If you’ve been podcasting for a little while then you might have heard the term “Programmatic Advertising”. But what does this entail, exactly? Put simply, Programmatic Advertising is a type of monetization where pre-recorded ads are placed on to your podcast through services like RAP (the RedCircle Ad Platform). They’re very similar to ads that […]
You’ve made it to 500 average weekly downloads, you’ve opted in to RAP, and now you’ve received your first Host-Read Ad opportunity. First thing first, pat yourself on the back for landing your first ad read! How do you make sure you knock it out of the park, though? Easy! Keep reading this guide for […]
As many podcast industry participants posted earnings over the last two weeks, RedCircle was excited by our comparative growth as we saw RAP 2023 H1 revenue grow 107% YoY and a profitable Q2 overall. The advertising market continues to bounce back and our products to support advertising efficiency have been well received by partners. RedCircle’s […]
Improvements to RedCircle’s Ad Platform (RAP) continue to grow the scale of Host-Read Ads in the podcast advertising industry. The platform gives advertisers access to thousands of niche audiences and more authentic endorsements while opening the door to more independent podcasters to share in the podcast advertising pie. Released last month, Teams for Advertisers allowed […]
Summer is in full swing! And a great way to celebrate summer is to connect with your audience through a live show (or a whole tour!) Live shows not only provide an opportunity for you to connect with your audience, but serve as yet another source of revenue through ticket sales, merch sales, and sponsorships. […]
Analytics are an excellent, and often underrated, way to deeply understand your audience. Our analytics provide you valuable insight into who you listeners are, how they prefer to listen, and much more. But the data doesn’t stop there! We give you information on your diverse earnings, your advertisers, and all your other partners. We want […]
You’ve heard us say it before: Ads are an excellent way to monetize your show! But what if you’re still developing your audience and haven’t attracted mainstream industry advertisers yet? Well, there’s more than one way to use RedCircle to earn revenue for your podcast! Our Dynamic Insertion technology allows you to run your own […]
When you hear the phrase “podcast revenue” your mind probably jumps immediately to ads, right? And you’re not wrong for thinking so! Many podcasters earn a living through both Programmatic and Host-Read ads. While these revenue streams are fantastic, one of the most important things for turning any creative endeavor into a career is to […]
Whether a seasoned podcaster or one just getting started, it’s not surprising that you’re eager to land some Host-Read ad deals. But before you opt-in to the RedCircle Ads Program (RAP) or begin to pitch your show to brands, you’ll want to make sure you have these three things: Having at least one of these […]
Whether you’re utilizing RAP or sourcing your own campaigns, understanding how to create an amazing Host-Read ad is a beneficial skill to build. We’re here to help you navigate through this process and provide tips to make your first (or even your 21st!) Host-Read Ad an excellent experience for you, the brand, and most importantly, […]