S5E9 : Be Bold. Be Successful. : Sydney Seiger : Chief Marketing Officer, Vistra Corp.

54m | Mar 26, 2024

It’s Women’s History Month!

Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond. In addition, be sure to check out to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward. So, celebrate women's achievement, raise awareness against bias and take action for equality. And, to all of the women who lead with their brand everyday, we salute you.

This week, Jayzen shares his best lessons on something that's crucial for advancing your career: being bold and putting yourself out there!  It’s about extending myself to others and being open to possibilities that you may not even know are out  there.  Tune in to learn Jayzen’s three actionable steps you can take to be bold and put yourself out there and take advantage of the opportunities that come your way.

Step one: Embrace Your Uniqueness. Your unique blend of skills, experiences, and personality traits is what sets you apart from the crowd. So, instead of trying to fit into a mold and be someone you are not - embrace what makes you different and use it to your advantage.

Step two: Network Like a Pro. Start by reaching out to people in your industry who inspire you or who you admire. Connect with them on LinkedIn, send them a thoughtful message, and ask if they'd be open to grabbing a virtual coffee or hopping on a quick call. 

Step three: Take Calculated Risks. Boldness often requires taking risks, but that doesn't mean you should throw caution to the wind. Instead, take calculated risks that have the potential to pay off big time. 

Jayzen is thrilled to welcome his long time client and amazing marketer, Sydney Seiger, to the show.   Sydney serves as the CMO for Vistra Corp, one of the nation's leading energy companies.  Sydney’s career has taken her from academia as a university professor to the marketing world, now leading the charge across all of the brands in the Vista portfolio.  Her approach of being bold and trusting your gut have helped her build a truly remarkable career.

Guest Bio

Sydney Seiger

Chief Marketing Officer, Vistra Corp.

Dr. Sydney Seiger leads Vistra’s retail brand marketing, consumer experience and brand strategies, new product development, advertising, digital marketing, direct sales and consumer insights.  Her approach to building and maintaining a culture of data-driven decision making drives long growth across consumer and business segments in the most competitive deregulated energy markets in the U.S.

In her current role, Seiger leads a large and diverse team of professionals across fifteen functional areas of marketing to conceive and champion award winning customer acquisition and retention campaigns and multiple first-to-market products and services - all centered on powering more possibilities for the customer

Seiger holds a PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics from Baylor University.


To book Jayzen for a speaking engagement or workshop visit

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