- Best Practices to Quickly Build Your Patreon Community
Full episode notes at www.marketingmusician.com/8433m | Nov 2, 2015
- Standing Out in The Live Streaming World
Periscope, Balb.im and Meerkat are three tools that allow you to stream live to your audience.
These are great tools to get you in front of your audience. The problem is many musicians setup one microphone and use that to pick up their voice and instrument. Well there is a much better way to do it. If you have a mixer (and most musicians do) you can plug a microphone into your mixer along with your piano/guitar, etc. If you don't have a mixer you can pick up a small mixer that has two inputs for $82.
Multiple Version of the iRig
IK Multimedia AmpliTube iRig guitar interface adaptor for iOS devices<img style="border: none !important; margin: 0px !important;" src="http://ir-na.amazon-adsystem.com/e/ir?t=marketmusic-20&l=as2&o=1&a=B003W47NII" alt="" width="1" height="1" border="0" /> ($12)
iRig 2 ($32 - Selectable dual-mode switch: FX and THRU )
iRig Pre ($35 standard XLR input)
iRig Keys ($69 - Keyboard that goes into iOs device)
Full show notes at www.marketingmusician.com/8312m | Oct 25, 2015
- Upsells and Cross Sells
The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings.
Of this, a 14% increase in worldwide ad revenues was attributed to the aforementioned show.
How did they make this happen?
In case you don’t know, Jersey Shore is a lifestyle show that features the rich and lavish lifestyle of a few young adults from New Jersey. The show’s followers would do anything to get a piece of the action they were seeing on their TV screens.
So the people who ran the show began to sell Jersey Shore merchandise in outlets called Shore stores. When anyone bought something, the cashiers would ask, “Would you like a signature shot glass with your order?”
Nearly everyone bought the signature shot glass.
This simple question resulted in more than 500,000 sales of shot glasses in the third quarter of 2011.
It’s called the art of upselling. Simply put, ask for more and it’s likely you’ll get what you ask for. And by doing so, you’ll optimize the value of every sale.
The book Marketing Metrics says, “The probability of selling to a new prospect is 5%-20%. The probability of selling to an existing customer is 60-70%.”11m | Aug 20, 2015
- Growing Your Audience - Insights from Ice T & Jasta
Today I talk about an update on the 3% rule. As I have not been putting as much effort into the podcast, a whopping .9 percent of the audience contributed to supporting the show. Yes, that means not even 1%. You get what you put into it. I put a lot into the show, but I'm not as regular as I should be. Today I play a clip from the ICE T Final Level Podcast that features Jeremy Jasta from Hatebreed.com where they talk about getting your music in front of a new audience, and how using pictures from the stage can boost your likes. They also talk about the power of LIVE performance. That brings me to word of mouth, where Jeremy talks about Eric Gales (who is a great guitarist) and how he just rocks live. If you found this show of value, please consider donating to the show<form action="https://www.paypal.com/cgi-bin/webscr" method="post" target="_top"><input name="cmd" type="hidden" value="_s-xclick" /><input name="hosted_button_id" type="hidden" value="BXJ22Z7FWM9GA" /><input alt="PayPal - The safer, easier way to pay online!" name="submit" src="https://www.paypalobjects.com/en_US/i/btn/btn_donateCC_LG.gif" type="image" /><img src="https://www.paypalobjects.com/en_US/i/scr/pixel.gif" alt="" width="1" height="1" border="0" /></form>29m | Dec 29, 2014
- What is Your Band's Personality?
Today we talk about what we can learn from attenging a marching band showcase. What really connected with the audience? Fun and Passion.26m | Sep 28, 2014
- The 3% RuleNo description13m | Sep 14, 2014
- Where Can People Find You
Today we talk about how important it is to direct people to your website (not soundcloud, facebook, reverb nation, etc).10m | Sep 1, 2014
- Newsjacking and Selling Digital Products with Sellfy
As I live in Cleveland, I can say first hand that this town went NUTS when LeBron James announced his returning to Cleveland. I mean it went crazy. When news like this hits, and you have a song that fits? Be sure to throw it right in the middle of the media frenzy. That's what Skylar Grey did. http://youtu.be/c4qBuEYciYc Think about bands like 3 doors down who write soundtracks for people in the military.
Sellfy - Sell Downloads with Bonus Affiliate Program
Recently I spoke about some tools to sell digital downloads (like, your music). I just stumbled across Sellfy, which is a cool way to sell downloads - and it has something that the other tools do not - an affiliate program. Musicians like Joe Bonamassa have used affiliate programs to reward fans for promoting their music. If you're new to affiliate programs, when someone signs up to promote your show they receive a link that identifies that the traffic came from them. Then if they buy something they earn a portion of the sale (that you specify). While I like the Selz.com interface and customization (you can change the color of the buy button), the affiliate program of Sellfy does set it above the others in terms of functionality. Sellfy does allow you to sell directly from your facebook page. You can tie it into your paypal, paymill, or stripe account. You also have access to to send emails to your customers with updates, etc. They take 5% of the sale, and offer unlimited storage and unlimited bandwidth.
