Check out Matt at http://www.kingdomofrock.com/

Full episode notes at www.marketingmusician.com/84

Periscope, Balb.im and Meerkat are three tools that allow you to stream live to your audience.

Meetkatwas first on the scene but shortly thereafter fell behind Periscope. Blab.im came on the scene with multiple people (up to four) at the same time.

These are great tools to get you in front of your audience. The problem is many musicians setup one microphone and use that to pick up their voice and instrument. Well there is a much better way to do it. If you have a mixer (and most musicians do) you can plug a microphone into your mixer along with your piano/guitar, etc. If you don't have a mixer you can pick up a small mixer that has two inputs for $82.

Multiple Version of the iRig

IK Multimedia AmpliTube iRig guitar interface adaptor for iOS devices<img style="border: none !important; margin: 0px !important;" src="http://ir-na.amazon-adsystem.com/e/ir?t=marketmusic-20&l=as2&o=1&a=B003W47NII" alt="" width="1" height="1" border="0" /> ($12)

iRig 2 ($32 - Selectable dual-mode switch: FX and THRU )

iRig Pre ($35 standard XLR input)

iRig Keys ($69 - Keyboard that goes into iOs device)

Full show notes at www.marketingmusician.com/83

The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings.

Of this, a 14% increase in worldwide ad revenues was attributed to the aforementioned show.

How did they make this happen?

In case you don’t know, Jersey Shore is a lifestyle show that features the rich and lavish lifestyle of a few young adults from New Jersey. The show’s followers would do anything to get a piece of the action they were seeing on their TV screens.

So the people who ran the show began to sell Jersey Shore merchandise in outlets called Shore stores. When anyone bought something, the cashiers would ask, “Would you like a signature shot glass with your order?”

Nearly everyone bought the signature shot glass.

This simple question resulted in more than 500,000 sales of shot glasses in the third quarter of 2011.

It’s called the art of upselling. Simply put, ask for more and it’s likely you’ll get what you ask for. And by doing so, you’ll optimize the value of every sale.

The book Marketing Metrics says, “The probability of selling to a new prospect is 5%-20%. The probability of selling to an existing customer is 60-70%.”

Today I talk about an update on the 3% rule. As I have not been putting as much effort into the podcast, a whopping .9 percent of the audience contributed to supporting the show. Yes, that means not even 1%. You get what you put into it. I put a lot into the show, but I'm not as regular as I should be. Today I play a clip from the ICE T Final Level Podcast that features Jeremy Jasta from Hatebreed.com where they talk about getting your music in front of a new audience, and how using pictures from the stage can boost your likes. They also talk about the power of LIVE performance. That brings me to word of mouth, where Jeremy talks about Eric Gales (who is a great guitarist) and how he just rocks live. If you found this show of value, please consider donating to the show

Today we talk about what we can learn from attenging a marching band showcase. What really connected with the audience? Fun and Passion.

Today we talk about how important it is to direct people to your website (not soundcloud, facebook, reverb nation, etc).

As I live in Cleveland, I can say first hand that this town went NUTS when LeBron James announced his returning to Cleveland. I mean it went crazy. When news like this hits, and you have a song that fits? Be sure to throw it right in the middle of the media frenzy. That's what Skylar Grey did. http://youtu.be/c4qBuEYciYc Think about bands like 3 doors down who write soundtracks for people in the military.

Sellfy - Sell Downloads with Bonus Affiliate Program

Recently I spoke about some tools to sell digital downloads (like, your music). I just stumbled across Sellfy, which is a cool way to sell downloads - and it has something that the other tools do not - an affiliate program. Musicians like Joe Bonamassa have used affiliate programs to reward fans for promoting their music. If you're new to affiliate programs, when someone signs up to promote your show they receive a link that identifies that the traffic came from them. Then if they buy something they earn a portion of the sale (that you specify). While I like the Selz.com interface and customization (you can change the color of the buy button), the affiliate program of Sellfy does set it above the others in terms of functionality. Sellfy does allow you to sell directly from your facebook page. You can tie it into your paypal, paymill, or stripe account. You also have access to to send emails to your customers with updates, etc. They take 5% of the sale, and offer unlimited storage and unlimited bandwidth.

