Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more.  Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career breakthrough.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/25/15/1ab9909e-2fad-4627-bc33-c10fa04850fe_leadwithyourbrand_s5_ep11_jondakks_v1.mp3

This week, Jayzen dives into a crucial aspect of your branding: defining your Tailwind Brand Attributes. That is, those adjectives or descriptors that define the unique feel of your brand. Tune is to learn all about Jayzen’s three step process to start and lead with your three attributes that best reflect your brand.First: Reflect on your unique throughlines and core values. These are the threads that have woven through your life experiences, shaping who you are today. Think about the moments, activities, or values that have consistently resonated with you. What principles do you hold dear? What drives you? Next: Identify your unique strengths and desired perception. What are you naturally good at, and what sets you apart from others? How do you want others to see you? Your brand words should reflect both your strengths and the impression you want to leave.Finally: Test for resonance. Is it going to stick? Once you&#39;ve identified potential brand words, bounce them off trusted friends, colleagues, or mentors. Do these words accurately capture who you are? Do they resonate with others?Jayzen is thrilled to welcome his long time friend and colleague, Jon Dakss to the show.  Jon is a talented technologist and was one of  the the original pioneers in interactive video and inventor of nearly 40 video-related patents. Working in television for years, Jon and his team created the software that would allow you as the viewer to play at home with “Deal or No Deal,” and many other innovative and interactive experiences.  He has now gone on to create Palladium Consulting to help clients through their technology challenges. .Guest BioJon Dakss Founder and CEO, Palladium ConsultingAn early Internet and Interactive Video pioneer and inventor of nearly 40 video-related patents, Jon has spent his 20-year career leading product and engineering teams to build innovative and award-winning digital experiences at large scale. Jon runs Palladium Consulting, a Fractional CTO/CPO and Executive Advisory practice, supporting clients ranging from early-stage startups to global media powerhouses with data, product and technology leadership as well as partnerships. Jon was EVP &amp;amp; Chief Digital Officer at EPIX (An MGM Company) where he led the development and launch of EPIX NOW, the highly-rated Direct-to-Consumer SVOD platform, awarded two Webby honors for Best Streaming Service. At NBCUniversal Jon led numerous company wide technology, product and innovation teams in the Office of the CTO, partnering with all NBCU divisions and brands to launch new digital businesses and hundreds of industry-first experiences ranging from Streaming Video, to Mobile Apps and Messaging, to Interactive Synch-to-TV Experiences to Virtual Reality and beyond. Jon lives in Livingston New Jersey with his wife, three children and a crazy dog. Links To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

S5E11 : Interactivity Leads The Way : Jon Dakss : Founder and CEO, Palladium Consulting

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/4/9/2/3e4b2339-8a12-4b13-be62-35f43424bd1d_leadwithyourbrand_s5_bestofamyduboisbarnett_v1.mp3

This week, many of us in North America were treated to one of nature&#39;s best shows, a full solar eclipse!  It was truly a reminder of how remarkable and memorable life can be.  It was also a reminder that you have the power to make sure that your brand stands out like a total eclipse in the workplace. Tune in to hear Jayzen’s actionable steps on how to leverage your brand to ensure that the experiences you create for people in your world are unique and memorable, so that you are known as someone that people want to take notice of and use their efforts to help you in your career.   It’s about finding your unique voice and letting it shine through in everything you do.  Additionally, you have to show people, not tell them.  That is, you have to walk the walk and not just talk the talk.  Finally, you’ve got to execute work projects using your brand filter.  What is the secret sauce that only you can bring to each and every project? Jayzen is thrilled to welcome Amy DuBois Barnett to the show.  Amy has had an amazing career in publishing and media, taking her first role as editor-in-chief for a major magazine at just thirty years old.  She has been an executive at top media companies including Paramount where she had P&amp;L responsibility for BET’s digital platforms. She was an adjunct professor at Northwestern University’s Kellogg School of Management and a noted author.Guest BioAmy DuBois BarnettSenior Advisor, Bravo MondoMedia Executive/Private Equity Investor/AuthorAn award-winning media executive and author, Amy DuBois Barnett has held senior leadership roles at Time Inc, Hearst and Disney, and has also successfully grown several independently owned media brands. She is currently a Senior Advisor for the newly formed growth capital firm, Bravo Mondo. Barnett joined Bravo Mondo from Outside Interactive, Inc., the world’s leading platform for active and healthy lifestyle content and experiences, where she oversaw the company’s 16 media brands and Outside Studios as their first-ever Chief Content Officer.Formerly, Barnett was an SVP and General Manager at Paramount where she had P&amp;L responsibility for BET’s digital platforms. In 2021, she grew BET Digital’s following to 62 million, generated 2 billion annual video views, and drove an unprecedented 10x increase in operating income. In her prior years as EVP, Digital of Entertainment Studios and theGrio, Barnett increased monthly video views by 600% and the social footprint by 250%. She was also a senior executive at ESPN where she led the development and launch of ESPN’s critically acclaimed digital brand, The Undefeated. Before ESPN, Barnett was Editor-in-Chief of Ebony where she redesigned and modernized the magazine and website to critical acclaim. Under her leadership, Ebony won a record-breaking 28 awards from the National Association of Black Journalists and was listed as one of the 25 Fastest Growing Magazines in the Country by Ad Age. Prior to Ebony, Barnett was the Deputy Editor-in-Chief of Harper’s Bazaar where she oversaw their digital relaunch. As Chief Editor, Barnett grew Teen People’s print and digital audience to category leadership. As Editor-in-Chief of Honey magazine, she doubled the rate base and earned national recognition for the young brand. Barnett has a B.A. from Brown University and an M.F.A. from Columbia University.In 2014, she served as an Adjunct Professor at Northwestern University’s Kellogg School of Management. Barnett is also the author of the NAACP Image Award-nominated book, Get Yours: How to Have Everything You Ever Dreamed of and More. Links To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

S5E10 : Fan Favorite : Seize The Opportunity And Build Your Career : Amy Dubois Barnett : Senior Advisor,  Bravo Mondo

