S5E3 : Seize The Market Need : Mauricio Simbeck, CEO, Milagros de Mexico & Milagros Medical

50m | Jan 16, 2024

On to Week 3 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process.

Step Three: Refine Who You Want To Be

Now it’s time to turn up the volume to be the best you you can be. Take those 5 to 8 brand attributes that you came up with in the last step. Go through the McDonald’s drive-through and SUPERSIZE your words and define those attributes as your SUPERPOWERS. Take those words and switch them from being commodity descriptors that everyone uses and make them uniquely you.

Don’t just say, “I’m a good presenter.” Say, “I’m a showman!” It’s not, “hey I’m well networked and have great relationships with people.” it’s, “I’m a super connector!” Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends? These super-charged ownable words now become your word bank for Linkedin, annual reviews, job applications, how you talk about yourself and how you present your ideas.

Jayzen is excited to welcome Mauricio Simbeck to the show. Mauricio is the CEO of Milagros de Mexico, a retail chain that provides health and wellness products to the Latino Community and Milagros Medical, a retail medical concept owned by MdM offering family practice and urgent care services.

Guest Bio

Mauricio Simbeck


Milagros de Mexico & Milagros Medical.

Mauricio is the co-founder and CEO of Milagros de Mexico (MdM), a retail chain that provides health and wellness products to the Latino Community. MdM currently has six stores in the San Francisco Bay Area, four of which have in-store clinics operated by Milagros Medical, a retail medical concept owned by MdM offering family practice and urgent care services.

MdM was selected to participate in Goldman Sachs’ 10,000 Small Businesses program, a highly selective initiative to support high-growth companies in the United States. MdM was also one of 12 small companies in the country (out of 35,000 applicants) selected by Chase Bank to receive a 2014 Mission Main Street grant, a $250,000 grant awarded to support MDM’s mission of providing health and wellness to the Latino community. Before co-founding Milagros de Mexico, Mauricio was the CEO of Farmacia Remedios, a bilingual pharmacy chain based in San Francisco serving Hispanic consumers.

Mauricio’s experience in the retail industry also includes a six-year tenure at H.E. Butt Grocery Company (H.E.B.), a multi-billion dollar, privately held supermarket chain with more than 400 stores in Texas and northern Mexico. Mauricio started with H.E.B. as a Management Associate and went on to hold executive positions in store operations, procurement and supply chain in both their U.S. and Mexican divisions. Before moving to the United States, Mauricio was CEO of Grupo Karatt, an import and retail company with 15 resort wear boutiques throughout Mexico.

Mauricio holds a law degree from the Universidad Nacional Autónoma de México (UNAM) in Mexico City, as well as an MBA from Harvard Business School. He served on the board of the San Francisco Bay Area Chapter of Young President’s Organization and is a current member. Mauricio was recognized by the mayor’s office of San Mateo County and the Hispanic Chamber of Commerce for his work as a community leader serving the Hispanic population.

Mauricio was born and raised in Mexico City and currently lives in Portola Valley, CA with his wife.


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