Get Your Band Out of the Basement Audio Book

buy

Today we play some clips from the Jay Mohr "Mohr Stories" podcast where he interviews Mark McGrath of the Band Sugar Ray. He explains just what they got paid per dollar when they were on a major label deal. Smooth Gigging Tips For Musicians Everybody helps Cross train everyone so anyone can do the others job. i.e. I - the guitar player - know how to tear down the drums, and wrap up mic cables. Remember volumes relate to how the BAND sounds not so much just YOUR volume. If one volume is too loud the whole band suffers Schedule Going Forward I plan on doing the show going forward doing the show on a monthly (probably) or twice a month (maybe) schedule. Thanks to all who love the show, I appreciate the emails and voice mails. I'll keep her going. It takes a lot of time (about 2 hours an episode, and I haven't received a lot of support over the 10 years. If you've received any value from the show, do consider donating. Support the Show

http://www.marketingmusician.com/72

I recently watch Beware of Mr. Baker on Netflix. Its an interesting look at the drummer from Creme. Why is it called Beware of Mr. Baker? Because the guy is a self centered, egotistical, drunk most of his life. At one point the guy who played drums for Eric Clapton in Creme and later in Traffic with Eric and Steve Winwood had to place and ad in a magazine to try and get a job as a drummer. Why? Because nobody who knew him, or knew people who knew him - wanted him. He brought way too much baggage. We all have egos. That's why I say make sure you get in a band that plays the same type of music that you want to play. I talk about this in my book "Get Your Band Out of the Basement." There will be circumstances that are not fair, and others that you find yourself in front of a giant break. Life is 10% of what happens to you and 90% how you react.

Getting Your First Gig

<img src="http://ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=B00BCMT0AQ&Format=_SL250_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=marketmusic-20" alt="" border="0" /><img style="border: none !important; margin: 0px !important;" src="http://ir-na.amazon-adsystem.com/e/ir?t=marketmusic-20&l=as2&o=1&a=B00BCMT0AQ" alt="" width="1" height="1" border="0" /><img src="http://ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=1844549666&Format=_SL250_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=marketmusic-20" alt="" border="0" /><img style="border: none !important; margin: 0px !important;" src="http://ir-na.amazon-adsystem.com/e/ir?t=marketmusic-20&l=as2&o=1&a=1844549666" alt="" width="1" height="1" border="0" />

Today we interview Tommy Darker about his new book Indecisive Musicpreneur. Tommy is a musician quit his job full time and to study the music industry and help musicians make a living with their music. He is based out of Greece, and has great music marketing summits at www.darkermusictalks.org

Today we talk about:

What makes people indecisive?

How do you pick your number one priority?

What technology he is using the sell his book and products (check out www.gumroad.com and Dave is playing with selz.com)

I just finished listening to the book Face the Music - A Life Exposed. This is a GREAT book filled with phenomenal stories from the lead singer of Kiss. It is brutally honest, and Paul goes the issues of running a band that becomes so huge. You also hear Paul struggle to find happiness. Happiness? Yep, its weird to hear a guy who has what many would consider everything (Money, Fame, Women, Cars) and yet still be unhappy. The book starts off with Paul explaining how he was born with no right ear (so you get immediate intimacy).

In a world where people think the best way to get a music career is to be on American idol, Kiss did it the old fashioned way. They worked their asses off. You will hear how to worked hard on their music, and their presentation. I play a snippet from Paul's audio book, and you hear how when they can't seem to catch a break, they make their own. It cost them some money. It was a gamble, but they always took their band seriously.

In the book you also hear how Peter Criss constantly threatened (and in some cases did) quit the band. What a hassle. Likewise, you will hear that you CAN put up with people that you don't always see eye to eye. If they help further the band, you can make sacrifices for the good of the band. In the end Paul does not hold back on any band members (including himself). He said the biggest marketing job Gene Simmons did was making the world believe he was a marketing genius.

Paul narrates the entire book (12 hours) and the fact that it's Paul Stanley reading the book makes it even better.

Get the Book For Free

There is a service that's great for content creators where their supporters can sign up to pay an amount every time you release content (a song, video, etc). This can be any amount. You can then come up with rewards for people who pledge larger amounts. Think of it as an ongoing kick start program. The bonus is as you only get paid when you produce, there is no pressure (like when you have a membership site). If you produce a large amount of content, you might consider having your patrons support you on a monthly basis. If you have a per item system, your patrons can limit their amount they support (put a cap on it) so this way if you are visited by a muse they don't go broke. The system is at www.patreon.com and you can watch my video with Anthony Privitelli is the head of Creator Relations at Patreon.

http://www.youtube.com/watch?v=5A7z_tX4oMc&feature=share

Writing Songs That Will Connect With Your Audience

I watched a video on Netflix called "Stevie Nicks in Your Dreams," which documents the making of the album. In the movie you see Stevie write a song about New Orleans, then she writes a song for soldiers, and lastly a song about Italy. Now I know you can't often pick what you write about, but it appeared to me she was trying to write to an audience so she could connect. Not so much, writing a song that happened to connect with a specific type of people. According to Wikipedia, The album debuted at #6 on the Billboard 200 giving Nicks her fifth top ten album on that chart,<sup id="cite_ref-61">[61]</sup> with 52,000 copies sold in the first week. Elsewhere, the album has made numerous Top 50 debuts, including #24 on the Australian ARIA Chart and #22 in Canada.

