Season B - Ep. 1: Geoffrey Moore, Author and Partner at Wildcat Venture Partners, on Crossing the Chasm – 30 Years Later
Geoffrey Moore, the author of numerous marketing books (including the all-time classic – Crossing the Chasm), discusses how COVID affected the Chasm and how SaaS companies should apply the blueprint to SMB and Enterprise target markets. He also speaks about Geoffrey’s newest book, Zone to Win, written for later-stage technology companies.
Geoffery Moore is a best-selling author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, Gainsight, Google, and Splunk.
03:08 Crossing the Chasm in a few words
08:10 COVID’s effect on Chasm
11:02 Chasm’s blueprint for SaaS companies
13:55 SMB vs Enterprise approach to Chasm
15:27 Case Study
19:58 Geoffrey’s most important books
Season B is Sponsored by CELIGO, IPaaS for Mid-Market companies.
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