Get Your Band Out of the Basement Audio Bookhttps://sellfy.com/js/api_buttons.js"></script>13m | Aug 3, 2014
- Still Want a Record Deal? - Smooth Gigging
Today we play some clips from the Jay Mohr "Mohr Stories" podcast where he interviews Mark McGrath of the Band Sugar Ray. He explains just what they got paid per dollar when they were on a major label deal. Smooth Gigging Tips For Musicians Everybody helps Cross train everyone so anyone can do the others job. i.e. I - the guitar player - know how to tear down the drums, and wrap up mic cables. Remember volumes relate to how the BAND sounds not so much just YOUR volume. If one volume is too loud the whole band suffers Schedule Going Forward I plan on doing the show going forward doing the show on a monthly (probably) or twice a month (maybe) schedule. Thanks to all who love the show, I appreciate the emails and voice mails. I'll keep her going. It takes a lot of time (about 2 hours an episode, and I haven't received a lot of support over the 10 years. If you've received any value from the show, do consider donating. Support the Show<form action="https://www.paypal.com/cgi-bin/webscr" method="post" target="_top"><input name="cmd" type="hidden" value="_s-xclick" /><input name="hosted_button_id" type="hidden" value="HYU3ETJEZ5H26" /><input alt="PayPal - The safer, easier way to pay online!" name="submit" src="https://www.paypalobjects.com/en_US/i/btn/btn_donateCC_LG.gif" type="image" /><img src="https://www.paypalobjects.com/en_US/i/scr/pixel.gif" alt="" width="1" height="1" border="0" /></form>22m | Jul 14, 2014
- Lessons From Ginger Baker - Getting Your First Gig
I recently watch Beware of Mr. Baker on Netflix. Its an interesting look at the drummer from Creme. Why is it called Beware of Mr. Baker? Because the guy is a self centered, egotistical, drunk most of his life. At one point the guy who played drums for Eric Clapton in Creme and later in Traffic with Eric and Steve Winwood had to place and ad in a magazine to try and get a job as a drummer. Why? Because nobody who knew him, or knew people who knew him - wanted him. He brought way too much baggage. We all have egos. That's why I say make sure you get in a band that plays the same type of music that you want to play. I talk about this in my book "Get Your Band Out of the Basement." There will be circumstances that are not fair, and others that you find yourself in front of a giant break. Life is 10% of what happens to you and 90% how you react.
Getting Your First GigToday we talk about how you need to establish relationships with those in our industry. We need to take time to get the right contacts, and politely remind people you are available. By keeping your name in front of people, they are more likely to call you when they need a band. It takes time, patience, and luck. In some instances my band would take a "free" gig. we once played a benefit for cancer that had influential people in the audience who later hired us for gigs.
<img src="http://ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=B00BCMT0AQ&Format=_SL250_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=marketmusic-20" alt="" border="0" /><img style="border: none !important; margin: 0px !important;" src="http://ir-na.amazon-adsystem.com/e/ir?t=marketmusic-20&l=as2&o=1&a=B00BCMT0AQ" alt="" width="1" height="1" border="0" /><img src="http://ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=1844549666&Format=_SL250_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=marketmusic-20" alt="" border="0" /><img style="border: none !important; margin: 0px !important;" src="http://ir-na.amazon-adsystem.com/e/ir?t=marketmusic-20&l=as2&o=1&a=1844549666" alt="" width="1" height="1" border="0" />15m | May 18, 2014
- Are you an Indecisive Musician?
Today we interview Tommy Darker about his new book Indecisive Musicpreneur. Tommy is a musician quit his job full time and to study the music industry and help musicians make a living with their music. He is based out of Greece, and has great music marketing summits at www.darkermusictalks.org
Today we talk about:
What makes people indecisive?
How do you pick your number one priority?26m | May 11, 2014
- Lessons from Paul Stanley of Kiss - Free Book
I just finished listening to the book Face the Music - A Life Exposed. This is a GREAT book filled with phenomenal stories from the lead singer of Kiss. It is brutally honest, and Paul goes the issues of running a band that becomes so huge. You also hear Paul struggle to find happiness. Happiness? Yep, its weird to hear a guy who has what many would consider everything (Money, Fame, Women, Cars) and yet still be unhappy. The book starts off with Paul explaining how he was born with no right ear (so you get immediate intimacy).
