Podcast advertising seems to still be in its ‘wild west days’, where brands and companies are taking different approaches to the medium. It’s not uncommon for brands to stick with one platform, but doing so may result in reaching a very limited audience. Listener demographics show a wide variety of listening platforms, from titans like Spotify and Apple Podcasts to smaller beloved apps like Podcast Addict. Listeners have an abundance of choices when it comes to tuning in to their favorite shows.
Sticking with only one of these listening platforms limits your reach as they may only distribute through one channel. For example, only about 12% of total listeners prefer Apple Podcasts over other platforms. If you only advertise with shows that limit distribution, then you might be missing out on the majority of listeners. Choosing a partner that distributes widely across all the different platforms allows you to reach these ‘hidden’ audiences. The wider the net, the better the chances are that you’ll snag lifelong customers.
OpenRAP: One Platform, Multiple Hosting Companies
RedCircle goes a step further with OpenRAP, allowing brands to advertise on shows hosted on other hosting platforms. The advantage here is needing to know how only one platform works versus needing to learn how to navigate several just to get your message across to millions of potential customers.
With RedCircle’s Ad Platform, brands can choose a variety of shows spanning several genres, demographics, downloads, listening platforms, and much more. Rather than only being able to advertise on a subset of shows locked onto one platform, you can reach audiences around the world with one platform. It’s an often-recommended strategy to advertise your brand on several smaller shows rather than going all-in on one show. This allows your message to reach a much larger and more diverse audience.
OpenRAP doesn’t limit you to a single platform or single distribution channel. You can have your cake and eat it, too, by utilizing our Open Ad Platform! You can advertise on dozens of shows across a varying number of platforms without needing to manage complicated spreadsheets or password managers. Just set up the campaign and invite shows – that’s all it takes!
Are you ready to reach thousands of listeners across different platforms, regions, interests, and more? Sign up with RedCircle and start your first campaign today!
