Transcripts for podcasts have been around almost as long as podcasting itself. Having a transcript for your show not only provides more accessibility to your audience, but it also allows you to reach new audiences in new ways!
And with the adoption of AI in the podcast industry, it’s never been easier to add a transcript to your show!
The Many Benefits of Transcriptions
Transcripts offer a variety of ways to grow and engage with all kinds of audiences, not just audio-focused folks. You can utilize the written word to reach new potential listeners, helping not only your podcast grow but also directly impacting potential partnerships!
Transcripts Make Your Show More Accessible
Adding a transcript for each episode creates a more inclusive experience for all of your audience. According to the World Health Organization (WHO), 20% of people in the world experience some level of hearing loss. That’s 1.6 billion people! Providing a transcript for your podcast allows listeners experiencing hearing problems to engage with your content. You’re not only widening your own audience but can serve as an example for other podcasters to follow!
Transcripts Can Help Your Show Grow
The internet is heavily biased toward keywords. Even Google’s search rankings are based on keywords. Having a transcript tied to your show helps to populate your podcast in search results. As shown in our SEO tips blog, thoughtful keywords can help increase your discoverability chances, which helps you reach a larger audience and pull in downloads.
Transcripts Can Be Turned Into Content
Having transcripts for all of your episodes makes it incredibly easy to create new content for new channels. You can pick out specific parts of your episode to turn into blog articles, or highlight topics in your newsletter, or heck, you could even create an entire book with the content compiled from your transcripts!
You can spend less time thinking about what to write and simply edit the words you’ve already said!
Transcripts Can Better Your Partnerships with Advertisers
Going above and beyond when it comes to Host-Read ads is a surefire way to impress brands and secure renewals. Ensuring that you add relevant information related to Host-Read advertisements in your transcripts creates another opportunity to share more about the product you’re advertising. Brands are highly appreciative of podcasters who put their all into the campaign.
How RedCircle Handles Transcriptions
There are two ways podcasters on RedCircle can add transcripts to their show. The first is by adding your own pre-written transcript in your episode settings. Podcasters simply drop a link to their transcript in their episode settings, which is then made available on their RSS Feed.
The second way is to use our episode transcription generation feature, which utilizes AI to generate a full transcription of your episode in mere minutes! These transcripts are completely editable, too! So, you’re not stuck with any mistakes that might occur in the transcription.
Our RSS Feeds populate the same Transcript Tag no matter how you add your transcription. Any platforms that support this Transcript Tag should then be able to provide your transcription to your audience.
Share Your Transcripts with the World
Most of the major listening platforms support the Transcript Tag and will populate your transcript for your listeners. You’ll want to make sure that these listening platforms know you’re providing a transcript, though!
For Apple Podcasts, you simply need to mark in your Apple Podcasts Settings that your show has a provided transcript. See their Help article for more.
For Spotify, you’ll need to manually upload your transcript on your Spotify for Creators dashboard. See their Help article for more details.
Transcriptions are a powerful, yet often underutilized, tool. They can help you create new ways to engage with your audience, reach new listeners, and better your partnerships with brands. And with the addition of AI-generated transcripts, it’s so much easier to take advantage of this feature!
Interested in launching your show to new heights? See how RedCircle can help your podcast grow! We offer a 7-day free trial for all of our plans, which gives you the chance to explore our platform and what we can do for you. All without spending a dime.
