Experienced podcasters and newbies alike often want to dive head-first into Host-Read Ads. But there are a few things we recommend having before you opt in to RAP (the RedCircle Ad Platform) to ensure you shine bright! While it’s important to have these three initial things, we also believe quality content, consistent listeners, and an […]
A natural next step many podcasters take after perfecting their show and growing their audience is to monetize their podcast. Your mind might immediately jump to advertising, but there are plenty of different ways to monetize that fit every type of podcaster. We’ll explore them together in this article! Monetization Through Ads A popular way […]
You may or may not be familiar with the annual cycle of advertising. In general, advertisements tend to reach a peak around December with the last holidays of the year. After brands have spent their annual budget, they spend the first few months of the new year figuring that budget. What does this have to […]
Believe it or not, there’s a method to the madness when it comes to podcast advertising. A show’s audience, content, and even the host can all have significant impacts on whether or not an advertising campaign goes well. We’ve covered most of these topics in previous blogs including how to set a host up for […]
Before we jump in, take a quick moment to pat yourself on the back. Congrats! You completed your first podcast ad campaign! ? Of course, you’d want to keep the momentum going after successfully finishing, but how exactly do you go about doing that? The simple answer is to continue your campaigns. This article walks […]
You’ve finally got the a-okay from your team and you’re ready to dip your toe into podcast advertising! But how exactly do you go about running your first podcast ad campaign? You, of course, want to make sure that the investment is worth it, so understanding what makes a campaign successful is key. One-third (or […]
When it comes to podcast ads, it turns out that less does a whole lot better than more. A recent study from Ad Results Media (ARM) found that the ideal number of ads per ad break is 2 max. This goldilocks number allows listeners to really hear the ads and prevents them from tuning out, […]
It’s no secret that podcast advertising continues to grow in 2023 and beyond. More and more brands are delving into the world of podcast advertising either by dipping a small toe or plunging in head first. But it can be overwhelming when starting your journey into podcast advertising. So, we’ve created this quick guide to […]
Podcast advertising has emerged as a powerful medium for businesses to reach their target audience and build awareness. It’s not just the big places that can participate, though, small businesses can also leverage podcast advertising to boost their reach and grow their customer base. Did you know that one-third (32%) of American adults listen to […]
Podcast advertising has been on a meteoric rise in recent years, and with 2024 on the horizon, it shows no sign of slowing down. More people than ever are tuning in to their favorite podcasts, and advertisers are seizing the opportunity to connect with engaged and loyal audiences. Let’s explore the ever-growing podcast industry together! […]