In a world where people think the best way to get a music career is to be on American idol, Kiss did it the old fashioned way. They worked their asses off. You will hear how to worked hard on their music, and their presentation. I play a snippet from Paul's audio book, and you hear how when they can't seem to catch a break, they make their own. It cost them some money. It was a gamble, but they always took their band seriously.
In the book you also hear how Peter Criss constantly threatened (and in some cases did) quit the band. What a hassle. Likewise, you will hear that you CAN put up with people that you don't always see eye to eye. If they help further the band, you can make sacrifices for the good of the band. In the end Paul does not hold back on any band members (including himself). He said the biggest marketing job Gene Simmons did was making the world believe he was a marketing genius.
Paul narrates the entire book (12 hours) and the fact that it's Paul Stanley reading the book makes it even better.
Get the Book For FreeIf you go to www.marketingmusician.com/audible you can sign up and get this book (or any other book) for free. If you don't want an Audible subscription ($15) cancel any time in the first 30 days and keep the book for free.19m | Apr 26, 2014
- Getting Paid Per Song/Video - Writing Relatable Songs
There is a service that's great for content creators where their supporters can sign up to pay an amount every time you release content (a song, video, etc). This can be any amount. You can then come up with rewards for people who pledge larger amounts. Think of it as an ongoing kick start program. The bonus is as you only get paid when you produce, there is no pressure (like when you have a membership site). If you produce a large amount of content, you might consider having your patrons support you on a monthly basis. If you have a per item system, your patrons can limit their amount they support (put a cap on it) so this way if you are visited by a muse they don't go broke. The system is at www.patreon.com and you can watch my video with Anthony Privitelli is the head of Creator Relations at Patreon.
Writing Songs That Will Connect With Your Audience
I watched a video on Netflix called "Stevie Nicks in Your Dreams," which documents the making of the album. In the movie you see Stevie write a song about New Orleans, then she writes a song for soldiers, and lastly a song about Italy. Now I know you can't often pick what you write about, but it appeared to me she was trying to write to an audience so she could connect. Not so much, writing a song that happened to connect with a specific type of people. According to Wikipedia, The album debuted at #6 on the Billboard 200 giving Nicks her fifth top ten album on that chart,<sup id="cite_ref-61"></sup> with 52,000 copies sold in the first week. Elsewhere, the album has made numerous Top 50 debuts, including #24 on the Australian ARIA Chart and #22 in Canada.
You may want to try find songs that fit your audience. Think of Taylor swift. Here is someone who knows her audience (young girls who apparently get dumped a lot). If you feel moved to write a song for them, it may be something to consider.
I was a Tori Amos fan when she first came out. It was a fun game trying to figure out exactly what she was talking about. After about 4 albums into her career, I was frustrated trying to figure out what the heck she was talking about and quit listening. I love her voice, and I love when it is just her and a piano. However, she is so "out there" that I have no hope of connecting with her. When I listened to a "behind the scenes" explanation of some of her songs, they STILL didn't make any sense (courtesy of spotify.com)
While I understand that you write what moves you, but if you want to connect with people do not get upset if your lyrics are so vague that nobody can connect.
Your First Gig
In this snippet of my book Get Your Band Out of the Basement, I share how knowing the other musicians in the area, and knowing all of the club owners (even the one that didn't book my band) allowed me to land a gig when a drummer in another band broke his arm. My band was able to step in and grab the gig. By keeping a positive attitude (and avoid being negative when you get told "No") I was able to help out a club owner who found himself without a band (while helping a band who was going to look bad by cancelling a gig). You can find the music marketing book here.24m | Mar 23, 2014
- Nimbit and Pandora News - Playing For the Door
Today we talk about getting your music into Pandora, some new cool tools to help you market to yoru fans in an intelligent manner. I play a snippet from Get Your Band Out of the Basement about playing for the door (and a horror story).
New Tools at Nimbit
Nimbit is a great tool to take your music marketing to the next level. Recently they added some new features that include:
1. Fan List
Here is some of the ways you can use their new fan list. You will be able to see
- Which fans signed up for your mailing list in the last 30 days in the Boston area.
- Which fans checked into one of your events and has purchased your new album.
- Which fans have not purchased your new album, but did purchase your last album.
- and much more…
Save those and countless other filters into your fan list and use the rest of our tools to keep them engaged.
They have created a new email marketing tool, available to Nimbit Premium users, which is integrated throughout the dashboard. You can:
- Set up a promotion for your new single, and only email fans that have not purchased it yet.
- Set up a recurring email that automatically sends an event reminder to fans in the location of your upcoming events, as you add them.
