On a recent trip to Portugal, Jayzen came across a very unique outpost of one of his favorite brands to talk about, Starbucks.  Situated in a centuries-old building, the small Starbucks kept the original look and feel of the building and neighborhood and simply added very subtle branding to the exterior.  It was an incredible reminder about how you can still be on-brand, and fit into your surroundings or a unique environment when you need to.  Tune in to hear Jayzen’s thoughts on how with your brand, it’s really about knowing when to modulate and turn up or down the volume on your various brand attributes to best meet specific situational needs.  You always need to be on brand - but you can lean in and out of aspects of your brand when it makes sense.   

Jayzen is excited to talk with Jai Khanna this week.  Jai’s company is a top content producer telling amazing stories rooted in sports.  Among others, they are known for their 2023 Emmy-nominated TNT documentary 'The Great Debate with Charles Barkley.' Upcoming projects include a documentary focusing on worldwide legend Kobe Bryant as well as a documentary profiling golf prodigy Michelle Wie exclusively set for Peacock. 

Guest Bio

Jai Khanna

Co-Founder and CEO, Victory Media Group

Jai Khanna is the Co-Founder and CEO of Victory Media Group, a global producer and financier of premium content across film, television and digital media– telling the stories of the journey to victory. Khanna guides the strategy and vision for the company’s three content brands- Victory Sports, Victory Women and Victory Film.

Victory Media Group has quickly produced a critically acclaimed slate of programming since its inception in 2023, garnering an Emmy nomination for the TNT documentary 'The Great Debate with Charles Barkley.' Upcoming projects include a documentary focusing on worldwide legend Kobe Bryant as well as a documentary profiling golf prodigy Michelle Wie exclusively set for Peacock. Additionally, in collaboration with Will Ferrell, a captivating feature film following the Seattle Seahawks. Plus a docu-series that dives deep into the intriguing true crime saga surrounding FIFA's stolen and un-recovered World Cup trophy.

Prior to launching Victory Media Group, Khanna served as a strategic leader at the preeminent management and production firm Brillstein, where he worked for over 22 years. Throughout his tenure at Brillstein, Khanna held various strategic roles, including Talent Manager, Producer and Packaging Agent. He played a pivotal role in assisting top-tier clients in launching multiple ventures across film, television and technology. Clients over the years included talent such as Eva Mendes, Sarah Silverman,Tiffani Thiessen, Ike Barinholtz, Larenz Tate among others. His credits include over 25 films, where he served as Producer or  Executive Producer. Additionally, Khanna was responsible for securing over $300 million in capital for client projects. 

A veteran entertainment executive, Khanna started his career as a Talent Agent at Writers & Artists Agency. While there, he represented notable actors such as James Gandolfini, William H. Macy and Eva Mendes.

Khanna was named by The Hollywood Reporter as one of the 'top 35 executives in Hollywood.'  He has been profiled in The New York Times and The Wall Street Journal. Business Insider recognized him as one of the '100 influential Indian American leaders in the US' and he was celebrated as one of the "Outstanding 50 Asian Americans in Business" by the Asian American Business Development Center.

Khanna graduated from the University of California at Davis as a student-athlete.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy Summer! This week, Jayzen takes a deep dive into Step Three of the Five Steps to Lead With Your Brand…Refine Who You Want to Be. When working on your personal brand and what you want to be known for, spending a good amount of time on this step is critical. That is, what are the SuperSized brand words that you use to distinguish yourself from others. How do you talk about your self not in coffee language, but as a SuperPremium brand like Starbucks. Tune in to hear Jayzen’s tips on developing a word bank that you will use on everything from your resume, to your LinkedIn profile to your performance review….even in your next interview!

Jayzen is excited to welcome Amy Shoenthal to the show. She is a journalist, marketing consultant and the author of The Setback Cycle, a book about how today’s prominent founders and leaders overcome obstacles to find success. Everyone experiences setbacks at some point. Amy shares some of her incredible insights into how to take challenges and turn them into the catalyst for success.

Guest Bio

Amy Shoenthal

USA Today Bestselling Author of The Setback Cycle.

Amy Shoenthal is a journalist, marketing consultant and the author of The Setback Cycle, a book about how today’s prominent founders and leaders overcome obstacles to find success. In her years spent profiling these leaders for outlets like Forbes and Harvard Business Review, nearly every discussion revealed a common theme: what they learned during their biggest setbacks led them to their most successful ventures. Setbacks are an unavoidable aspect of life—and while uncomfortable, they provide an opportunity to redefine success and gain a renewed perspective. But why does this happen? That’s the answer Amy searched for as she researched this phenomenon, speaking with executive coaches, neuroscientists and psychologists to come up with a framework that helps people identify setbacks and work through them.

Told through the stories of leaders like Robin Arzón, Reshma Saujani, Norma Kamali, Stacy London and others, Amy takes people through this common experience in a way that enables them to understand it, address it, and come out the other side with a renewed sense of growth and a clear vision.

Amy also boasts a two-decade marketing career, working with some of the world's largest brands, from Procter & Gamble to Google. Now, through her consulting firm, Visionaries Collective, she works with Founders, corporations, nonprofits and small businesses to shape their brand narratives and captivate audiences through strategic storytelling.

After completing The Setback Cycle, she began working with organizations to help their employees and managers confidently lead through tumultuous times, offering the tools to help their teams navigate their own inevitable setbacks together.

Amy previously wrote a local children’s book about the independent-owned businesses in her own beloved neighborhood of Sunnyside, Queens, where she lives with her husband and daughter.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

This week, Jayzen answers the question he gets at nearly every presentation…”what is your best career advice?” Quite simply, as he tells people all of the time, “find a hole and fill it!”  That is, look out on your career universe and spot the potholes in the road that need to be filled.   What needs exist in your company or industry and how can you meet them?  How can you make the road smoother for yourself, your boss and your colleagues and turn them into success?  Tune in to hear Jayzen’s best advice.