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/26/13/3c2d4711-bdbe-48ca-8940-83e06b8ee3c4_leadwithyourbrand_s5_ep9_sydneyseiger_v2.mp3

It’s Women’s History Month!Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward. So, celebrate women&#39;s achievement, raise awareness against bias and take action for equality. And, to all of the women who lead with their brand everyday, we salute you.This week, Jayzen shares his best lessons on something that&#39;s crucial for advancing your career: being bold and putting yourself out there!  It’s about extending myself to others and being open to possibilities that you may not even know are out  there.  Tune in to learn Jayzen’s three actionable steps you can take to be bold and put yourself out there and take advantage of the opportunities that come your way.Step one: Embrace Your Uniqueness. Your unique blend of skills, experiences, and personality traits is what sets you apart from the crowd. So, instead of trying to fit into a mold and be someone you are not - embrace what makes you different and use it to your advantage.Step two: Network Like a Pro. Start by reaching out to people in your industry who inspire you or who you admire. Connect with them on LinkedIn, send them a thoughtful message, and ask if they&#39;d be open to grabbing a virtual coffee or hopping on a quick call. Step three: Take Calculated Risks. Boldness often requires taking risks, but that doesn&#39;t mean you should throw caution to the wind. Instead, take calculated risks that have the potential to pay off big time. Jayzen is thrilled to welcome his long time client and amazing marketer, Sydney Seiger, to the show.   Sydney serves as the CMO for Vistra Corp, one of the nation&#39;s leading energy companies.  Sydney’s career has taken her from academia as a university professor to the marketing world, now leading the charge across all of the brands in the Vista portfolio.  Her approach of being bold and trusting your gut have helped her build a truly remarkable career.Guest BioSydney SeigerChief Marketing Officer, Vistra Corp.Dr. Sydney Seiger leads Vistra’s retail brand marketing, consumer experience and brand strategies, new product development, advertising, digital marketing, direct sales and consumer insights.  Her approach to building and maintaining a culture of data-driven decision making drives long growth across consumer and business segments in the most competitive deregulated energy markets in the U.S.In her current role, Seiger leads a large and diverse team of professionals across fifteen functional areas of marketing to conceive and champion award winning customer acquisition and retention campaigns and multiple first-to-market products and services - all centered on powering more possibilities for the customerSeiger holds a PhD in Applied Social Psychology with an emphasis in quantitative research and advanced analytics from Baylor University.Links To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

S5E9 : Be Bold. Be Successful. : Sydney Seiger : Chief Marketing Officer, Vistra Corp.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/3/12/2/f6df4f00-69ff-4ad3-8f0f-afbb1a9d3ce6_leadwithyourbrand_s5_ep8_chaseharmer_v1.mp3

Today, we&#39;re diving into the glitzy world of Hollywood and the Oscars to draw parallels between how movie studios market their films and how you can market the most important production of your life – yourself!Imagine you&#39;re a film studio gearing up for the Oscars – the grand stage where the best of the best are celebrated. Your film, in this case, is YOU. Yes, you are the lead actor, the director, and the producer of your own life&#39;s blockbuster. Just like the meticulous planning and strategic campaigns that surround a potential Oscar-winning film, your personal brand deserves the same level of attention. So, listen in as Jayzen breaks it down using the&#34;Lead with Your Brand&#34; system!This week, Jayzen welcomes Chase Harmer to the show.  Chase has had an incredible career in FinTech, as a pioneer in virtual credit card technology. He’s built multi-million dollar companies and holds seven patents.  Now, after a life tragedy, he has pivoted his goals and aims to help a billion people through his new Wishes Inc platform that delivers financial support to those in need in a fully transparent manner.Guest BioChase Harmer Founder, <a href="https://www.wishes.inc/" rel="nofollow">Wishes Inc</a> &amp; FinTech InnovatorChase Harmer spent 25+ years as a payments entrepreneur, he is a pioneer in virtual credit card technology with 7 patents since 2013. Founder of ProfitPay, acquired by PayCertify in 2021 with a valuation &gt; $500M. Chase knows how to build enterprise value and process for scale. Chase uses his experience as a Lecturer and Mentor at the Founders Institute. Now, as the Founder of Wishes, Inc, he and his team have built proprietary technology to revolutionize fundraising. Wishes delivers the resources and financial support needed quicker than any other platform in the market.Links To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

S5E8 : The Path to a Billion People : Chase Harmer : Founder, Wishes Inc & FinTech Innovator

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/2/27/0/c7ed5936-3446-40fb-88da-eee5db71cff7_eadwithyourbrand_s5_ep7_dr.timbralamarshall_v1.mp3

Happy Black History Month! We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators with this incredible collection of shows. Check it out at leadwithyourbrand.com/blackvoices. I’m sure you’ve all thought about how to “climb the ladder” in your career. The reality is that thinking about the career in a linear fashion, like a ladder, is really not reflective of how most companies work in today’s world. The speed of business and advancements in technology now allow us to experience our careers much more like climbing a jungle gym from our childhood playground. You can go up the ladder, move sideways, go diagonally…or even jump off and start over. Your career is made up of the collection of opportunities, choices and tradeoffs.  Jayzen has coached and trained over 10,000 professionals in his career. Tune in this week for his best advice on how to maximize every opportunity that comes your way so that the choices and tradeoffs you make will help you achieve your next career breakthrough.Jayzen is excited to welcome his friend, Dr. Timbrala Marshall to the show. Dr. Marshall has had an esteemed career as a veterinarian and also served as VCA’s first Director of Equity, Inclusion and Diversity.Guest BioDr. Timbrala MarshallMedical Operations Lead, Urgent Care Hospital GroupVCA Animal HospitalDr. Timbrala Marshall is VCA Animal Hospital’s Medical Operations Lead for the Urgent Care Hospital group. Dr. Marshall has been with VCA since 2014 and began her career as an Associate veterinarian before becoming Medical Director in a primary care practice just outside of Atlanta, GA. Dr. Marshall practiced as a companion animal primary care veterinarian for over a decade and served as VCA’s first Director of Equity, Inclusion and Diversity for two years, before stepping into this role in 2023. Currently, Dr. Marshall is responsible for overseeing the medical quality of care and standards of Urgent care hospitals and is supporting the medical implementation of our new, innovative urgent care model.Dr. Marshall attended Tuskegee University for her undergraduate studies and graduated with a Bachelor’s degree in Animal and Poultry Sciences. Following graduation, she went to Michigan State University, College of Veterinary Medicine, where she earned her Doctor of Veterinary Medicine degree. Dr. Marshall currently lives in Atlanta, GA. She and her spouse have three lovely daughters and two Great Danes.Links To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