- and much more…
3. EventsThe new event management system is available on ALL plans. . We’ve integrated Google searches into event creation: you enter the name and city of the venue and Google takes care of the rest. It’s faster for you and provides more accurate information for your fans, right from your calendar. Also, we made selling eTickets for events much easier. Use event management with fan list and email to send an event reminder to all your fans in the area that haven’t bought tickets yet! Then email all the fans that checked in to your event directly from the events page.
4. PromotionsWith a shiny new coat of paint and some powerful new features, your promotions will be more effective than ever. Promote any product in your store with a discount, and include another discount only for fans who redeemed the promotion. For example, give a track away for free, and offer the whole album for 20% off to those who download the track. Then, send a thank you email to the fans that bought the album and remind them about your merch options!
5. Fan Check.InLast but certainly not least, fan checkin is the best way to offer incentives to fans who come to events. When a fan arrives at one of your events, they just need to go to fancheck.in/yourartistname on their phone and check in with their email address. You can set it up so they get a free track or a discount in your store immediately, just for checking in. After the show, send the whole recorded performance to the fans that checked in! Fan Check.In is available to Nimbit Plus and Nimbit Premium users.I love this idea as it has hints of the frequent shopper programs at many stores, plus it focuses on people showing up at a gig (which leads to you getting more gigs as you brig a crowd).Go to www.marketingmusician.com/nimbit for more information
Submit Your Music To Pandora
Today we talk about submitting your music to Pandora, and now you don't have to have a CD. You can get the full details HERE.17m | Feb 8, 2014
- Musomania's Adam Spencer on Building Your Music HQ
Adam Spencer is the director of Musomania. This is a service that builds a Wordpress based website for you, but there is more than that. You have a community of musicians to network with, and people who are working on the same things you are. Think about a group of people battling the same Facebook issues, the same Gig press issues, etc. The best thing is you have complete control over your website. You can easily add a logo and tools such as mailchimp, and other tools are all integrated.
Adam is also the founder of The Gemini Project, which includes online resources for musicians as well as the popular Gemini Project Podcast, helping musicians all over the world take their music to the next level with smart marketing and the realization that music is just about connecting with people.
You're not going to be left alone, there are plenty of tutorials to walk you through the process. It's $299 for the service.
You will need to supply your own hosting. You can get hosting at Host Gator for $8 a month or less and get 25% off using the host gator coupon code musicianpodcast
Fore more information go to www.musomania.com
Best Comments Win a Free Musomania Account
Leave a comment below, and Dave and Adam will pick THREE to win a free musomania account.
Check out this video for more information28m | Jan 28, 2014
- Tracking Your Progress - Networking with Other BandsNo description27m | Dec 26, 2013
- Following Up With Club OwnersNo description24m | Dec 4, 2013
- Handling Objections and Promo Packet Tips
Pulse Notify Facebook Notification Plugin for WordPress
Pulse Notify plugin for WordPress is an interesting tool that allows you to make very cool “facebook-like” buttons that connects anyone who clicks on them to your facebook page, your email list, and gives you the ability to send notifications to their facebook account (c’mon you know you look at them when they show up). Right now the plugin is going for $27, and I’m truly thinking of testing this one out. It seems super simple to setup, and I can see the power of notifying people on facebook and having them click any link you send. Check it out at pulsenotify.com
Handing Objections When Booking Your Band
Today we hear about some steps you can take to identify and handle objections. For example you can say, “If I provide a promo packet with a CD you would be willing to consider the band?” If they say no, then you know that there is more to the story (and they may have a “Stable” of bands that they use ). The bottom line is to ask them.
Promo Packet Tips
You can print directly on CDs now. There is no need for labels.
Everything you hand the booking person should have your contact information on it as the CD, the card, the picture etc may get separated, so you NEED everything to have your contact information.
Printing Your Own CDs<img src="http://ecx.images-amazon.com/images/I/31gmCvts3bL._SL160_.jpg" title="Canon PIXMA MG5220 Wireless Inkjet Photo All-in-One (4502B017)" height="107" width="160" /><img src="http://ecx.images-amazon.com/images/I/514J38oHPRL._SL160_.jpg" title="Canon CD Print Printer Printing Tray G PIXMA MG5220 MG5240 MG5250 MG5320 MG6120 MG6140 MG6150 MG6220 MG8120 MG8140 MG8150" height="132" width="160" /><img src="http://ecx.images-amazon.com/images/I/411HYMvnyfL._SL160_.jpg" title="Verbatim 95005 700 MB 52x 80 Minute Inkjet Printable Recordable Disc CD-R - 50 Disc Spindle (Silver)" height="160" width="160" />18m | Nov 19, 2013