Jayzen is thrilled to welcome Tay & Val to the show. After both having careers in media and production, Tay & Val embarked on a two-and-a-half-year bike tour that took them across three continents and twelve countries simply to ask people one question, “what is your dream?”  Armed with the inspiration to build their dream, they went on to found Modern Mind Labs, a global practice to create and implement wellness-based, EDI-informed, and culture-coherent leadership and team development initiatives. 

So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!

Guest Bio

Tay & Val

Co-Founders, MODERN MIND LABS

Tay & Val are business and life partners who co-founded MODERN MIND LABS: a global practice that supports companies like Amazon, Booking.com, VMLY&R, and many more around the world, to create and implement wellness-based, EDI-informed, and culture-coherent leadership and team development initiatives. 

Known for facilitating powerful and inclusive learning experiences, Tay & Val teach in an accessible and approachable manner - through science and storytelling; and make sure that everything you learn can be applied #IRL (in-real-life). To date, more than 100,000 people across diverse communities have experienced their work. Tay & Val are two-time TEDx speakers and have presented at international conferences such as Out & Equal Summit, Women In Cloud Summit, Seattle Interactive Conference, and more.

As lifelong practitioners with 12,000+ (and counting!) hours in their meditation practice, Tay & Val are seasoned certified teachers with the globally sought-after Search Inside Yourself Global (SIYG) for mindfulness-based emotional intelligence and leadership training. Through their partnership with SIYLI, they’ve facilitated programs for audiences in the Americas, Asia, Middle-East, and Europe. 

Fiercely committed to realizing the fullest potential of people and organizations — especially those in underrepresented and underestimated communities — Tay & Val completed the train-the-trainer program for Neurology of Equity & Inclusion At Work so they can bring the lens of EDI to all the work they do.

Fun Fact: In 2010, Tay and Val set off to travel the world by bicycle to ask as many people as possible one question: “What is your dream?” This project brought them across three continents, twelve countries, and fifty-five cities. In three years, they spoke to diverse communities of all identities; and collected tens and thousands of dreams, hopes and aspirations.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

Tune in to hear Jayzen talk about one of the most important points to remember when developing your brand….What you choose not to do is as important as what you choose to do.  Remember, your brand is about making strategic consciously competent decisions to show up and lead with the brand that you want.  Now is the time to think about those things that you do because they are easy or on autopilot, but in reality, may be pulling you away from the brand that you want to be.

This week, Jayzen is thrilled to welcome Javier Constante to the show.  He is the President of Dow in Brazil and Latin America and as an out senior executive at a global company, Javier stands as an advocate and role model for bringing your full, authentic self to work.  A true inspiration with an amazing career story!

So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!

Guest Bio

Javier Constante

President

Dow Brasil & América Latina

Javier Constante has been President of Dow in Brazil and Latin America since late 2019. In this role, he is responsible for developing and overseeing Dow’s regional strategy and financial performance in the region with the goal of making Dow the most customer-centric, innovative, sustainable and inclusive materials science company in the world. As part of his current role, Constante drives increased focus and action around ESG parameters, including moving to a low-carbon and circular economy, building a more transparent, authentic and safe work environment for employees, and moving toward a more equitable society.

Constante joined Dow in 1989 in Buenos Aires, Argentina as a Sales Representative and moved through various marketing and commercial positions in Latin America and across Europe. In November 2019, he took on his current position as President of Dow in Brazil and Latin America. Constante is Vice President of the Board of the Brazil Chemical Association (ABIQUIM), is a member of the Council of Presidents of Amcham (American Chamber of Commerce) and is part of the global Executive Board of the Out & Equal organization for the fight for the rights of the LGBTQIA+ community in the corporate environment. He previously served as a board member of Equate/TKOC and EMC (Equate Marketing Company) and was Vice President of Plastics Europe.

In 2022, Javier Constante received the Outie Awards trophy for the first time in the category "Global LGBTQ+ Advocate of the Year" for his leadership in initiatives to include LGBTQIA+ people in the labor market. The executive also made it once again to the TOP 100 LGBT+ executives recognized by the 2022 OUTstanding LGBT+ Role Model List, which he is listed for the third consecutive time.

Constante holds a bachelor’s degree in chemical engineering from Universidad de La Plata, Argentina, and an MBA from Instituto Altos Estudio Empresariales - IESE, Argentina. He is married and lives in São Paulo, Brasil.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

 With all of the summer activities in full swing, now is the perfect time to focus on the final step of the Lead With Your Brand system, Promote Yourself.  That’s right, it is all about being your own Chief Marketing Officer and leveraging the power of your network.  Tune in to hear Jayzen’s top tips on how to build genuine connections so that you can harness the power of your network and build a team of people who are amplifying your great work and advocating for your career advancement. 

This week, Jayzen is excited to welcome Brooke Soplesa to the show.  She is the editorial director of NBC Out, the LGBTQ digital destination of NBC News.  In addition to the dedicated NBCOUT.com site, the work of Brooke and her team is woven into the entire NBC News organization with content about and of interest to the LGBTQ community. 

So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!

Guest Bio

Brooke Sopelsa

NBC Out Editorial Director

NBC News

Brooke Sopelsa is the editorial director of NBC Out, the LGBTQ digital destination launched by NBC News in June 2016. Under Brooke’s leadership, nbcout.com seeks to both enlighten and entertain by showcasing enterprise reporting, original videos and other unique content about and of interest to the LGBTQ community.