S5E7 : Your Pathway To Success : Dr. Timbrala Marshall : Medical Operations Lead, Urgent Care Hospital Group, VCA Animal Hospital

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/2/13/0/f0d57a17-4ac0-4888-ae4a-d7309993ec15_leadwithyourbrand_s4_ep6_cassiepetrey_v1.mp3

Happy Black History Month and Lunar New Year!  Be sure to check out the special Lead With Your Brand collections, including leadwithyourbrand.com/blackvoices and leadwithyourbrand.com/aapi as part of your celebration!Are you ready for a big slice of PIE in your career?!?  Tune in Jayzen’s lesson rooted in Harvey Coleman’s P.I.E. model that shares his “secret sauce” of how to advance your career. Mr. Coleman was a Black executive in the early 1980’s who often found himself as “the only” in his career and went on to author the book <a href="https://www.amazon.com/Empowering-Yourself-Organizational-Game-Revealed/dp/1449080340" rel="nofollow">“Empowering Yourself, The Organizational Game Revealed</a>.”  It starts with your PERFORMANCE, which is your ticket to play.  Then to your IMAGE, the message you send with your brand before you even speak, and finally EXPOSURE.  That is, if you put the work into developing your brand, but no one knows about it and all of the value you bring, then how you’re missing both internal and external opportunities. A model that Jayzen teaches around the world and can be easily applied to your own career.This week, Jayzen is thrilled to welcome Cassie Petrey to the show.  She is the co-founder and CEO of Crowd Surf, a leading marketing and music management firm working with some of the world&#39;s most recognizable entertainers and brands including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and many more. Crowd Surf brand clients include tech giants Apple and Google, and labels such as Universal Music Group, Disney Music Group, Sony, Warner, BMG and Hollywood Records. Guest BioCassie PetreyCEO &amp; Co-Founder, Crowd SurfCassie Petrey built the company behind the world’s most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Today, Crowd Surf has evolved into a 50-person team with a presence in Nashville, L.A. and New York, and a revolving roster of accounts featuring some of the most successful artists, comedians and companies in the industry including tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Crowd Surf boasts a collective social footprint of approximately one billion followers. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.Links To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Season 5, Episode 6 : Be Your Own Fan : Cassie Petrey : CEO & Co-Founder, Crowd Surf

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/1/30/0/621febb7-df04-4ed0-ab1c-3cf8be76c3af_leadwithyourbrand_s5_ep5_laurahertz_v1.mp3

Welcome to the final week of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast &amp; learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more.Step Five : Promote YourselfYou have heard the old saying, “if a tree falls in a forest and no one is around to hear it, does it really make a sound?” The same thing is true about your brand. You can do all of the work to put it down on paper and be thoughtful about your actions and your choices. But, if no one is hearing about it, nobody knows about you.There are three ways to really think about this. One is your advertisement. This is what you say about yourself. You control this message. What is your elevator pitch? How do you show up on brand and what do you say in a meeting or on a conference call.Second, is all about your influencers – your SuperFans.  Who are the people that are your brand ambassadors? These SuperFans love you and talk about you when you’re not in the room. What have you done lately to make sure that you are top of their mind?The final element is word-of-mouth. There is no easy solution to this. You must show up on-brand with your actions and behaviors every single day. This is what people say about you when you’re not in the room. This should be an amazing tailwind that helps your brand move further and faster in the right direction. Without self-management, it could wind up being a headwind that is causing drag on your brand.This week, Jayzen is excited to welcome Laura Hertz to the show.  She is the co-founder and CEO of Gifts for Good: an innovative startup whose mission is to disrupt the world of business gifting. Gifts for Good’s digital platform is the only resource in the $100 billion corporate gifting industry that curates premium and purposeful gifts that give back.Guest BioLura HertzCo-Founder &amp; Chief Executive OfficerGifts for GoodMillennial entrepreneur, Laura Hertz, is the co-founder and CEO of Gifts for Good: an innovative, millennial-driven, and socially conscious startup whose mission is to disrupt the world of business gifting. As an agent of change for both large corporations and smaller companies alike, Gifts for Good’s digital platform is the only resource in the $100 billion corporate gifting industry that curates premium and purposeful gifts that give back.Prior to co-founding Gifts for Good, Laura served as the Creative Director of Cultural Outreach where she helped mortgage and real estate professionals better reach and serve the next generation of  homebuyers through cutting-edge training, marketing, and diversity recruitment solutions. She also served as an Audit Senior Associate at Deloitte, where she helped to mitigate potential risks within client accounting, internal control and operating procedures for leading financial institutions.Laura studied Business Administration at UC Berkeley&#39;s Haas School of Business and later earned her Master’s in Social Entrepreneurship at the University of Southern California Marshall School of Business. She is a frequent speaker on social enterprise, cause marketing, and the role of innovation and corporate social responsibility in philanthropy. Her work has been featured in Inc., U.S. News &amp; World Report, CNBC, and the TODAY Show. In2020, Laura was named a Forbes Magazine ‘30 Under 30’ in the Social Entrepreneur category.Links To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.comLearn more about Gifts for Good at giftsforgood.com

S5E5 : The Brand of Good : Laura Hertz, CEO & Co-Founder, Gifts for Good

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/1/22/22/c3c12610-dc16-484b-907c-42a1ec82a974_leadwithyourbrand_s5_ep4_andrewhowlett_v1.mp3

