• Season B - Ep. 10: Dave Salvant, Co-Founder and President of Squire Technologies, on taking advantage of challenging times

    Dave discusses Squire’s product, the history of the company, how Squire successfully navigated through the early days of COVID, and the role institutional and celebrity angel investors play in the Company. 

    BIO

    Dave Salvant is a Co-Founder and President of Squire Technologies, a provider of an all-in-one barbershop management platform. Prior to Suire, Dave was a sales associate at AXA and private banking at JP Morgan. He received his Bachelor's degree from the University at Albany (SUNY) and MBA from the University of Wisconsin-Madison.

    TIMESTAMPS

    00:50 Dave and Squire

    03:40 Go-To-Market

    07:32 Marketing in Squire

    08:16 Company size / Global Remote-first company

    08:57 Quick product release help barbers navigate COVID (incredible response to COVID)

    11:00 Creating new products

    12:15 First Investors

    14:45 Celebrity Investors

    16:11 Involvement of investors

    16:44 Vision for Squire Technologies


    Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    18m | Oct 22, 2022
  • Season B - Ep. 9: Barb Hyman, Founder and CEO of Sapia, on Hiring using AI

    Barb discussed Sapia’s unique product, the role of artificial intelligence in unbiased hiring, the Sapia data set based on a billion words and 2 million candidate profiles, the initial dataset that Sapia utilized, its first client, go-to-market strategy, and many other things. 

    BIO

    Barb Hyman is the Founder and CEO of Australia-based Sapia. Prior to Sapia, Barb was a Head of HR and Marketing at Boston Consulting Group. She received her Bachelor's degree from Monash University and MBA from Melbourne Business School.

    TIMESTAMPS

    01:00 Barb and Sapia

    04:20 Five questions to select a candidate

    07:50 Artificial Intelligence vs. Machine Learning

    10:25 Getting the initial data set

    13:25 When your first client is Enterprise…

    17:30 Pricing model

    24:00 Sapia’s Go-To-Market strategy

    29:30 Hiring on values

    33:30 KPIs

    35:00 Raising capital

    37:50 On biases 


    Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    39m | Sep 26, 2022
  • Season B - Ep. 8: Sean St. Germain, Managing Director at Alvarez & Marsal, on financial diligence of SaaS companies

    Sean discussed the financial diligence process of SaaS companies, common mistakes in ARR, Gross Profit, and EBITDA calculations, the effects capitalized software and capitalized commissions have on cash EBITDA, and many other things. 

    BIO

    Sean St. Germain is a Managing Director at Alvarez & Marsal. He focuses on transactions in the software and technology industry. He has advised clients on domestic and cross-border transactions, including traditional buy-side transactions, portfolio company add-on transactions, public-to-private acquisitions, asset purchases, and sell-side divestiture processes, including carve-outs. Sean is an expert in software revenue recognition, including the new revenue recognition standard (ASC 606, Revenue from Contracts with Customers).

    TIMESTAMPS

    01:00 Sean and Alvarez & Marsal

    05:30 Unique aspects of SaaS businesses

    09:00 Recurring vs Re-occurring revenue streams

    12:20 Mistakes companies make in ARR calculation

    15:35 Cost of Sales

    17:35 EBITDA Adjustments 

    22:00 Confirmation of synergies 

    23:15 Capitalized commissions

    25:30 Capitalized software

    29:05 What is Cash EBITDA?

    33:30 Preparing your company for financial diligence 

    37:00 Findings that can derail transactions


    Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    39m | Sep 6, 2022
  • Season B - Ep. 7: Francois Laborie, President at Cognite North America, on bringing a European SaaS to the US market

    Francois shared his experience of bringing the Norway-based Cognite to the US market, discussed the most significant challenges he has faced along the way,  and compared corporate cultures in the US and Europe. 