In addition to assigning and editing LGBTQ breaking news stories, feature articles and video reports, Brooke has also spearheaded a number of franchises and special projects, including the annual #Pride30 list and the digital docu-series “Stonewall 50: The Revolution.” Since 2016, Brooke and NBC Out have been recognized with numerous awards, including a GLAAD Media Award, NLGJA Excellence in Journalism Award, Digital Diversity Network Impact Award and Out & Equal Champion Award.

Prior to her return to the NBC family, Brooke was a producer at the Huffington Post, where she developed and produced live news and lifestyle segments. During her time at HuffPost, she created content ranging from business news segments to celebrity interviews — and was awarded a 2015 RTDNA Kaleidoscope Award for her LGBTQ Coverage.

Before joining HuffPost, Brooke spent six years at NBC — first as a writer/producer for CNBC.com and then as a producer for MSNBC.com, where she earned a GLAAD Media Award nomination for her multimedia report on the contemporary voguing scene.

In addition to digital media, Brooke has worked in both documentary film production and television news. She co-produced, shot and edited the documentary "Queer Streets," a film about LGBTQ homeless youth, which aired on MTV’s LOGO channel from 2008-2011. Brooke started her career in journalism as a production assistant and shortly thereafter an on-air reporter at Time Warner Cable Channel 10 News in Bergen County, N.J.

Brooke holds a B.A. in Economics from Bucknell University, M.A. in Journalism from Columbia University and M.B.A. from New York University's Stern School of Business.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Get all of your LGBTQ news at NBCOUT.com

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

Pride Month is the perfect time to think about your brand, however you identify. Being authentic is about being true to who you are, but being your best authentic self is about presenting the most polished and impactful version of you. Tune in for Jayzen’s three top tips to turn up the volume to bring your BEST authentic self to work.  

1. Know Your Value: Understand and embrace the unique perspectives and strengths you bring to the table. Celebrate your identity and let it inform your work in a way that sets you apart. Your diversity is your superpower 
2. Create Inclusive Spaces: For allies and managers, it’s crucial to foster environments where everyone feels safe and valued. 
3. Network In a Real Way: No one wants to be part of your business card collection or quest to have the most connections on LinkedIn. Build relationships based on mutual respect and shared values.  

This week, Jayzen is thrilled to welcome Beck Bailey to the show. Beck Bailey is the Global Chief Diversity Officer for Accenture, responsible for building a culture of equality in the workplace for over 740,000 people in 49 countries. 

So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!

Guest Bio

Beck Bailey

Managing Director, Global Chief Diversity Officer

Accenture

Beck Bailey is the Global Chief Diversity Officer for Accenture, responsible for building a culture of equality in the workplace for over 740,000 people in 49 countries. Beck leads a global team that is dedicated to ensuring all of Accenture’s people feel they belong and can thrive. His leadership also sets the firm’s Inclusion & Diversity (I&D) strategy and enables stakeholders to embed inclusive practices in all aspects of the organization to deliver 360 Value for our clients and enable business results.

Before joining Accenture, Beck was director of the Workplace Equality Program at the Human Rights Campaign where he advised hundreds of Fortune-ranked firms on the adoption of policies, practices, and benefits critical to LGBTIQ+ inclusion. Beck regularly coached C-Suite and other senior executives on understanding the business imperative for LGBTIQ+ inclusion and in developing their own inclusion strategies to advance equality. A recognized expert in LGBTIQ+ workplace inclusion, Beck has been interviewed by NPR, CNN, BBC, the New York Times and more. Beck remains a trusted advisor for many business leaders and now shares Accenture’s insights and best practices with clients, peers and C-Suite executives. 

A longtime advocate and out transgender man, Beck is passionate about driving belonging for all people at work. He co-chairs the steering committee for the Partnership for Global LGBTIQ+ Equality (PGLE), a coalition of companies and civil society organizations in collaboration with the United Nations and the World Economic Forum committed to leveraging the individual and collective advocacy of its members to accelerate LGBTIQ+ equality and inclusion. Beck currently serves on the Board of Directors for the Human Rights Campaign Foundation and Reaching Out MBA (ROMBA).

Beck received his BS in Management from Virginia Tech and his MBA from UMass Amherst. He lives in Los Angeles with his partner Margaux, two cats, and two yellow labs.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

After speaking at the Streaming Media NYC Summit in NYC, Jayzen shares his advice on navigating the rate of change in your industry and career. Above all else, disruption is now the operating system our ecosystem. Change is not coming, it’s here. next is not around the corner, it’s now.  While we can’t predict the future, we can take control of our careers and our choices with Jayzen’s three-step process:

1. Identify your response to change in the industry and understand what roadblocks are in your way to seize opportunities.   
2. Create an inventory of your talents and passions, and where the intersection can meet marketplace needs - and get paid for it!  Learn tools to adapt current strengths to meet potential career opportunities that may have been previously overlooked.
3. Learn how to leverage the power of your network, ask for help when needed and practical actions you can take to show up “on brand” with industry and career influencers.

Jayzen is excited to welcome Silivia Li to the show. Starting her sales career at age 10 while a child in Hong Kong at her father’s export business, Silvia has gone on to create an incredible sales effectiveness and revenue growth advisory firm.  Rooted in building bridges and using brain-based insights, she and her team at BrainSells empower clients to cultivate habits and skills that propel them to new heights, both personally and professionally.

Guest Bio

Silvia Li

Founder

BrainSells Global

Silvia Li is the founder of BrainSells Global, a B2B sales effectiveness and revenue growth advisory firm based in Chicago. At the core, her personal mission is to elevate the respectability and diversity of the B2B sales profession. Using brain-based insights, she and her team at BrainSells empower clients to cultivate habits and skills that propel them to new heights, both personally and professionally.