Welcome to Week 4 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast &amp; learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more.Step Four: Keep Up Your ImageNow that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Imagine that you are on a reality show. We have had a film crew follow you all last week. We are playing the tape back and watching. What are the things that we would see do? What would we hear you say and how would you say it? What are the things you do that we would label as your brand attributes? Ultimately, leading with your brand is about observable actions and behaviors that you must demonstrate every day. Document a list of these behaviors and start emulating them in a consciously, competent way.Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create your signature projects. No matter how boring a project or task you’ve been given, you can do it in a way that brings your brand attributes to life and really promotes you.Jayzen is thrilled to welcome Andrew Howlett, the CEO of Struck, to the show. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader, dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel.Guest BioAndrew HowlettCEOStruckAndrew Howlett, CEO of Struck, is a visionary leader with a passion for transforming brands across diverse industries, including destination marketing, outdoor recreation, and biotech. Andrew revels in big-picture thinking. He constantly strategizes, thinking and working a few steps ahead to anticipate our industry’s direction, our clients’ needs, and all the ways we can become a better Struck. Andrew spent his early career in finance and tech, before finding his biggest professional passion in agency work. He founded a successful agency here in Utah and a software development company in Nicaragua before landing at the helm of Struck, where his kaleidoscopic skillset steers us to greater heights.With a hard working yet easy going manner, Andrew guides our agency’s strategic arc and hones our ability to knock client success metrics out of the park. He takes an active role in multiple professional organizations. He serves as board chair for SoDA (the Society of Digital Agencies) and is a member of the Forbes Agency Council as well as YPO, a global community of c-suite leaders. A history major at heart, Andrew finds travel fascinating. Scuba diving trips rank among his favorites, although he finds equal satisfaction in tending the tomato and zucchini plants in his home garden.Links To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

S5E4 : Brand Transformation : Andrew Howlett, CEO, Struck

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/1/16/1/db1cc67c-973c-4184-a3f0-84c2e203f3d7_leadwithyourbrand_s5_ep3_mauriciosimbeck_v1.mp3

On to Week 3 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast &amp; learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process.Step Three: Refine Who You Want To BeNow it’s time to turn up the volume to be the best you you can be. Take those 5 to 8 brand attributes that you came up with in the last step. Go through the McDonald’s drive-through and SUPERSIZE your words and define those attributes as your SUPERPOWERS. Take those words and switch them from being commodity descriptors that everyone uses and make them uniquely you.Don’t just say, “I’m a good presenter.” Say, “I’m a showman!” It’s not, “hey I’m well networked and have great relationships with people.” it’s, “I’m a super connector!” Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends? These super-charged ownable words now become your word bank for Linkedin, annual reviews, job applications, how you talk about yourself and how you present your ideas.Jayzen is excited to welcome Mauricio Simbeck to the show. Mauricio is the CEO of Milagros de Mexico, a retail chain that provides health and wellness products to the Latino Community and Milagros Medical, a retail medical concept owned by MdM offering family practice and urgent care services.Guest Bio Mauricio SimbeckCEOMilagros de Mexico &amp; Milagros Medical.Mauricio is the co-founder and CEO of Milagros de Mexico (MdM), a retail chain that provides health and wellness products to the Latino Community. MdM currently has six stores in the San Francisco Bay Area, four of which have in-store clinics operated by Milagros Medical, a retail medical concept owned by MdM offering family practice and urgent care services.MdM was selected to participate in Goldman Sachs’ 10,000 Small Businesses program, a highly selective initiative to support high-growth companies in the United States. MdM was also one of 12 small companies in the country (out of 35,000 applicants) selected by Chase Bank to receive a 2014 Mission Main Street grant, a $250,000 grant awarded to support MDM’s mission of providing health and wellness to the Latino community. Before co-founding Milagros de Mexico, Mauricio was the CEO of Farmacia Remedios, a bilingual pharmacy chain based in San Francisco serving Hispanic consumers.Mauricio’s experience in the retail industry also includes a six-year tenure at H.E. Butt Grocery Company (H.E.B.), a multi-billion dollar, privately held supermarket chain with more than 400 stores in Texas and northern Mexico. Mauricio started with H.E.B. as a Management Associate and went on to hold executive positions in store operations, procurement and supply chain in both their U.S. and Mexican divisions. Before moving to the United States, Mauricio was CEO of Grupo Karatt, an import and retail company with 15 resort wear boutiques throughout Mexico.Mauricio holds a law degree from the Universidad Nacional Autónoma de México (UNAM) in Mexico City, as well as an MBA from Harvard Business School. He served on the board of the San Francisco Bay Area Chapter of Young President’s Organization and is a current member. Mauricio was recognized by the mayor’s office of San Mateo County and the Hispanic Chamber of Commerce for his work as a community leader serving the Hispanic population.Mauricio was born and raised in Mexico City and currently lives in Portola Valley, CA with his wife.Links To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

S5E3 : Seize The Market Need : Mauricio Simbeck, CEO, Milagros de Mexico & Milagros Medical

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/1/9/0/549862e9-b61b-46a6-b31d-3e979e1bfb50_leadwithyourbrand_s4_ep2_markbertolinipart2_v1.mp3