    BIO

    Dr. Francois Laborie is the President of Cognite North America, overseeing Cognite’s expansion and operations in the US, Canada, and Latin America. He has had an extensive career in the technology industry, serving in both research and executive roles. Francois has been at the heart of the transformation of the media industry through technology. He spent 11 years as COO and CCO of Vizrt, where he focused on disrupting journalism by empowering media content creators with visual storytelling tools. Before that, Francois managed research projects on collective decision-making and human-computer interfaces at the Airbus Group Corporate Research Center. 

    TIMESTAMPS

    01:00 Francois and Cognite

    06:15 Competition with internally built systems

    08:40 Go-To-Market Strategy

    11:40 Reception of Cognite by US and EU clients

    15:35 Selecting sales personnel

    19:30 Comparing corporate cultures in the US and Europe

    20:20 Involvements of investors

    23:30 Long-term vision for Cognite


    Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    25m | Aug 23, 2022
  • Season B - Ep. 6: Diamond Innabi, Vice President at Software Equity Group, on SaaS Valuation and M&A

    Diamond discussed SaaS valuation and how multiples have changed over the past several years, the main drivers of multiples, and M&A market trends.

    BIO

    Diamond Innabi is a Vice President at Software Equity Group, a boutique investment bank focused on B2B software companies. Over her nearly a decade career at SEG, she was instrumental in numerous M&A transactions involving public and private companies as well as private equity funds.

    TIMESTAMPS

    1:45 Why are SaaS companies valued at a multiple of revenue or ARR?

    4:00 Drivers of SaaS Valuation and how they have changed in the current environment

    6:30 Mission-critical software

    7:50 Multiples over 5 years

    9:05 SaaS valuation during COVID

    10:00 Comps contribution to assigning multiples

    11:25 On-prem vs cloud valuation

    14:20 Buyers and Sellers

    16:20 Most durable SaaS categories

    17:15 Recommendation to sellers

    19:30 Calculation of Gross Margins


    Click the following links to "double-click" on Diamond's comments about M&A Update, The Rule of 40, Gross Margin impact, and COGS


    Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.


    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    20m | Aug 9, 2022
  • Season B - Ep. 5: Marion Lewis, Co-Founder & CEO of Govenda, on serial entrepreneurship, and building a SaaS company

    Marion shared her experience of being a serial entrepreneur, the challenges of raising funds, as well as founding and growing Govenda. We discussed the company’s product, customer base, go-to-market strategy, and everything in between.

    BIO

    Marion Lewis is a serial entrepreneur and the Founder and CEO of Govenda, a board management platform that enables effective corporate governance. Prior to Govenda, she was a co-founder and CEO of Tachyon Solutions, a custom application development and interactive marketing firm.

    TIMESTAMPS

    01:05 Marion – serial entrepreneur

    04:00 Govenda and its target markets

    11:10 Locking in the first client

    12:55 Raising capital

    16:25 Govenda during and after COVID

    17:45 Go-To-Market strategy

    19:40 Org structure and hiring first employees

    21:50 Role of investors

    Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    23m | Jul 25, 2022
  • Season B - Ep. 4: Miguel Fernandez, Co-Founder & CEO at Capchase, on alternative financing for SaaS companies

    Miguel discusses the story of Capchase, typical profile of SaaS clients, terms of financing they provide, and how investors and lenders view such financing. 

    BIO

    Miguel Fernandez is a Co-Founder & CEO of Capchase, an alternative finance provider that enables SaaS companies to access their future contract payments upfront. Prior to launching Capchase, Miguel worked in management consulting and then moved into SaaS. He headed sales and customer success at Geoblink, a Location Intelligence SaaS and scaled it from 0 to $2m in ARR.

    TIMESTAMPS

    01:10 Mguel and the story of Capchase

    04:35 Use cases for Capchase

    07:05 Comparing Venture Capital, Venture Debt, and Alternative financing

    09:35 Who can use Alternative finance

    11:30 Terms of financing - price, covenants, etc.