With a remarkable career spanning 15 years in corporate sales leadership, Silvia founded BrainSells Global in 2018, which has since impacted over 5,000 business leaders and sales professionals globally across diverse sectors, including professional services, medical devices, financial services, and technology.

As a DE&I advocate, she co-authored “The FACE of Bias” body of work in 2019 with Dr. C.K.Bray of The Adaption Institute, which has since been presented at various organizations across the globe to help time-starved leaders make better decisions and forge more effective collaboration among colleagues.

A native of British Hong Kong, Silvia is a frequent content contributor on leadership and personal development, sales and client success, as well as revenue and business growth. Beyond her professional pursuits, Silvia is a passionate world traveler, prolific home cook, certified Japanese sake professional, dedicated racquet sports player, and aspiring aviator.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

This week, Jayzen shares his ideas on a critical element of your personal brand development, how you make people feel.  That is, when people interact with you and experience your brand, what feeling are they left with and are you beginning intentional about what you want that to be?  It is important to focus on your SuperSized brand words and make sure that they reflect the feeling that you want people to have - and are you delivering on that with every interaction.

Jayzen is excited to welcome Ed Soo Hoo to the show. Ed is a fascinating person who has had many careers over the years, from warehouseman, to a union truck driver and now as CTO for one of the top global technology companies. His secret? As he says, “you have to ask for it, even if you’re not qualified.” Ed is a storyteller and brings volumes of career wisdom that everyone can learn from.

Guest Bio

Ed Soo Hoo

Worldwide CTO - Global Accounts

Lenovo

Ed Soo Hoo is an asymmetrical thinker, crossing the intellectual and practical boundaries of enterprise and technology. Ed is known for stretching-the-box strategic thinking allowing companies expand from “Now, New and Next.” Ed connects the dots of technology and turns that capability into business-altering solutions for any organization. His Tetris-like talent for enabling, leveraging, and enhancing existing operational models and ecosystems is truly transformational.

An Industry Fellow at the Center for Entrepreneurship and Technology at UC Berkeley and executive coach, Ed brings unique insights coming from a diverse, eclectic set of rich experiences through a career that includes blue-collar teamster, global company leader, and eight-time startup exec (seed to IPO to buyout). 

A sought-after executive and keynote speaker on business leadership, Ed presents his theories on entrepreneurial spirit, vision, and drive through a multidisciplinary perspective of the world.

“The way we work has forever changed, so it’s time that the way we lead follows suit. In order to meet the challenges of a post-pandemic world and workforce, we must explore the ways in which we can build, inspire, and lead a team.”

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

This week, Jayzen dives into a crucial aspect of your branding: defining your Tailwind Brand Attributes. That is, those adjectives or descriptors that define the unique feel of your brand. Tune is to learn all about Jayzen’s three step process to start and lead with your three attributes that best reflect your brand.

First: Reflect on your unique throughlines and core values. These are the threads that have woven through your life experiences, shaping who you are today. Think about the moments, activities, or values that have consistently resonated with you. What principles do you hold dear? What drives you? 

Next: Identify your unique strengths and desired perception. What are you naturally good at, and what sets you apart from others? How do you want others to see you? Your brand words should reflect both your strengths and the impression you want to leave.

Finally: Test for resonance. Is it going to stick? Once you've identified potential brand words, bounce them off trusted friends, colleagues, or mentors. Do these words accurately capture who you are? Do they resonate with others?

Jayzen is thrilled to welcome his long time friend and colleague, Jon Dakss to the show.  Jon is a talented technologist and was one of  the the original pioneers in interactive video and inventor of nearly 40 video-related patents. Working in television for years, Jon and his team created the software that would allow you as the viewer to play at home with “Deal or No Deal,” and many other innovative and interactive experiences.  He has now gone on to create Palladium Consulting to help clients through their technology challenges. .

Guest Bio

Jon Dakss 

Founder and CEO, Palladium Consulting

An early Internet and Interactive Video pioneer and inventor of nearly 40 video-related patents, Jon has spent his 20-year career leading product and engineering teams to build innovative and award-winning digital experiences at large scale. Jon runs Palladium Consulting, a Fractional CTO/CPO and Executive Advisory practice, supporting clients ranging from early-stage startups to global media powerhouses with data, product and technology leadership as well as partnerships. Jon was EVP & Chief Digital Officer at EPIX (An MGM Company) where he led the development and launch of EPIX NOW, the highly-rated Direct-to-Consumer SVOD platform, awarded two Webby honors for Best Streaming Service. At NBCUniversal Jon led numerous company wide technology, product and innovation teams in the Office of the CTO, partnering with all NBCU divisions and brands to launch new digital businesses and hundreds of industry-first experiences ranging from Streaming Video, to Mobile Apps and Messaging, to Interactive Synch-to-TV Experiences to Virtual Reality and beyond. Jon lives in Livingston New Jersey with his wife, three children and a crazy dog.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

This week, many of us in North America were treated to one of nature's best shows, a full solar eclipse!  It was truly a reminder of how remarkable and memorable life can be.  It was also a reminder that you have the power to make sure that your brand stands out like a total eclipse in the workplace. Tune in to hear Jayzen’s actionable steps on how to leverage your brand to ensure that the experiences you create for people in your world are unique and memorable, so that you are known as someone that people want to take notice of and use their efforts to help you in your career.   It’s about finding your unique voice and letting it shine through in everything you do.  Additionally, you have to show people, not tell them.  That is, you have to walk the walk and not just talk the talk.  Finally, you’ve got to execute work projects using your brand filter.  What is the secret sauce that only you can bring to each and every project? 

