a guest to speak on your show. Having a guest on your show does require some forethought, though. Not only do you […]
Podcast advertising has emerged as a powerful medium for businesses to reach their target audience and build awareness. It’s not just the big places that can participate, though, small businesses can also leverage podcast advertising to boost their reach and grow their customer base. Did you know that one-third (32%) of American adults listen to […]
Podcast advertising has been on a meteoric rise in recent years, and with 2024 on the horizon, it shows no sign of slowing down. More people than ever are tuning in to their favorite podcasts, and advertisers are seizing the opportunity to connect with engaged and loyal audiences. Let’s explore the ever-growing podcast industry together! […]