    14:25 Revenue-based financing players

    17:15 VCs' and lenders' take on Alternative financing

    20:15 Vision for Capchase


    Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    20m | Jul 13, 2022
  • Season B - Ep. 3: Scott Salkin, SVP & GM at Gainsight Essentials, on Customer Success in SMBs

    Scott discusses the rise of Customer Success, Gainsight Essentials, its GTM strategy, and the most common mistakes by SMBs when it comes to CS.

    BIO

    Scott Salkin is SVP & GM, Gainsight Essentials at Gainsight. He is a seasoned entrepreneur, CEO, and senior B2B sales and marketing executive. Prior to joining Gainsight, Scott was the founder and CEO of Allbound, a B2B SaaS platform dedicated to helping businesses accelerate revenue through channel partners and ecosystems.

    TIMESTAMPS

    01:20 Scott's path to Gainsight

    04:15 Rise of Customer Success

    06:50 Changes in Customer Success

    09:00 Gainsight Essentials

    12:45 Essentials' GTM strategy vs the Gainsight's GTM

    14:40 Customer Success KPIs for SMBs

    17:10 Most common mistakes by SMBs

    18:20 Vision for Gainsight Essentials


    Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    20m | Jun 30, 2022
  • Season B - Ep. 2: Mark Strauch, Founding Partner at Alpine Investors, on building a SaaS holding company

    Mark discusses Alpine Investors and Alpine Software Group, a unique holding company they have built by acquiring SaaS companies within several verticals. He also shared Alpine's take on talent, the profile of companies the firm invests in, and SaaS 2.0.

    BIO

    Mark Strauch is a founding partner at Alpine Investors and Chairman of Alpine SG, the firm's vertical SaaS aggregation platform. Prior to Alpine, Mark served as CEO of EDC, a financial technology company that was acquired in 2011. Previously, he served as CEO of Business Engine, a venture-backed software company that was acquired in 2007.

    TIMESTAMPS

    00:35 Intro

    03:15 Alpine and CEO-in-Training program

    05:35 The reason why Alpine is the most sought-after firm for top MBA programs

    06:50 Investing in SaaS and building Alpine SG

    13:20 Valuations of private SaaS companies

    15:40 Competing for the deals with other PE funds

    21:20 Acquisition process and deal structuring

    26:25 Investor vs Operator mindsets

    28:30 Areas of improvements in bootstrapped companies

    32:40 A vision for Alpine SG


    Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.


    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    35m | Jun 15, 2022
  • Season B - Ep. 1: Geoffrey Moore, Author and Partner at Wildcat Venture Partners, on Crossing the Chasm – 30 Years Later

    Geoffrey Moore, the author of numerous marketing books (including the all-time classic – Crossing the Chasm), discusses how COVID affected the Chasm and how SaaS companies should apply the blueprint to SMB and Enterprise target markets. He also speaks about Geoffrey’s newest book, Zone to Win, written for later-stage technology companies. 

    BIO

    Geoffery Moore is a best-selling author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, Gainsight, Google, and Splunk.


    TIMESTAMPS

    03:08 Crossing the Chasm in a few words

    08:10 COVID’s effect on Chasm 

    11:02 Chasm’s blueprint for SaaS companies 

    13:55 SMB vs Enterprise approach to Chasm

    15:27 Case Study

    19:58 Geoffrey’s most important books


    Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    21m | May 31, 2022
  • Season A - Ep. 18: Bruno Aziza, Head of Data & Analytics at Google Cloud on the past, present, and future of Data Analytics

    Bruno discusses the evolution of the Data Analytics space, its current trends, and shares his view on what lies ahead.

    BIO

    Bruno Aziza is a recognized authority on Business Intelligence and Information Management. He is a Data & Analytics industry veteran with more than two decades of experience in leading technology companies of various sizes - from startups (Alpine Data) to behemoths (Oracle, Microsoft, and now Google).