Jayzen is thrilled to welcome Amy DuBois Barnett to the show.  Amy has had an amazing career in publishing and media, taking her first role as editor-in-chief for a major magazine at just thirty years old.  She has been an executive at top media companies including Paramount where she had P&L responsibility for BET’s digital platforms. She was an adjunct professor at Northwestern University’s Kellogg School of Management and a noted author.

Guest Bio

Amy DuBois Barnett

Senior Advisor, Bravo Mondo

Media Executive/Private Equity Investor/Author

An award-winning media executive and author, Amy DuBois Barnett has held senior leadership roles at Time Inc, Hearst and Disney, and has also successfully grown several independently owned media brands. She is currently a Senior Advisor for the newly formed growth capital firm, Bravo Mondo. Barnett joined Bravo Mondo from Outside Interactive, Inc., the world’s leading platform for active and healthy lifestyle content and experiences, where she oversaw the company’s 16 media brands and Outside Studios as their first-ever Chief Content Officer.

Formerly, Barnett was an SVP and General Manager at Paramount where she had P&L responsibility for BET’s digital platforms. In 2021, she grew BET Digital’s following to 62 million, generated 2 billion annual video views, and drove an unprecedented 10x increase in operating income. In her prior years as EVP, Digital of Entertainment Studios and theGrio, Barnett increased monthly video views by 600% and the social footprint by 250%. She was also a senior executive at ESPN where she led the development and launch of ESPN’s critically acclaimed digital brand, The Undefeated. Before ESPN, Barnett was Editor-in-Chief of Ebony where she redesigned and modernized the magazine and website to critical acclaim. Under her leadership, Ebony won a record-breaking 28 awards from the National Association of Black Journalists and was listed as one of the 25 Fastest Growing Magazines in the Country by Ad Age. Prior to Ebony, Barnett was the Deputy Editor-in-Chief of Harper’s Bazaar where she oversaw their digital relaunch. As Chief Editor, Barnett grew Teen People’s print and digital audience to category leadership. As Editor-in-Chief of Honey magazine, she doubled the rate base and earned national recognition for the young brand. Barnett has a B.A. from Brown University and an M.F.A. from Columbia University.

In 2014, she served as an Adjunct Professor at Northwestern University’s Kellogg School of Management. Barnett is also the author of the NAACP Image Award-nominated book, Get Yours: How to Have Everything You Ever Dreamed of and More.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

It’s Women’s History Month!

Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward. So, celebrate women's achievement, raise awareness against bias and take action for equality. And, to all of the women who lead with their brand everyday, we salute you.

This week, Jayzen shares his best lessons on something that's crucial for advancing your career: being bold and putting yourself out there!  It’s about extending myself to others and being open to possibilities that you may not even know are out  there.  Tune in to learn Jayzen’s three actionable steps you can take to be bold and put yourself out there and take advantage of the opportunities that come your way.

Step one: Embrace Your Uniqueness. Your unique blend of skills, experiences, and personality traits is what sets you apart from the crowd. So, instead of trying to fit into a mold and be someone you are not - embrace what makes you different and use it to your advantage.

Step two: Network Like a Pro. Start by reaching out to people in your industry who inspire you or who you admire. Connect with them on LinkedIn, send them a thoughtful message, and ask if they'd be open to grabbing a virtual coffee or hopping on a quick call. 

Step three: Take Calculated Risks. Boldness often requires taking risks, but that doesn't mean you should throw caution to the wind. Instead, take calculated risks that have the potential to pay off big time. 

Jayzen is thrilled to welcome his long time client and amazing marketer, Sydney Seiger, to the show.   Sydney serves as the CMO for Vistra Corp, one of the nation's leading energy companies.  Sydney’s career has taken her from academia as a university professor to the marketing world, now leading the charge across all of the brands in the Vista portfolio.  Her approach of being bold and trusting your gut have helped her build a truly remarkable career.

Guest Bio

Sydney Seiger

Chief Marketing Officer, Vistra Corp.

Dr. Sydney Seiger leads Vistra’s retail brand marketing, consumer experience and brand strategies, new product development, advertising, digital marketing, direct sales and consumer insights.  Her approach to building and maintaining a culture of data-driven decision making drives long growth across consumer and business segments in the most competitive deregulated energy markets in the U.S.

In her current role, Seiger leads a large and diverse team of professionals across fifteen functional areas of marketing to conceive and champion award winning customer acquisition and retention campaigns and multiple first-to-market products and services - all centered on powering more possibilities for the customer

Seiger holds a PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics from Baylor University.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Today, we're diving into the glitzy world of Hollywood and the Oscars to draw parallels between how movie studios market their films and how you can market the most important production of your life – yourself!

Imagine you're a film studio gearing up for the Oscars – the grand stage where the best of the best are celebrated. Your film, in this case, is YOU. Yes, you are the lead actor, the director, and the producer of your own life's blockbuster. Just like the meticulous planning and strategic campaigns that surround a potential Oscar-winning film, your personal brand deserves the same level of attention. 

So, listen in as Jayzen breaks it down using the"Lead with Your Brand" system!

This week, Jayzen welcomes Chase Harmer to the show.  Chase has had an incredible career in FinTech, as a pioneer in virtual credit card technology. He’s built multi-million dollar companies and holds seven patents.  Now, after a life tragedy, he has pivoted his goals and aims to help a billion people through his new Wishes Inc platform that delivers financial support to those in need in a fully transparent manner.

Guest Bio

Chase Harmer 

Founder, Wishes Inc & FinTech Innovator

Chase Harmer spent 25+ years as a payments entrepreneur, he is a pioneer in virtual credit card technology with 7 patents since 2013. Founder of ProfitPay, acquired by PayCertify in 2021 with a valuation > $500M. Chase knows how to build enterprise value and process for scale. Chase uses his experience as a Lecturer and Mentor at the Founders Institute. Now, as the Founder of Wishes, Inc, he and his team have built proprietary technology to revolutionize fundraising. Wishes delivers the resources and financial support needed quicker than any other platform in the market.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy Black History Month! We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators with this incredible collection of shows. Check it out at leadwithyourbrand.com/blackvoices. 