It’s time to Lead With Your Brand…New Year!Welcome to Week 2 of the #LeadWithYourBrandChallenge! Every Tuesday in January, listen to the podcast &amp; learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process at jayzenpatria.com/newyear.What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love. Ask yourself, in your career, are you coffee or are you Starbucks?Step Two: Know What You Stand For TodayHere is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are not Oprah, and you’re never going to be her! Who you are is you. What you can be is THE BEST you! Start by thinking authentically what your brand authentically is today. What are those words and adjectives that people have used to describe you, sometimes even since you were a little kid? What do people love about you? Find 5 to 8 words that resonate with you. Maybe you are analytical, organized, and innovative. These become your brand attributes that you lead with all the time and are truly authentically you.To jump start 2024, Jayzen is thrilled to welcome Mark Bertolini to the show in a special two part interview.  Mark is one of the most revered CEOs in the country and is known for Aetna’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.Guest BioMark T. BertoliniChief Executive OfficerOscar HealthMark T. Bertolini is the Chief Executive Officer of Oscar Health, the first health insurance company built around a full stack technology platform and a relentless focus on serving its members. Oscar’s member-first philosophy and innovative approach to care has earned them the trust of over one million members, across Individual &amp; Family, Small Group and Medicare Advantage plans, and +Oscar, their full stack technology platform offered to others within the provider and payor space.Prior to joining Oscar, Mark served as the Co-Chief Executive Officer of Bridgewater Associates, the world’s largest and most successful hedge fund. Based in Westport, Connecticut, Bridgewater manages approximately $150 billion in assets for sophisticated institutional investors across the globe, including public and corporate pension funds, university endowments, charitable foundations, supranational agencies, foreign governments, and central banks. Mark currently serves on Bridgewater’s Operating Board of Directors.Mark is also a national health care thought leader, and the former Chairman and CEO of Aetna Inc. At Aetna, Mark assumed the role of CEO in November 2010, and of Chairman in April 2011. In November 2018, he stepped down as Chairman and CEO and served as a Director of CVS Health Corporation upon completion of CVS Health’s acquisition of Aetna, valued at $69 billion. Throughout Mark’s tenure at Aetna, he led the company’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.Before joining Aetna, Mark held executive positions at Cigna, NYLCare Health Plans, and SelectCare, Inc., where he was President and Chief Executive Officer. He serves as a director of Verizon Communications Inc, Massachusetts Mutual Life Insurance Company, Thrive Global, and the FIDELCO Guide Dog Foundation. Links To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

S5E2 : Lessons From a CEO - Part 2 : Mark Bertolini Chief Executive Officer, Oscar Health

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2024/1/2/16/bd9e5e6d-bb7d-4ee7-b9af-83bb296af88b_leadwithyourbrand_s5_ep1_markburtolinipart1_v1.mp3

It’s time to Lead With Your Brand…New Year!As we start 2024, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast &amp; learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process.What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love. Ask yourself, in your career, are you coffee or are you Starbucks?This week’s episode provides an introduction to the system and Step One: Define Your Audience. Remember, when you try to be something to everyone, you are really nothing to no one. That’s right, you don’t need to be everyone’s cup of tea! You have got to find your target audience. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of people that you can define as your tribe that your brand can super serve.To jump start 2024, Jayzen is thrilled to welcome Mark Bertolini to the show in a special two part interview. Mark is one of the most revered CEOs in the country and is known for Aetna’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.Guest BioMark T. BertoliniChief Executive OfficerOscar HealthMark T. Bertolini is the Chief Executive Officer of Oscar Health, the first health insurance company built around a full stack technology platform and a relentless focus on serving its members. Oscar’s member-first philosophy and innovative approach to care has earned them the trust of over one million members, across Individual &amp; Family, Small Group and Medicare Advantage plans, and +Oscar, their full stack technology platform offered to others within the provider and payor space. Prior to joining Oscar, Mark served as the Co-Chief Executive Officer of Bridgewater Associates, the world’s largest and most successful hedge fund. Based in Westport, Connecticut, Bridgewater manages approximately $150 billion in assets for sophisticated institutional investors across the globe, including public and corporate pension funds, university endowments, charitable foundations, supranational agencies, foreign governments, and central banks. Mark currently serves on Bridgewater’s Operating Board of Directors.Mark is also a national health care thought leader, and the former Chairman and CEO of Aetna Inc. At Aetna, Mark assumed the role of CEO in November 2010, and of Chairman in April 2011. In November 2018, he stepped down as Chairman and CEO and served as a Director of CVS Health Corporation upon completion of CVS Health’s acquisition of Aetna, valued at $69 billion. Throughout Mark’s tenure at Aetna, he led the company’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.Before joining Aetna, Mark held executive positions at Cigna, NYLCare Health Plans, and SelectCare, Inc., where he was President and Chief Executive Officer. He serves as a director of Verizon Communications Inc, Massachusetts Mutual Life Insurance Company, Thrive Global, and the FIDELCO Guide Dog Foundation.Links To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com

S5E1 : Lessons From a CEO -  Part 1 : Mark Bertolini Chief Executive Officer, Oscar Health

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/12/27/15/9bed2b03-5f13-4b87-b731-21174549bc2a_leadwithyourbrand_s4_ep51_best_of_2023_v1.mp3

As we close out 2023, we are taking a moment to reflect on Season Four of the Lead With Your Brand! Podcast. Jayzen shares his year-end thoughts on the importance of setting intentions for the new year both in your personal and professional life.  Make 2024 your year for action!Plus, we’ve pulled together some of the best career advice from the last season to help each of you move towards your next career breakthrough in 2024. Our guests include:Chris Mossiah -  Executive Director Consumer &amp; Community Banking, JP Morgan Vibol Hou - EVP &amp; Chief Technology Officer, Paramount Streaming  Malaina Matheus  -  President, Hudson Valley Lighting GroupDelia Garced  - SVP Marketing Health &amp; Wellness, SynchronyTraci Saulsbery -  Communication Executive, Leadership Coach &amp; Author Dr Karent Sierra - Celebrity Dentist, CEO &amp; Founder, Sierra Dentistry &amp; Med SpaMirian Arias - Head of Corporate Communications, Harlem Globetrotters Jen Brown - SVP Programming &amp; Content Strategy Global Digital News &amp; Streaming, BBC Studios Scott Jeffery Miller - Best Selling Author and host of “On Leadership” Podcast Lita Richardson - Executive Vice President Content &amp; Brand Strategy, Paramount Global Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

S4E51 : Special Year End Episode

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/12/18/23/ab215f1e-ec8d-43a2-b8c7-24f6c25a663c_leadwithyourbrand_s4_ep50_jimpietruszynski_v1.mp3