    If you are in the Data & Analytics space be sure to check out:

    Bruno's book: Drive Business Performance: Enabling a Culture of Intelligent Execution

    Bruno's educational series: Data Journeys

    TIMESTAMPS

    00:35 Bruno's background

    02:25 What is Data Analytics 

    05:40 Evolution of the Data Analytics space

    07:50 Data Lakes and Data Warehouses 

    10:10 Crowded Data Analytics space explained

    12:45 Tailwinds for Data Analytics

    14:40 Data Analytics tools in a modern organization

    16:15 Bruno’s Tech Stack

    17:35 How mature is the Data Analytics space 

    19:15 Parting thoughts 


    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    21m | Dec 7, 2021
  • Season A - Ep. 17: Jan Arendtsz, Founder & CEO of Celigo on Integration Platform-as-a-Service (iPaaS)

    Jan shares the story of Celigo, discusses iPaaS, speaks on the Company’s Org structure and functions, and how he manages the fast-growing company with an exceptional retention profile.

    BIO

    Jan is a veteran of the software industry with more than 25 years of experience in sales, marketing, product development, and customer success. He founded Celigo with the goal of simplifying how companies integrate business applications together for a connected enterprise. Prior to Celigo, he worked at NetSuite and Cambridge Technology Partners.

    TIMESTAMPS

    00:40 Jan and Celigo

    06:00 Target Customers (Market)

    07:25 Basis for Pricing

    09:25 Competition in iPaaS

    16:55 Retention

    18:20 Go-to-Market

    20:00 Rebuilding the platform from scratch

    21:00 Size and Growth

    23:55 Team and Structure

    30:30 Relationship with investors

    31:30 Long Term Vision

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    34m | Nov 24, 2021
  • Season A - Ep. 16: Vlad Besprozvany, Founder of Nexa Equity on Investing in Lower-Middle Market SaaS

    Vlad discusses lower-middle market SaaS space, competition in the field, Nexa's deal sourcing, due diligence process, deal structures, and exit strategies. He shares a case study about Nexa's acquisition of AutoReturn, whose software connects law enforcement and towing companies.

    BIO

    Vlad Besprozvany is a Founder and Managing Partner of Nexa Equity, a private equity firm that invests in lower-middle market software and fintech companies. Prior to founding Nexa, Vlad was a Managing Director at Greater Sum Ventures, where he focused on investments in software companies. Previously, he was a software and fintech investor at Insight Partners and Thoma Bravo.

    TIMESTAMPS

    00:40 Vlad and Nexa

    05:45 Competition in Lower-Middle Market

    07:35 Nexa's Investment Criteria / Valuations in the space

    13:50 Sourcing deals

    19:38 Winning competitive deals 

    21:30 Typical deal structures

    29:20 Case Study: Investing in AutoReturn

    35:30 Exit Strategies


    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    40m | Nov 1, 2021
  • Season A - Ep. 15: Erinn Tarpey, CMO at Visual Lease on SaaS Marketing

    Erinn Tarpey is a CMO at Visual Lease, a software provider that helps companies stay compliant with lease accounting standards. In this episode, Erinn discussed her role as a marketer, the structure of her team, how she measures the effectiveness of different marketing functions, her take on NPS, and many other things. She also shared a case study – Visual Lease’s call-to-action with a 65% conversion rate.

    BIO

    Erinn has expertise scaling up organizations in SaaS companies during periods of high growth and has driven marketing efforts around proprietary research development, mergers and acquisitions, and channel sales.

    Before joining Visual Lease, Erinn served as a member of the senior leadership team at iCIMS. Prior to joining iCIMS, Erinn directed marketing efforts at Aquiire and PurchasingNet, Inc., both of which provide SaaS solutions designed to streamline procure-to-pay processes at global Fortune 1000 organizations.