I’m sure you’ve all thought about how to “climb the ladder” in your career. The reality is that thinking about the career in a linear fashion, like a ladder, is really not reflective of how most companies work in today’s world. The speed of business and advancements in technology now allow us to experience our careers much more like climbing a jungle gym from our childhood playground. You can go up the ladder, move sideways, go diagonally…or even jump off and start over. Your career is made up of the collection of opportunities, choices and tradeoffs.  

Jayzen has coached and trained over 10,000 professionals in his career. Tune in this week for his best advice on how to maximize every opportunity that comes your way so that the choices and tradeoffs you make will help you achieve your next career breakthrough.

Jayzen is excited to welcome his friend, Dr. Timbrala Marshall to the show. Dr. Marshall has had an esteemed career as a veterinarian and also served as VCA’s first Director of Equity, Inclusion and Diversity.

Guest Bio

Dr. Timbrala Marshall

Medical Operations Lead, Urgent Care Hospital Group

VCA Animal Hospital

Dr. Timbrala Marshall is VCA Animal Hospital’s Medical Operations Lead for the Urgent Care Hospital group. Dr. Marshall has been with VCA since 2014 and began her career as an Associate veterinarian before becoming Medical Director in a primary care practice just outside of Atlanta, GA. Dr. Marshall practiced as a companion animal primary care veterinarian for over a decade and served as VCA’s first Director of Equity, Inclusion and Diversity for two years, before stepping into this role in 2023.

Currently, Dr. Marshall is responsible for overseeing the medical quality of care and standards of Urgent care hospitals and is supporting the medical implementation of our new, innovative urgent care model.

Dr. Marshall attended Tuskegee University for her undergraduate studies and graduated with a Bachelor’s degree in Animal and Poultry Sciences. Following graduation, she went to Michigan State University, College of Veterinary Medicine, where she earned her Doctor of Veterinary Medicine degree. Dr. Marshall currently lives in Atlanta, GA. She and her spouse have three lovely daughters and two Great Danes.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy Black History Month and Lunar New Year!  Be sure to check out the special Lead With Your Brand collections, including leadwithyourbrand.com/blackvoices and leadwithyourbrand.com/aapi as part of your celebration!

Are you ready for a big slice of PIE in your career?!?  Tune in Jayzen’s lesson rooted in Harvey Coleman’s P.I.E. model that shares his “secret sauce” of how to advance your career. Mr. Coleman was a Black executive in the early 1980’s who often found himself as “the only” in his career and went on to author the book “Empowering Yourself, The Organizational Game Revealed.”  It starts with your PERFORMANCE, which is your ticket to play.  Then to your IMAGE, the message you send with your brand before you even speak, and finally EXPOSURE.  That is, if you put the work into developing your brand, but no one knows about it and all of the value you bring, then how you’re missing both internal and external opportunities. A model that Jayzen teaches around the world and can be easily applied to your own career.

This week, Jayzen is thrilled to welcome Cassie Petrey to the show.  She is the co-founder and CEO of Crowd Surf, a leading marketing and music management firm working with some of the world's most recognizable entertainers and brands including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and many more. Crowd Surf brand clients include tech giants Apple and Google, and labels such as Universal Music Group, Disney Music Group, Sony, Warner, BMG and Hollywood Records. 

Guest Bio

Cassie Petrey

CEO & Co-Founder, Crowd Surf

Cassie Petrey built the company behind the world’s most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Today, Crowd Surf has evolved into a 50-person team with a presence in Nashville, L.A. and New York, and a revolving roster of accounts featuring some of the most successful artists, comedians and companies in the industry including tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Crowd Surf boasts a collective social footprint of approximately one billion followers. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Welcome to the final week of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more.

Step Five : Promote Yourself

You have heard the old saying, “if a tree falls in a forest and no one is around to hear it, does it really make a sound?” The same thing is true about your brand. You can do all of the work to put it down on paper and be thoughtful about your actions and your choices. But, if no one is hearing about it, nobody knows about you.

There are three ways to really think about this. One is your advertisement. This is what you say about yourself. You control this message. What is your elevator pitch? How do you show up on brand and what do you say in a meeting or on a conference call.

Second, is all about your influencers – your SuperFans.  Who are the people that are your brand ambassadors? These SuperFans love you and talk about you when you’re not in the room. What have you done lately to make sure that you are top of their mind?

The final element is word-of-mouth. There is no easy solution to this. You must show up on-brand with your actions and behaviors every single day. This is what people say about you when you’re not in the room. This should be an amazing tailwind that helps your brand move further and faster in the right direction. Without self-management, it could wind up being a headwind that is causing drag on your brand.

This week, Jayzen is excited to welcome Laura Hertz to the show.  She is the co-founder and CEO of Gifts for Good: an innovative startup whose mission is to disrupt the world of business gifting. Gifts for Good’s digital platform is the only resource in the $100 billion corporate gifting industry that curates premium and purposeful gifts that give back.

Guest Bio

Lura Hertz

Co-Founder & Chief Executive Officer

Gifts for Good

Millennial entrepreneur, Laura Hertz, is the co-founder and CEO of Gifts for Good: an innovative, millennial-driven, and socially conscious startup whose mission is to disrupt the world of business gifting. As an agent of change for both large corporations and smaller companies alike, Gifts for Good’s digital platform is the only resource in the $100 billion corporate gifting industry that curates premium and purposeful gifts that give back.

