As many podcast industry participants posted earnings over the last two weeks, RedCircle was excited by our comparative growth as we saw RAP 2023 H1 revenue grow 107% YoY and a profitable Q2 overall. The advertising market continues to bounce back and our products to support advertising efficiency have been well received by partners. RedCircle’s […]
Improvements to RedCircle’s Ad Platform (RAP) continue to grow the scale of Host-Read Ads in the podcast advertising industry. The platform gives advertisers access to thousands of niche audiences and more authentic endorsements while opening the door to more independent podcasters to share in the podcast advertising pie. Released last month, Teams for Advertisers allowed […]
Dynamic Insertion is an incredibly powerful tool. With it, you can insert your own promotions, call-to-actions, announcements, and more, all with the click of a few buttons! Most podcasters are familiar with our Dynamic Insertion Technology through their use of RAP (the RedCircle Ad Platform) but its capabilities go far beyond blending ads into your […]
Podcasting continues to explode in popularity. Edison Research reported in early 2023, that 75% of Americans aged 12 and older listened to online audio in the past month, while 70% have listened in the past week. In a world of abundant digital media, those numbers are impressive for an audio-dominated format! It’s never been a […]
We’re thrilled to announce the launch of Teams for Advertisers to better support our growing automated Host-Read Ad Platform! Despite recent industry articles calling for the fall of podcasting and ad revenue, RedCircle’s Ad Platform (RAP) has grown quarter-over-quarter since its inception. Rising to nearly 500 unique Host-Read Ads ran in June alone! Daily unique […]
The very short answer is “Yes, absolutely.” But you may be wondering why it’s a good idea to delve into the world of video podcasts. Let us be your quick guide! YouTube boasts an impressive audience in the billions. More and more listeners are finding their way over to the video platform to listen and […]
The growth of your show is a top priority for any and all podcasters. But how do you get your show to be ranked among the highest search results? This is where SEO can become your best friend! In short, SEO (Search Engine Optimization) refers to the keywords search engines, like Google, use to populate […]
Summer is in full swing! And a great way to celebrate summer is to connect with your audience through a live show (or a whole tour!) Live shows not only provide an opportunity for you to connect with your audience, but serve as yet another source of revenue through ticket sales, merch sales, and sponsorships. […]
The Nation, America’s leading source of progressive politics and culture, is bringing another show to RedCircle! Elie Mystal’s “Contempt of Court” joins “Start Making Sense with John Wiener“, “Edge of Sports with Dave Zirin”, “The Time of Monsters with Jeet Heer“, and more on the platform. “We’re thrilled to host ‘Contempt of Court’ and all […]
You’ve started your podcast and set a plan to grow. What next? Why not elevate your recording space by creating your very own home studio! Recording studios help to cut down on external noise, give you a dedicated place to get in the mindset of recording, and provide an impressive backdrop for any live recordings […]