    TIMESTAMPS

    00:35 Erinn and Visual Lease

    03:50 Clients

    05:20 Pricing

    06:05 Solving the lease problem

    09:20 Tailwinds from the regulatory environment

    12:10 Top objectives of Marketer 

    14:35 Marketing team structure

    16:05 Measuring effectiveness of Marketing functions

    22:25 Internal use of NPS 

    26:45 Tech Stack 

    29:25 Case study 


    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    35m | Oct 15, 2021
  • Season A - Ep. 14: Shelley Perry, Managing Director at Scalelogix Ventures on Investor vs Operator mindset

    Shelley Perry is an investor, board director, and advisor that specializes in the uniqueness of the SaaS ScaleUp Stage. In this interview we discussed ScaleUps, compared the mindset of investors and operators, and touched on the European SaaS space.

    BIO

    Shelley Perry is a Managing Director at Scalelogix Ventures. Over her career in SaaS she was an Operating Partner at Insight Partners, CEO of Bynder, Chief Product Officer at NTT, CTO Industry Solutions at Hewlett-Packard, among other things. Shelly sits on boards of Chargebee, Bynder, Foresite MSP, Airbrake.io, and Trove.

    TIME STAMPS

    01:30 ScaleUp stage

    07:30 Quantifying Low, Mid, and Late ScaleUp stage

    11:10 What goes wrong on ScaleUp stage?

    14:35 What do operators learn when they start investing?

    16:45 Role of an Operating Partner at an investment firm

    19:20 Due Diligence for different stages of ScaleUp companies

    22:35 Do investors and operators look at the same SaaS metrics?

    26:00 European SaaS space

    28:50 US investors in European SaaS

    31:40 SaaS companies that are worth imitating 

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    33m | Sep 29, 2021
  • Season A - Ep. 13: Michael Lyon, Founder & MD at Vista Point Advisors on Selling your SaaS company

    Michael Lyon, is a Founder and Managing Director of Vista Point Advisors, an investment bank exclusively focused on Software and internet. In this episode, he discussed main drivers of SaaS valuation and how revenue models may influence it, Private Equity funds that are active in the space, what founders need to fix prior to selling SaaS companies, how they should handle inbound calls from potential investors, and many other things.


    BIO

    Michael Lyon is the Founder and Managing Director of Vista Point Advisors. Michael has spent 24 years as a technology investment banker and chemical engineer. Prior to founding Vista Point Advisors, Michael worked at Citigroup where he was a senior member of the technology M&A team. Prior to Citigroup Michael was an engineer for ExxonMobil and BP where he managed chemical plant operations.


    TIMESTAMPS

    01:00 Vista Point Advisors and Mike's background

    02:00 Vista Points deal sourcing

    03:05 SaaS market activity

    05:00 Main drivers of SaaS valuation

    12:50 Revenue models and how they influence valuations

    16:00 Selling On-Premise software companies

    18:35 Earn-outs or not Earn-outs 

    19:55 Bringing house in order before selling the business 

    23:00 Choosing a buyer and length of the sales process 

    27:15 Private Equity funds active in the SaaS space

    28:45 Handling inbound calls from Private Equity funds

    29:45 When to call an Investment Banker

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    32m | Aug 25, 2021
  • Season A - Ep. 12: Faisal Masud, CEO at Fabric on Rebuilding E-Commerce

    Faisal Masud, is a CEO of Fabric, a cloud-native e-commerce platform for middle market and enterprise clients. Faisal discusses the history of Fabric, what’s behind the company's incredible growth, and what they plan to do with $150M capital they raised in less than a year. You would also be interested to hear his take on ebay, Amazon, UPS, and today’s Silicon Valley.

    BIO

    Faisal Masud is a CEO of Fabric, which he joined in 2020. Prior to Fabric, Faisal was COO at Wing (Alphabet), advisor to Google [X], and CTO at Staple. He also held roles at Groupon, eBay, and Amazon, and sits on several boards.