This week, Jayzen welcomes Jim Pietruszynsi to the show.  Jim is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. Jim’s work spans iconic brands and channels, driven by creativity and a deep understanding of human needs. He’s fostered breakthrough innovation through collaboration and honesty. Jim draws inspiration from human truths and an empathetic approach, offering compelling creative thinking. He’s worked with global giants like Kraft Heinz, Coca-Cola, and Pfizer, earning recognition from prestigious awards. This holiday season, and all year round, make sure you&#39;re bringing your unique brand forward in all of your experiences.  Tune in to hear Jayzen’s advice on how to make all of your everyday tasks uniquely you.Guest BioJim Pietruszynski	CEOSoulsightJim Pietruszynski is honored to be the CEO of Soulsight, a full service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience in iconic brand design, Jim has worked in every category and channel, and is driven not only by creativity, but understanding true human needs, turning brands into artifacts of our culture. He has spent the last 25 years at Soulsight with roles as a Designer, Strategist, Account Manager, and CMO.Jim’s passion for the creative process begins with the formation of an environment where a strong strategic vision can truly thrive. Collaboration and honesty have been important factors that have fostered breakthrough innovation and game-changing creativity. Jim’s inspiration comes from insights grounded in basic human truths and an empathetic approach. His focus on strategic insight and design allows him to contribute compelling creative thinking for clients and colleagues.Jim has experience in working with global and iconic companies such as Kraft Heinz, Coca-Cola, Molson Coors, General Mills, Pfizer, Unilever, and Hershey’s, and his work has been recognized by Graphis, How, Print, Communication Arts, Mobius, London International Awards, International Brand Packaging, Creativity Annual Awards, and Pentawards.Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.comVisit soulsight.com to learn more.

S4E50 : Designing Your Brand : Jim Pietruszynski, CEO Soulsight

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/12/11/15/024f3783-fd73-4f90-adc2-6ceb7c87deeb_leadwithyourbrand_s4_ep49_johngronski_v1.mp3

This week, Jayzen welcomes Major General John L. Gronski (U.S. Army, Retired) to the show. He  is founder and CEO of Leader Grove LLC, a leadership consulting firm and  is the author of two books.  Currently, John is an international and Fortune 500 speaker, leadership trainer, and executive coach taking his celebrated career in the Army and using it to help people become better leaders. John holds an MBA from Penn State and a Master of Strategic Studies from the US Army War College.Tune in to hear Jayzen’s lesson on the importance of failure.  That’s right…failure.  When developing your brand, you can’t wait until everything is perfect, you have to get out there and try.  And, sometimes that means giving yourself the permission to fail, adjust and try again.Guest BioMajor General John L. GronskiU.S. Army (Retired)Founder and CEO, Leader Grove LLCMajor General John L. Gronski (U.S. Army, Retired) is founder and CEO of Leader Grove LLC, a leadership consulting firm. John is the author of two books, Iron-Sharpened Leadership and The Ride of Our Lives. John is an international and Fortune 500 speaker, leadership trainer, and executive coach. John holds an MBA from Penn State and a Master of Strategic Studies from the US Army War College.John is a decorated combat Veteran. Key assignments include Deputy Commanding General for National Guard at US Army Europe 2016-2019, Commanding General of the 28 th Infantry Division 2012-2016, and Brigade Commander in Ramadi, Iraq 2005-2006.General Gronski is a graduate of numerous Army schools including the United States Army War College, the Infantry Officer Advanced Course, Ranger School, and Airborne School. His awards include the Army Distinguished Service Medal with oak leaf cluster, Legion of Merit with oak leaf cluster, Bronze Star, and Iraq Campaign Medal. He has also received awards from the governments of Poland and Lithuania for his work with their armed forces. Learn more about John Gronski at https://johngronski.com/Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.comLearn more about John Gronski at johngronski.com

S4E49 : Learning From A Leader : Major General John L. Gronski, U.S. Army (Retired), Founder and CEO, Leader Grove LLC

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/12/5/0/817bd500-d14d-460a-a010-3b1c730fb7e4_leadwithyourbrand_s4_ep48_karentsierra_v1.mp3

Not only is Dr Karent Sierra the “Celebrity Dentist” to some of the top talent in the entertainment industry, she has built her career from the ground up as a successful business woman and philanthropist, always knowing the value she brings to the world and leveraging it for the greater good.In addition to her dentistry practice, she is a spokesperson, current co-host of BeLatina on Lifetime and one of the Real Housewives of Miami on Bravo.  Her years of hard work and determination have set her apart and allowed her to give back through her foundation, Sharing Smiles.As we roll into the holiday season, we have to remember that your brand always shows its true colors when you’re under stress…and the holidays can be very stressful.  Listen to Jayzen talk about how to maximize your brand this season and make sure you’re known for all of the incredible brand attributes that you’ve developed.Guest BioDr. Karent SierraCelebrity Dentist, CEO/Founder Sierra Dentistry &amp; Med Spa, TV HostOften referred to as the &#34;Celebrity Dentist&#34;, Dr. Karent Sierra graduated as a Dentist from the prestigious Marquette University School of Dentistry in 1999. Dr. Sierra is a member of the American Implant Association and Implant Continuum; she also trained in Cosmetic Dentistry at the world renowned LVI Global International Las Vegas Institution. Karent has also been a spokesperson for Listerine and Colgate.With more than 24 years of experience, her expertise ranges from cleanings, teeth whitening, endodontic treatments, extreme smile makeovers with porcelain laminates and crowns to help achieve the perfect smile. Recently branching into the realm of Wellness and Beauty, she now offers treatments such as skin rejuvenation, injectables and laser hair removal. Her passion for designing perfect smiles is what sets her “Dentistry and Med Spa” apart from the rest.Dr. Karent Sierra also has a passion for helping people that are less fortunate, she is the founder of Sharing Smiles. The foundation is a philanthropic organization that assists underprivileged families by providing dentistry services, medical supplies and hygiene items. She has traveled to Kenya,India, Guatemala, Colombia and Venezuela on her mission to provide a lifelong road to healthy oral care. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

