Podcast about software and cloud


I. A Brief History of SaaS - Phil Wainewright
Show Details32min 7s
II. Key SaaS Metrics - Dave Kellogg
Show Details38min 15s
III. Building a Sales Org - Jacco van der Kooij
Show Details57min 19s
IV. Building a Marketing Org - Tracy Eiler
Show Details38min 44s
V. Building a Customer Success Org - Ed Daly
Show Details22min 18s
VI. Raising Capital - Bruce Cleveland
Hide Details44min 39s

Bruce Cleveland is a Partner at Wildcat where he focuses on early stage software startups that enable digital transformation across business, government, and education markets. Bruce enjoys working with companies that use technology and data to increase revenue and decrease costs.


Bruce held senior executive roles in engineering, product management and product marketing with companies, such as Apple, AT&T, Oracle and Siebel Systems. Bruce’s last operational role was as a member of the founding executive team of Siebel Systems, where he served as senior vice president and general manager of Marketing and Products. In this role, Forbes and IDC credited him with creating the most effective B2B alliance program in the software industry. Bruce began his venture capital career at InterWest Partners, where he was the first investor and a former board member of Marketo, which held an IPO in 2013 and was acquired by Adobe in 2018 for $4.75 billion.

Bruce is also the author of the best seller, Traversing the Traction Gap and lectures on the Traction Gap Framework at various universities and industry events.

44min 39s
Published Mar 8, 2020 at 8:15pm