    TIMESTAMPS

    01:00 What’s Fabric  

    05:50 Customer profile, Pricing, and Shopify discussion

    09:00 Go-to-Market Strategy

    12:45 Fabric’s size and growth drivers 

    16:30 Company's Org. Structure

    22:00 KPI for Marketing and Customer Success

    22:40 Client focus - Balancing interests of customers and investors

    25:00 Ebay and Amazon NPS

    26:30 Survey Data vs Real Data. Silicon Valley is Wrong

    27:55 Spending $100M in a frugal way

    29:10 Investors involvement

    31:40 Building a $100 Billion company

    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    32m | Aug 12, 2021
  • Season A - Ep. 11: Patrick Campbell, Founder & CEO at ProfitWell on Pricing Strategies for SaaS

    Patrick Campbell, Founder and CEO of ProfitWell, discussed pricing strategies for SaaS companies. We covered wide variety of topics, from selecting a right price for your software to breaking news to your clients about increasing their price 2x.


    Patrick's Bio

    Patrick is a Founder & CEO of ProfitWell, the software for helping subscription companies with their monetization and retention strategies, as well as providing free turnkey subscription financial metrics for over 20,000 companies. Prior to ProfitWell Patrick led Strategic Initiatives for Boston-based Gemvara and was an Economist at Google and the US Intelligence community.


    Time Stamps

    01:15 Patrick and ProfitWell

    03:50 Setting up right pricing

    11:10 A/B testing or no?

    14:50 Transitioning existing clients to new prices

    19:50 On-Prem transitioning to Cloud

    22:00 Example of companies that nailed their pricing strategy

    25:00 Pricing pages


    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    25m | Jul 28, 2021
  • Season A - Ep. 10: Tom Meister, Co-Founder at NepFin on Revenue-Based Financing

    Tom Meister, Co-Founder, COO, and General Counsel at NepFin, discusses Revenue-Based Financing for SaaS (and eCommerce companies), typical terms of such financing, profiles of the companies that should consider it as an option, and many other things.


    Tom Meister's Bio

    As COO and General Counsel, Tom manages NepFin's legal affairs and oversees its business operations. Prior to co-founding NepFin, Tom served as Senior Counsel, Capital Markets & Finance at Funding Circle, where he was responsible for the structuring, execution and distribution of Funding Circle's offerings to institutional and accredited investors. Earlier in his career, Tom practiced law as a debt finance attorney at Wilson Sonsini Goodrich & Rosati PC and Goodwin Procter LLP.


    Time Stamps

    01:15 Tom and NepFin

    03:10 Revenue-based financing and its growth

    13:15 Profile of companies that can take revenue-based loan

    15:20 Terms of RBF loans

    23:00 Pricing

    27:30 Lender’s security interest, personal guaranty, and covenants

    32:00 Is RBF good for equity raise?

    35:00 Main RBF players


    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    38m | Jul 14, 2021
  • Season A - Ep. 9: Mark Znutas, VP of GTM Strategy and Operations at HubSpot on RevOps

    Mark Znutas, Vice President of Go-to-Market Strategy and Operations at HubSpot, discusses HubSpot’s RevOps and how it aligns Sales, Marketing and Customer Success. We also covered HubSpot’s go-to-Market strategy, which has changed drastically over the years.


    Mark Znutas' Bio

    Mark is a VP of GTM Strategy and Operationsl at HubSpot, where he leads Go-To-Market (GTM) strategy across Marketing, Sales, and Customer Success. Mark has held several key roles in RevOps at HubSpot, when the company started expanding beyond its core Marketing software. Prior to HubSpot, Mark was a Manager of Global Field Solutions at Affinnova (acquired by Nielsen).


    Time Stamps

    00:20 HubSpot and Mark’s background

    01:20 Revenue Operations and how it works at HubSpot

    07:50 Go-to-Market strategy

    08:40 HubSpot’s unconventional move to Product Led Growth

    10:35 Three components of a growth strategy

    17:40 HubSpot’s expansion from Marketing Software to CRM


    SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.

    22m | Jul 5, 2021
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