It’s been a little over a year since we first introduced our OpenRAP product – which offers a unique way to deliver fully-automated host-read advertising across hosting platforms.
Our mission at RedCircle has remained the same over the years: to get podcasters paid. Our OpenRAP product has allowed us to generate thousands of dollars in revenue and send it straight to podcasters’ pockets. The best part? These podcasters didn’t need to go through the hassle of migrating to a new platform. Truly democratizing and scaling host-read ads for all.
RedCircle’s OpenRAP… has been really exciting. I think that has really delivered on promises that many in the space have pushed for in the past, but this proved it out, and I’ve been very impressed with what they’ve accomplished, and the brands that they’ve been able to pull into the space with this type of technology.
Bryan Barletta – Sounds Profitable
OpenRAP has been a rousing success over the past year, introducing new podcasts to the system as well as bringing new advertisers onto the platform. We’ve boosted our numbers well past the initial update given in August 2024.
And there’s no sign of slowing down, either. Each day we bring on new shows, new networks, and new brands looking to work with one another. Our Ad Platform is the only one around that connects podcasters with incredible brands no matter what hosting platform they currently call home.
We’re thrilled with the incredible value our partnership with RedCircle has delivered. RedCircle provides an exceptional supplemental option for our unsold inventory, generating industry-best CPMs and significantly boosting our fill rates to over 90%. This partnership is a key driver of our success in maximizing revenue and reaching a wider audience of direct response buyers, and helps us tap into the coveted high CPM brand awareness campaigns.
Alan Abdine – YMH Studios
Throughout OpenRAP’s lifetime, we quickly learned that a majority of podcasters are interested in direct relationships with popular brands. We had already been matching shows hosted on RedCircle with brands not found anywhere else, but our collection of unique brands has continued to grow since the introduction of our OpenRAP program. Brands and podcasters alike love how easy it is to match with one another. Even better, both parties involved aren’t locked into what only one platform has to offer. Thanks to OpenRAP’s, well, open nature, brands can run campaigns on podcasts across a wide assortment of inventory without worrying about what hosting platform they’re running on. RedCircle handles everything from reporting, pixel tracking, and so much more, all from a single dashboard.
RedCircle has been an incredible partner for the Impressions network, helping us to secure host read campaigns for shows with modest scale while driving higher fill rates across the board. RedCircle’s OpenRAP tool is a phenomenal time saver that really streamlines my team’s workflow. In today’s competitive ad sales landscape, it is reassuring to have a partner as accessible, collaborative and knowledgeable as the RedCircle team.
Ben Watson – Impressions.FM
OpenRAP has also shown that openness and collaboration create opportunities for everyone in this space. Podcasting itself is a unique industry, boasting dozens of players but no true ‘king’. We are all impactful and serve as integral parts of the full ecosystem. Much like our friends over at Oxford Road, we, too, believe that podcasting can only flourish when creators, platforms, and advertisers work together!
We’ve begun working closely with other hosting platforms, like Simplecast, to offer our advertising services to their podcasters. This partnership has been a huge boon for everyone involved – helping podcasters earn revenue for the craft and helping advertisers reach a much wider audience than before.
Through OpenRAP, we’ve learned that there is certainly an appetite for host-read ad opportunities! And the partnerships we’ve cultivated through this product have helped the entire industry flourish in new ways.
OpenRAP continues to evolve alongside everything else at RedCircle. There are plenty more new features, new partnerships, and new opportunities in RedCircle’s future. We’ll continue to work tirelessly to further improve podcast advertising for the whole industry.
Interested in seeing what RedCircle can do for you? Sign up today for a free 7-day trial and let us help you take your show to a new level.