Prior to co-founding Gifts for Good, Laura served as the Creative Director of Cultural Outreach where she helped mortgage and real estate professionals better reach and serve the next generation of  homebuyers through cutting-edge training, marketing, and diversity recruitment solutions. She also served as an Audit Senior Associate at Deloitte, where she helped to mitigate potential risks within client accounting, internal control and operating procedures for leading financial institutions.

Laura studied Business Administration at UC Berkeley's Haas School of Business and later earned her Master’s in Social Entrepreneurship at the University of Southern California Marshall School of Business. She is a frequent speaker on social enterprise, cause marketing, and the role of innovation and corporate social responsibility in philanthropy.

Her work has been featured in Inc., U.S. News & World Report, CNBC, and the TODAY Show. In2020, Laura was named a Forbes Magazine ‘30 Under 30’ in the Social Entrepreneur category.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Learn more about Gifts for Good at giftsforgood.com

Welcome to Week 4 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more.

Step Four: Keep Up Your Image

Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Imagine that you are on a reality show. We have had a film crew follow you all last week. We are playing the tape back and watching. What are the things that we would see do? What would we hear you say and how would you say it? What are the things you do that we would label as your brand attributes? Ultimately, leading with your brand is about observable actions and behaviors that you must demonstrate every day. Document a list of these behaviors and start emulating them in a consciously, competent way.

Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create your signature projects. No matter how boring a project or task you’ve been given, you can do it in a way that brings your brand attributes to life and really promotes you.

Jayzen is thrilled to welcome Andrew Howlett, the CEO of Struck, to the show. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader, dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel.

Guest Bio

Andrew Howlett

CEO

Struck

Andrew Howlett, CEO of Struck, is a visionary leader with a passion for transforming brands across diverse industries, including destination marketing, outdoor recreation, and biotech. Andrew revels in big-picture thinking. He constantly strategizes, thinking and working a few steps ahead to anticipate our industry’s direction, our clients’ needs, and all the ways we can become a better Struck. Andrew spent his early career in finance and tech, before finding his biggest professional passion in agency work. He founded a successful agency here in Utah and a software development company in Nicaragua before landing at the helm of Struck, where his kaleidoscopic skillset steers us to greater heights.

With a hard working yet easy going manner, Andrew guides our agency’s strategic arc and hones our ability to knock client success metrics out of the park. He takes an active role in multiple professional organizations. He serves as board chair for SoDA (the Society of Digital Agencies) and is a member of the Forbes Agency Council as well as YPO, a global community of c-suite leaders. A history major at heart, Andrew finds travel fascinating. Scuba diving trips rank among his favorites, although he finds equal satisfaction in tending the tomato and zucchini plants in his home garden.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

On to Week 3 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process.

Step Three: Refine Who You Want To Be

Now it’s time to turn up the volume to be the best you you can be. Take those 5 to 8 brand attributes that you came up with in the last step. Go through the McDonald’s drive-through and SUPERSIZE your words and define those attributes as your SUPERPOWERS. Take those words and switch them from being commodity descriptors that everyone uses and make them uniquely you.

Don’t just say, “I’m a good presenter.” Say, “I’m a showman!” It’s not, “hey I’m well networked and have great relationships with people.” it’s, “I’m a super connector!” Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends? These super-charged ownable words now become your word bank for Linkedin, annual reviews, job applications, how you talk about yourself and how you present your ideas.

Jayzen is excited to welcome Mauricio Simbeck to the show. Mauricio is the CEO of Milagros de Mexico, a retail chain that provides health and wellness products to the Latino Community and Milagros Medical, a retail medical concept owned by MdM offering family practice and urgent care services.

Guest Bio

Mauricio Simbeck

CEO

Milagros de Mexico & Milagros Medical.

Mauricio is the co-founder and CEO of Milagros de Mexico (MdM), a retail chain that provides health and wellness products to the Latino Community. MdM currently has six stores in the San Francisco Bay Area, four of which have in-store clinics operated by Milagros Medical, a retail medical concept owned by MdM offering family practice and urgent care services.

MdM was selected to participate in Goldman Sachs’ 10,000 Small Businesses program, a highly selective initiative to support high-growth companies in the United States. MdM was also one of 12 small companies in the country (out of 35,000 applicants) selected by Chase Bank to receive a 2014 Mission Main Street grant, a $250,000 grant awarded to support MDM’s mission of providing health and wellness to the Latino community. Before co-founding Milagros de Mexico, Mauricio was the CEO of Farmacia Remedios, a bilingual pharmacy chain based in San Francisco serving Hispanic consumers.

Mauricio’s experience in the retail industry also includes a six-year tenure at H.E. Butt Grocery Company (H.E.B.), a multi-billion dollar, privately held supermarket chain with more than 400 stores in Texas and northern Mexico. Mauricio started with H.E.B. as a Management Associate and went on to hold executive positions in store operations, procurement and supply chain in both their U.S. and Mexican divisions. Before moving to the United States, Mauricio was CEO of Grupo Karatt, an import and retail company with 15 resort wear boutiques throughout Mexico.

Mauricio holds a law degree from the Universidad Nacional Autónoma de México (UNAM) in Mexico City, as well as an MBA from Harvard Business School. He served on the board of the San Francisco Bay Area Chapter of Young President’s Organization and is a current member. Mauricio was recognized by the mayor’s office of San Mateo County and the Hispanic Chamber of Commerce for his work as a community leader serving the Hispanic population.

Mauricio was born and raised in Mexico City and currently lives in Portola Valley, CA with his wife.

Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

It’s time to Lead With Your Brand…New Year!

Welcome to Week 2 of the #LeadWithYourBrandChallenge! Every Tuesday in January, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process at jayzenpatria.com/newyear.

