Season A - Ep. 11: Patrick Campbell, Founder & CEO at ProfitWell on Pricing Strategies for SaaS25m | Jul 28, 2021
Patrick Campbell, Founder and CEO of ProfitWell, discussed pricing strategies for SaaS companies. We covered wide variety of topics, from selecting a right price for your software to breaking news to your clients about increasing their price 2x.
Patrick is a Founder & CEO of ProfitWell, the software for helping subscription companies with their monetization and retention strategies, as well as providing free turnkey subscription financial metrics for over 20,000 companies. Prior to ProfitWell Patrick led Strategic Initiatives for Boston-based Gemvara and was an Economist at Google and the US Intelligence community.
01:15 Patrick and ProfitWell
03:50 Setting up right pricing
11:10 A/B testing or no?
14:50 Transitioning existing clients to new prices
19:50 On-Prem transitioning to Cloud
22:00 Example of companies that nailed their pricing strategy
25:00 Pricing pages
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