Podcasting Tips

Tips for Growing Your Podcast in 2024

A New Year can mean many things to people. A new hobby, a new job, a new habit, or even a new podcast! We’re here to help guide you through how to achieve your 2024 podcast dreams.

Podcasting is continuing to grow and it’s not too late to plug in your mic and join. Reports from Edison Research indicate that more people than ever are tuned in to podcasts in 2023. This year will be a year for growth, to say the least!

Alongside audience growth, technologies to help create and manage podcasts have sprung forth with gusto. From AI helping to transcribe scripts and generate supplemental content to improvements for Dynamic Insertion, there are plenty of tools out there to help you succeed.

Let’s dive in and explore how to come out of the gates swinging in 2024!

Create Thoughtful Content 

The key to podcasting is thoughtfulness. Not just in the type of content you create, but how you create it, where you share it, and when you share it.

We created a guide that walks you through the full process of crafting a podcast from scratch. While podcasting is often as easy as plugging in a mic and speaking, we find that the most thoughtful process helps to create the most successful shows. We’ve heard from many of our podcasters just how much work they put into creating magic. Their processes can be broken down into 5 different steps:

  1. Plan
  2. Prepare
  3. Practice
  4. Publish
  5. Prosper

Our guide to starting your own podcast dives deeply into each step and gives you the most insight as to why these steps help to create successful podcasts.

Understand Your Audience

One of the best ways to grow your audience is to understand them. When you get to know your audience, you get to know what they’re interested in. This extends not only to your own content but future ad opportunities, too!

With information such as episode downloads, you can learn what sort of content your audience loves listening to. You can also hone in on the best time and day to post your show to get the most downloads. Geolocation data can aid you in creating partnerships with local businesses in your most popular areas. If you’re looking into hosting some live shows in the future, then this map can help you determine which regions, states, and cities, would be the best places for a sold-out show!

Use the analytics at your fingertips to learn more about your listeners. Our robust suite of analytics gives you detailed insights into the type of content your audience resonates with, how they find you, when and where they’re listening to your show, and so much more. Check out all the fascinating data you can uncover in our analytics blog post.

Reach a Wider Audience

You want to make it easy for people to find your podcast. This means distributing your show to the Top 5 Listening Platforms, promoting it on social media and even through newsletters, inviting guests to your show and guesting on a few yourself, creating a website for your podcast, and anything else that will help you to reach people all over the internet.

You can find similar tips and more in our 2023 Growth blog post as well as our 2022 Growth blog post.

Network & Build Relationships

A fantastic, and often easily forgotten, way to grow a successful podcast is to network and build relationships with other folks in the industry. Don’t be afraid to attend conferences, virtual presentations, or even send a quick hello through our Cross-Promotions Marketplace to podcasts of similar interest. Building a community, not only with your audience but with other podcasters, is a great way to spread awareness of your show.

Podcasters on RedCircle are especially keen on networking and sharing resources/tips on creating amazing content. The host over at Social Proof Podcast has even created his own conference dedicated to success in podcasting! A strong network is an invaluable asset when embarking on any creative endeavor.

We hope these tips help you to achieve your podcasting dreams! Here at RedCircle, we’re insanely passionate about the growth of our podcasters. Check out the rest of our Blog for helpful resources and feel free to reach out to us for anything you need!

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