What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love. Ask yourself, in your career, are you coffee or are you Starbucks?

Step Two: Know What You Stand For Today

Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are not Oprah, and you’re never going to be her! Who you are is you. What you can be is THE BEST you! Start by thinking authentically what your brand authentically is today. What are those words and adjectives that people have used to describe you, sometimes even since you were a little kid? What do people love about you? Find 5 to 8 words that resonate with you. Maybe you are analytical, organized, and innovative. These become your brand attributes that you lead with all the time and are truly authentically you.

To jump start 2024, Jayzen is thrilled to welcome Mark Bertolini to the show in a special two part interview.  Mark is one of the most revered CEOs in the country and is known for Aetna’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.

Guest Bio

Mark T. Bertolini

Chief Executive Officer

Oscar Health

Mark T. Bertolini is the Chief Executive Officer of Oscar Health, the first health insurance company built around a full stack technology platform and a relentless focus on serving its members. Oscar’s member-first philosophy and innovative approach to care has earned them the trust of over one million members, across Individual & Family, Small Group and Medicare Advantage plans, and +Oscar, their full stack technology platform offered to others within the provider and payor space.

Prior to joining Oscar, Mark served as the Co-Chief Executive Officer of Bridgewater Associates, the world’s largest and most successful hedge fund. Based in Westport, Connecticut, Bridgewater manages approximately $150 billion in assets for sophisticated institutional investors across the globe, including public and corporate pension funds, university endowments, charitable foundations, supranational agencies, foreign governments, and central banks. Mark currently serves on Bridgewater’s Operating Board of Directors.

Mark is also a national health care thought leader, and the former Chairman and CEO of Aetna Inc. At Aetna, Mark assumed the role of CEO in November 2010, and of Chairman in April 2011. In November 2018, he stepped down as Chairman and CEO and served as a Director of CVS Health Corporation upon completion of CVS Health’s acquisition of Aetna, valued at $69 billion. Throughout Mark’s tenure at Aetna, he led the company’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.

Before joining Aetna, Mark held executive positions at Cigna, NYLCare Health Plans, and SelectCare, Inc., where he was President and Chief Executive Officer. He serves as a director of Verizon Communications Inc, Massachusetts Mutual Life Insurance Company, Thrive Global, and the FIDELCO Guide Dog Foundation.

 Links 

To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

It’s time to Lead With Your Brand…New Year!

As we start 2024, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process.

What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love. Ask yourself, in your career, are you coffee or are you Starbucks?

This week’s episode provides an introduction to the system and Step One: Define Your Audience. Remember, when you try to be something to everyone, you are really nothing to no one. That’s right, you don’t need to be everyone’s cup of tea! You have got to find your target audience. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of people that you can define as your tribe that your brand can super serve.

To jump start 2024, Jayzen is thrilled to welcome Mark Bertolini to the show in a special two part interview. Mark is one of the most revered CEOs in the country and is known for Aetna’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.

Guest Bio

Mark T. Bertolini

Chief Executive Officer

Oscar Health

Mark T. Bertolini is the Chief Executive Officer of Oscar Health, the first health insurance company built around a full stack technology platform and a relentless focus on serving its members. Oscar’s member-first philosophy and innovative approach to care has earned them the trust of over one million members, across Individual & Family, Small Group and Medicare Advantage plans, and +Oscar, their full stack technology platform offered to others within the provider and payor space.

 Prior to joining Oscar, Mark served as the Co-Chief Executive Officer of Bridgewater Associates, the world’s largest and most successful hedge fund. Based in Westport, Connecticut, Bridgewater manages approximately $150 billion in assets for sophisticated institutional investors across the globe, including public and corporate pension funds, university endowments, charitable foundations, supranational agencies, foreign governments, and central banks. Mark currently serves on Bridgewater’s Operating Board of Directors.

Mark is also a national health care thought leader, and the former Chairman and CEO of Aetna Inc. At Aetna, Mark assumed the role of CEO in November 2010, and of Chairman in April 2011. In November 2018, he stepped down as Chairman and CEO and served as a Director of CVS Health Corporation upon completion of CVS Health’s acquisition of Aetna, valued at $69 billion. Throughout Mark’s tenure at Aetna, he led the company’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.

Before joining Aetna, Mark held executive positions at Cigna, NYLCare Health Plans, and SelectCare, Inc., where he was President and Chief Executive Officer. He serves as a director of Verizon Communications Inc, Massachusetts Mutual Life Insurance Company, Thrive Global, and the FIDELCO Guide Dog Foundation.

Links 

To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com

As we close out 2023, we are taking a moment to reflect on Season Four of the Lead With Your Brand! Podcast. Jayzen shares his year-end thoughts on the importance of setting intentions for the new year both in your personal and professional life.  Make 2024 your year for action!

Plus, we’ve pulled together some of the best career advice from the last season to help each of you move towards your next career breakthrough in 2024. Our guests include:

Chris Mossiah -  Executive Director Consumer & Community Banking, JP Morgan 

Vibol Hou - EVP & Chief Technology Officer, Paramount Streaming  

Malaina Matheus  -  President, Hudson Valley Lighting Group

Delia Garced  - SVP Marketing Health & Wellness, Synchrony

Traci Saulsbery -  Communication Executive, Leadership Coach & Author 

Dr Karent Sierra - Celebrity Dentist, CEO & Founder, Sierra Dentistry & Med Spa

Mirian Arias - Head of Corporate Communications, Harlem Globetrotters 

Jen Brown - SVP Programming & Content Strategy Global Digital News & Streaming, BBC Studios 

Scott Jeffery Miller - Best Selling Author and host of “On Leadership” Podcast 

Lita Richardson - Executive Vice President Content & Brand Strategy, Paramount Global 

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com