S4E48 : The Smile of Success : Dr. Karent Sierra, Celebrity Dentist, CEO/Founder Sierra Dentistry & Med Spa, TV Host

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/11/28/1/f0c20b2c-10b3-468e-8208-05a83c01bb12_leadwithyourbrand_s4_ep47_chefjames_v1.mp3

Happy Giving Tuesday! In honor of the season of giving, we invite you to make a contribution to the Los Angeles LGBT Center by visiting lalgbtcenter.info/GT23Patria or to whatever organization is meaningful to you.Building on his philosophy that food can change the world, James Tahhan, better known as Chef James, has become one of the most influential Hispanic chefs in America. Born in Venezuela to Syrian parents, he moved to the United States at the age of 13. He is known for being the chef and co-host of Telemundo&#39;s morning show Un Nuevo Día for over ten years, as well as a judge for some of the biggest cooking competition shows. In addition to his work in the media, Chef James is a successful entrepreneur and CEO, running restaurants, a popular e-commerce site for all things cooking and a cooking school for home chefs.Chef James is also the author of the 39-week best-selling book “:Cocina en Casa con Chef James.” He has won three day time National Emmy Awards and hosts the &#34;Ponle Huevos&#34; podcast.This week, Jayzen reminds us all that our brands are not about us, but rather our career audience and the people we serve. How can you be of service with your brand? What on-brand actions can you take that share your unique gifts and talents that bring value to others? As Jayzen says, “a selfish brand cannot be in service of others.”Guest BioChef James TahhanCEOChef James, LLCJames Tahhan, better known as Chef James, is one of the most influential Hispanic chefs in America. Born in Venezuela to Syrian parents, he moved to the United States at the age of 13. He is known for being the chef and co-host of Telemundo&#39;s morning show Un Nuevo Día for over ten years, as well as a judge for some of the biggest cooking competition shows, including Master Chef, Chopped, Puro Chef, Top Chef, and Top Chef Middle East, and, most recently, the season finale of Food Network’s Worst Cooks in America.Chef James is also the author of the 39-week best-selling book Cocina en Casa con Chef James and the winner of three day time National Emmy Awards. James has become a leader in the Gastronomic world thanks to his love for food, both in front and behind the cameras. His philosophy is that Food can change the world. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.comCheck out Chef James at chefjames.com

S4E47 : Where There Is Focus, There Is Energy : Chef James Tahhan : CEO : Chef James, LLC

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/11/21/0/f07499f0-c64d-4886-87a6-1ec4e74aeecf_leadwithyourbrand_jenk.mp3

In honor of Thanksgiving and football season, we’re sharing one of our favorite past episodes. Happy Thanksgiving to you and yours!Having never worked in sports before, Jen Kavanaugh successfully made the move from entertainment marketing and consulting to now leading marketing for one of the top professional football teams in the world.  Jen is a mission-focused leader and knows how to drive fandom through passion and authenticity, in the same way that each of us can in our own career.  In addition to leading the strategic and creative development of the Eagles brand, Jen is active in her community of Philadelphia and works to drive equality for women in sports. As part of her fifteen year career in television and entertainment, Jen spent six years as Senior Vice President of Digital at Oxygen network. During her tenure with Oxygen, she drove high-profile, award-winning innovation and original streaming content that resulted in the network being recognized as a multi-platform leader within the entertainment landscape.Guest BioJen KavanaghSenior Vice President of Marketing &amp; MediaPhiladelphia EaglesJen Kavanagh is the Senior Vice President of Marketing &amp; Media and is responsible for leading the strategic and creative development of the team&#39;s brand, original content, marketing, digital, media and experiential strategies.Under her leadership, the Eagles have grown its programming to include multiple streaming series and podcasts as well as new, interactive strategies and experiences designed to engage the team&#39;s 9.5 million fans globally across all Eagles platforms.Kavanagh has spent more than 15 years in media and entertainment. Prior to joining the Eagles in 2018, she founded and headed a strategic advisory firm working with Fortune 500 companies, television networks and high-growth startups.Previously, as Principal at BRaVe Media Ventures, Kavanagh led advisory work for media and consumer brands, placing an emphasis on brand strategy, sales strategy, marketing strategy, organizational development and OTT strategy. Additionally, she was responsible for the content acquisition and development arm of the business, driving innovation around packaging for co-production partners.Kavanagh also spent six years at NBC Universal as Senior Vice President of Digital at the company&#39;s Oxygen network. During her tenure with Oxygen, she drove high-profile, award-winning innovation and original streaming content that resulted in the network being recognized as a multi-platform leader within the entertainment landscape.Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

S4E46 : FAN FAVORITE : Creating Passionate Superfans : Jen Kavanagh, Senior Vice President of Marketing & Media, Philadelphia Eagles

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/11/14/1/976f8050-40a8-43d0-901c-bc6a9edbeea6_leadwithyourbrand_s4_valnicholasbestof_v1.mp3

In celebration of Veteran’s Day in the United States, we’re reaching into the vault to share one of our favorite shows from the first season. Jayzen is thrilled to welcome Val Nicholas to the show as they talk about his start in the US Army and how it impacted on his personal brand and media career.We all pay a premium for the brands that we love. Great brands stand for something and give you a full brand experience, versus just being a commodity product where the lowest cost is all that matters. The same is true of your personal brand and how your career audience sees you. Are you a super-premium brand that commands a higher price? Are you the go-to person that everyone wants on their project team? Or, do you just blend in as one of the herd. To reach your next career breakthrough, you have to stand out like a super-premium brand.Val is an award winning producer and currently is the Senior Vice President and Creative Director SummitMedia Corporation. Previously, he has held executive positions at several top media companies. Val is a proud veteran of the US Army and has worked extensively to expand workplace opportunities for vets.Guest BioVal NicholasSenior Vice President &amp; Creative DirectorSummitMedia CorporationVal Nicholas is the Senior Vice President and Creative Director at SummitMedia Corporation and co-founder and executive producer of Eyes on Target Productions, a production partner of Blumhouse. He is an seven-time Emmy award-winning television marketing and program production executive and has experience both in front of and behind the camera. He has held management positions at top media companies including NBC News &amp; MSNBC, ABC and KCRA-TV. Val is a proud veteran of the US Army and attended the US Army Leadership Training School. He currently sits on the national board of the USO and Blue Star Families.LinksTo learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit :LeadWithYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.comPlease connect on Linkedin and all platforms @jayzenpatria

