A question that often pops up for new podcasters is how long should an episode be? At first, it seems like a simple question, but depending on the content of your show, your interest in monetization, your own audience, and even yourself, the answer can differ greatly. It all depends on what you want out […]
A New Year can mean many things to people. A new hobby, a new job, a new habit, or even a new podcast! We’re here to help guide you through how to achieve your 2024 podcast dreams. Podcasting is continuing to grow and it’s not too late to plug in your mic and join. Reports […]
You can’t have a podcast without an RSS Feed! An RSS Feed, usually provided by your hosting company of choice, is what allows you to host a podcast on the internet. Technical jargon is fairly common in podcasting, so we’re here to help you decipher what it all means and help you become an expert! […]
Believe it or not, there’s a method to the madness when it comes to podcast advertising. A show’s audience, content, and even the host can all have significant impacts on whether or not an advertising campaign goes well. We’ve covered most of these topics in previous blogs including how to set a host up for […]
The idea of podcasting has been floating around your mind for quite some time, but you’re always hesitating whenever you think about sitting down to record. The words perch on your tongue but seem to fizzle into the ether as soon as a microphone appears. Sound familiar? There are a few reasons why you might […]
Before we jump in, take a quick moment to pat yourself on the back. Congrats! You completed your first podcast ad campaign! ? Of course, you’d want to keep the momentum going after successfully finishing, but how exactly do you go about doing that? The simple answer is to continue your campaigns. This article walks […]
You’ve finally got the a-okay from your team and you’re ready to dip your toe into podcast advertising! But how exactly do you go about running your first podcast ad campaign? You, of course, want to make sure that the investment is worth it, so understanding what makes a campaign successful is key. One-third (or […]
It’s no secret that podcast advertising continues to grow in 2023 and beyond. More and more brands are delving into the world of podcast advertising either by dipping a small toe or plunging in head first. But it can be overwhelming when starting your journey into podcast advertising. So, we’ve created this quick guide to […]
Podcast advertising has emerged as a powerful medium for businesses to reach their target audience and build awareness. It’s not just the big places that can participate, though, small businesses can also leverage podcast advertising to boost their reach and grow their customer base. Did you know that one-third (32%) of American adults listen to […]
You’ve gathered your tech materials, figured out where you’re going to host, and have practiced your intro into your hairbrush every morning since. But now you’ve come to realize that you don’t exactly know what you’re going to podcast about. You know you want to podcast, but you’re not entirely sure what you want to […]