Before we jump in, take a quick moment to pat yourself on the back. Congrats! You completed your first podcast ad campaign! ? Of course, you’d want to keep the momentum going after successfully finishing, but how exactly do you go about doing that? The simple answer is to continue your campaigns. This article walks […]
RedCircle’s Host-Read Ad Platform continues to grow rapidly as more advertisers and podcasters find success on the platform. After an exciting H1 2023 where we reached profitability in Q2, quarter-over-quarter results remained strong with 31% revenue growth from Q2 to Q3 2023. Year-over-year for Q3, the results were dramatic; RedCircle’s Ad Platform RAP grew by […]
You’ve finally got the a-okay from your team and you’re ready to dip your toe into podcast advertising! But how exactly do you go about running your first podcast ad campaign? You, of course, want to make sure that the investment is worth it, so understanding what makes a campaign successful is key. One-third (or […]
Podcast advertising has emerged as a powerful medium for businesses to reach their target audience and build awareness. It’s not just the big places that can participate, though, small businesses can also leverage podcast advertising to boost their reach and grow their customer base. Did you know that one-third (32%) of American adults listen to […]
Advertisers can now set their preferred frequency cap on a weekly or monthly basis for every new podcast advertising campaign. Campaigns can range from a single podcast to hundreds of participants. In addition, advertisers can now aircheck, pause, and request updates to individual Host-Read Ads directly from the platform. Brands can request a re-read or […]
You’ve made it to 500 average weekly downloads, you’ve opted in to RAP, and now you’ve received your first Host-Read Ad opportunity. First thing first, pat yourself on the back for landing your first ad read! How do you make sure you knock it out of the park, though? Easy! Keep reading this guide for […]
Diving into the world of podcast advertising can be exciting! Unlike any other medium, podcasting allows for a more authentic ad experience. Podcasters care deeply about their audience and the brands that they choose to partner with. In order to run a successful ad campaign, it’s imperative that you, as a brand, provide your partner […]
As many podcast industry participants posted earnings over the last two weeks, RedCircle was excited by our comparative growth as we saw RAP 2023 H1 revenue grow 107% YoY and a profitable Q2 overall. The advertising market continues to bounce back and our products to support advertising efficiency have been well received by partners. RedCircle’s […]
Whether a seasoned podcaster or one just getting started, it’s not surprising that you’re eager to land some Host-Read ad deals. But before you opt-in to the RedCircle Ads Program (RAP) or begin to pitch your show to brands, you’ll want to make sure you have these three things: Having at least one of these […]
What makes a podcast appealing to a brand? The content? The host? The out-of-this-world artwork? Trying to figure out what attracts brands and get them wanting more can be a bit of a daunting task for podcasters. We’re here to help ease that worry and provide you with advice from our Advertising experts. We found […]