You may want to try find songs that fit your audience. Think of Taylor swift. Here is someone who knows her audience (young girls who apparently get dumped a lot). If you feel moved to write a song for them, it may be something to consider.

I was a Tori Amos fan when she first came out. It was a fun game trying to figure out exactly what she was talking about. After about 4 albums into her career, I was frustrated trying to figure out what the heck she was talking about and quit listening. I love her voice, and I love when it is just her and a piano. However, she is so "out there" that I have no hope of connecting with her. When I listened to a "behind the scenes" explanation of some of her songs, they STILL didn't make any sense (courtesy of spotify.com)

While I understand that you write what moves you, but if you want to connect with people do not get upset if your lyrics are so vague that nobody can connect.

Your First Gig

In this snippet of my book Get Your Band Out of the Basement, I share how knowing the other musicians in the area, and knowing all of the club owners (even the one that didn't book my band) allowed me to land a gig when a drummer in another band broke his arm. My band was able to step in and grab the gig. By keeping a positive attitude (and avoid being negative when you get told "No") I was able to help out a club owner who found himself without a band (while helping a band who was going to look bad by cancelling a gig). You can find the music marketing book here.

Today we talk about getting your music into Pandora, some new cool tools to help you market to yoru fans in an intelligent manner. I play a snippet from Get Your Band Out of the Basement about playing for the door (and a horror story).

New Tools at Nimbit

Nimbit is a great tool to take your music marketing to the next level. Recently they added some new features that include:

1. Fan List

2. Email

4. Promotions

5. Fan Check.In

Submit Your Music To Pandora

Today we talk about submitting your music to Pandora, and now you don't have to have a CD. You can get the full details HERE.

Adam Spencer is the director of Musomania. This is a service that builds a Wordpress based website for you, but there is more than that. You have a community of musicians to network with, and people who are working on the same things you are. Think about a group of people battling the same Facebook issues, the same Gig press issues, etc. The best thing is you have complete control over your website. You can easily add a logo and tools such as mailchimp, and other tools are all integrated.

Adam is also the founder of The Gemini Project, which includes online resources for musicians as well as the popular Gemini Project Podcast, helping musicians all over the world take their music to the next level with smart marketing and the realization that music is just about connecting with people.

You're not going to be left alone, there are plenty of tutorials to walk you through the process. It's $299 for the service.

<img alt="" src="http://tracking.hostgator.com/img/WordPress_Hosting/300x250-animated.gif" border="0" style="cursor: default;" />

You will need to supply your own hosting. You can get hosting at Host Gator for $8 a month or less and get 25% off using the host gator coupon code musicianpodcast

Fore more information go to www.musomania.com

Best Comments Win a Free Musomania Account

Leave a comment below, and Dave and Adam will pick THREE to win a free musomania account.

Check out this video for more information

http://youtu.be/pCDSjrE3g04

Pulse Notify Facebook Notification Plugin for WordPress

Pulse Notify plugin for WordPress is an interesting tool that allows you to make very cool “facebook-like” buttons that connects anyone who clicks on them to your facebook page, your email list, and gives you the ability to send notifications to their facebook account (c’mon you know you look at them when they show up). Right now the plugin is going for $27, and I’m truly thinking of testing this one out. It seems super simple to setup, and I can see the power of notifying people on facebook and having them click any link you send. Check it out at pulsenotify.com

Handing Objections When Booking Your Band

Today we hear about some steps you can take to identify and handle objections. For example you can say, “If I provide a promo packet with a CD you would be willing to consider the band?” If they say no, then you know that there is more to the story (and they may have a “Stable” of bands that they use ). The bottom line is to ask them.

Promo Packet Tips

You can print directly on CDs now. There is no need for labels.

Everything you hand the booking person should have your contact information on it as the CD, the card, the picture etc may get separated, so you NEED everything to have your contact information.

You can get the whole 5 CD package available for instant download

Printing Your Own CDs

<img src="http://ecx.images-amazon.com/images/I/315l1y3IiQL._SL160_.jpg" title="100 Paper CD Sleeves with Window & Flap" height="160" width="160" />