“How do I earn money for my work?” has probably flowed through your mind as you pour your heart and soul into your podcast. You know we’re no strangers to advocating for creators to make a living through their craft. We wholeheartedly agree that folks should be paid for their creative work, podcasts included. There […]
Experienced podcasters and newbies alike often want to dive head-first into Host-Read Ads. But there are a few things we recommend having before you opt in to RAP (the RedCircle Ad Platform) to ensure you shine bright! While it’s important to have these three initial things, we also believe quality content, consistent listeners, and an […]
It can be overwhelming to figure out what you should be doing as a new podcaster. While there are many paths podcasters can take with their shows, we have a few recommendations to help make the journey that much easier. Learn what makes a strong podcast, how to build an audience, and how to monetize […]
A natural next step many podcasters take after perfecting their show and growing their audience is to monetize their podcast. Your mind might immediately jump to advertising, but there are plenty of different ways to monetize that fit every type of podcaster. We’ll explore them together in this article! Monetization Through Ads A popular way […]
You may or may not be familiar with the annual cycle of advertising. In general, advertisements tend to reach a peak around December with the last holidays of the year. After brands have spent their annual budget, they spend the first few months of the new year figuring that budget. What does this have to […]
When it comes to podcast ads, it turns out that less does a whole lot better than more. A recent study from Ad Results Media (ARM) found that the ideal number of ads per ad break is 2 max. This goldilocks number allows listeners to really hear the ads and prevents them from tuning out, […]
Podcast advertising has been on a meteoric rise in recent years, and with 2024 on the horizon, it shows no sign of slowing down. More people than ever are tuning in to their favorite podcasts, and advertisers are seizing the opportunity to connect with engaged and loyal audiences. Let’s explore the ever-growing podcast industry together! […]
It’s not hard to notice how big of fans we are when it comes to Dynamic Insertion (we even have a few different blogs on the subject!) We consider Dynamic Ad Insertion to be our bread-and-butter. We’re passionate about making it easy for both podcasters and advertisers to utilize this revolutionary tool for podcast advertising. […]
Ah, the age-old question in podcasting. Is there an ideal time to publish your podcast? Yes and no. The answer can depend on a few different factors and every answer can be different for different podcasts. There isn’t a one-size-fits-all solution. But be careful not to get too bogged down in details and put off […]
If you’ve been podcasting for a little while then you might have heard the term “Programmatic Advertising”. But what does this entail, exactly? Put simply, Programmatic Advertising is a type of monetization where pre-recorded ads are placed on to your podcast through services like RAP (the RedCircle Ad Platform). They’re very similar to ads that […]