S4E45 : The Standout Storyteller : Val Nicholas : Senior Vice President & Creative Director, SummitMedia Corporation

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/11/6/20/dd78d6c9-a033-42c7-a1ed-e332b337570f_leadwithyourbrand_s4_ep44_tracisaulsberry_v1.mp3

Jayzen is thrilled to welcome his friend and colleague, Traci Saulsberry, to the show. Traci is a master at setting intentions and making them happen in her career.  Being hyper-focused on what she wanted to achieve, she set the intention of working at NBCUniversal while she was still in college.  Fast forward a bit and she went on to be one of the youngest Black executives at the company leading a team responsible for campaigns for some of the biggest shows on television, at twenty-seven.  It’s year-end review time!  Tune in to hear Jayzen’s top tips on how to maximize the impact of your year end review with the STAR model (Situation, Task, Action, Results).  This is the perfect time to sell yourself and set the stage for your next career breakthrough in 2024.Guest BioTraci SaulsberryCommunications Executive, Leadership Coach and AuthorTraci Saulsberry is a seasoned communications executive, leadership coach and author. At 27 she became one of the youngest Black executives at NBC where she led the publicity team responsible for campaigns across the networks biggest unscripted series such as “The Voice,” “America’s Got Talent,” as well as live events like “Billboard” and “The Golden Globes.”Most recently, Traci built and led the Originals communications team at Peacock, NBCUniversal’s streaming service, where she served as Senior Vice President, Communications. Under her tenure the streamer launched pop culture hits like “Bel Air,” the dramatic reimagining of “The Fresh Prince of Bel Air,” the zeitgeist series  “Saved by the Bell,” and Tina Fey’s “Girls5eva.” Her strategic awards efforts resulted in more than 120 nominations for the streamer in less than 2 years of eligibility, exceeding competitive streaming milestones. Hyper-focused on driving growth, Traci’s narrative positioning of the streamers content contributed to building Peacock into a 2 billion dollar company in two years, making it one of the fastest growing streaming businesses.A leadership coach, Traci specializes in coaching early-career, new leaders and established business owners. She currently consults business leaders, ranging from small business to Fortune 500 companies, on foundation setting and developing strategies for growth. Her passion includes an emphasis on helping audiences find and own their voice while navigating spaces where they are of the minority. She is currently writing a book called Inside a Black Girls Journal, a guidebook on how she found her voice through life&#39;s small moments. As a keynote speaker and learning facilitator Traci leads courses focusing on guiding audiences to know and own their voices in order to become effective leaders professionally and personally. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

S4E44 : The Intentions That Drive You : Traci Saulsberry : Communications Executive, Leadership Coach and Author

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2023/10/30/17/045a7a8f-0a67-4bd0-8a9c-f9f5486ac659_leadwithyourbrand_s4_ep43_odessaojjenkins_v1.mp3

Jayzen is excited to welcome Odessa &#34;OJ&#34; Jenkins to the show.  OJ is a force of nature who has made it her life’s work to build equity for women and girls.  She is laser-focused through her work as CEO of Bonfire Women and as the founder of the Women’s National Football Conference (WNFC).  She is also noted as the winningest Head Coach in women’s tackle football history. Featured on Fox, Sports Illustrated, CBS, ESPN, Yahoo Sports, NFL Network, The Undefeated, and more, Jenkins was recognized as one of the most influential and powerful women in sports by Sports Illustrated. After attending and amazing premier for the new show Fellow Travelers soon to stream on Paramount+, Jayzen was reminded of the power of a fully-branded experience.  Tune in to hear his best advice on how to create fully-branded experiences in your career as you work towards your next career breakthrough.Guest BioOdessa &#34;OJ&#34; JenkinsCEO, Bonfire Women &amp;Founder, The Women&#39;s National Football ConferenceOdessa &#34;OJ&#34; Jenkins is a successful tech/SAAS business executive, CEO of Bonfire Women, and founder of the Women’s National Football Conference (WNFC). An in-demand global speaker/coach, Jenkins is also the founder of multiple nonprofits (Got Her Back). She is a recognized market leader in B2B SAAS tech, DE&amp;I, and Team Dynamics with multiple years of executive leadership experience in privately funded start-ups, and Fortune 1,000 public companies. Jenkins previously served as President of the e-learning company Emtrain and served for several years as an executive leader at YourCause, a start-up that helped to revolutionize the Corporate Social Responsibility industry (exited to Blackbaud).As a disrupter in sports, Jenkins has built one of the premier sports leagues in the country, creating opportunities, inclusion, and equity in football for women and girls.She was an inaugural participant in the NFL’s first Women’s Career in Football Forum and is one of the first women to obtain the coveted Bill Walsh Diversity Internship in an on-field position (Running Backs Coach – Atlanta Falcons). Featured on Fox, Sports Illustrated, CBS, ESPN, Yahoo Sports, NFL Network, The Undefeated, and more, Jenkins was recognized as one of the most influential and powerful women in sports by Sports Illustrated (Unrelenting) and voted as Culture in Sports 2022 Sports Leader of the Year and is a 2023 Recipient of The 2023 Leigh Steinberg Denicola Humanitarian Award. At 72-2, Jenkins is the winningest Head Coach in women’s tackle football history. She is a Hall of Famer, a 7x National Champion, a 2x USA Football Team captain, and a 3x Team USA Gold Medalist.Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.comTo book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

S4E43 : The Business of Equity : Odessa ""OJ"" Jenkins : CEO, Bonfire Women & Founder, The Women's National Football Conference

Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more. &nbsp;
Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career breakthrough.