Music is an integral part of the human experience. We create ballads to express our emotions and tell complicated stories. Podcasting as a medium has become another way we share stories and the human experience. So, adding music to your chosen storytelling method can help to enhance the experience. Music can also act as a […]
A natural next step many podcasters take after perfecting their show and growing their audience is to monetize their podcast. Your mind might immediately jump to advertising, but there are plenty of different ways to monetize that fit every type of podcaster. We’ll explore them together in this article! Monetization Through Ads A popular way […]
Believe it or not, there’s a method to the madness when it comes to podcast advertising. A show’s audience, content, and even the host can all have significant impacts on whether or not an advertising campaign goes well. We’ve covered most of these topics in previous blogs including how to set a host up for […]
Before we jump in, take a quick moment to pat yourself on the back. Congrats! You completed your first podcast ad campaign! 😄 Of course, you’d want to keep the momentum going after successfully finishing, but how exactly do you go about doing that? The simple answer is to continue your campaigns. This article walks […]
RedCircle’s Host-Read Ad Platform continues to grow rapidly as more advertisers and podcasters find success on the platform. After an exciting H1 2023 where we reached profitability in Q2, quarter-over-quarter results remained strong with 31% revenue growth from Q2 to Q3 2023. Year-over-year for Q3, the results were dramatic; RedCircle’s Ad Platform RAP grew by […]
You’ve finally got the a-okay from your team and you’re ready to dip your toe into podcast advertising! But how exactly do you go about running your first podcast ad campaign? You, of course, want to make sure that the investment is worth it, so understanding what makes a campaign successful is key. One-third (or […]
Podcast advertising has emerged as a powerful medium for businesses to reach their target audience and build awareness. It’s not just the big places that can participate, though, small businesses can also leverage podcast advertising to boost their reach and grow their customer base. Did you know that one-third (32%) of American adults listen to […]
Advertisers can now set their preferred frequency cap on a weekly or monthly basis for every new podcast advertising campaign. Campaigns can range from a single podcast to hundreds of participants. In addition, advertisers can now aircheck, pause, and request updates to individual Host-Read Ads directly from the platform. Brands can request a re-read or […]
You’ve made it to 500 average weekly downloads, you’ve opted in to RAP, and now you’ve received your first Host-Read Ad opportunity. First thing first, pat yourself on the back for landing your first ad read! How do you make sure you knock it out of the park, though? Easy! Keep reading this guide for […]
Diving into the world of podcast advertising can be exciting! Unlike any other medium, podcasting allows for a more authentic ad experience. Podcasters care deeply about their audience and the brands that they choose to partner with. In order to run a successful ad campaign, it’s imperative that you, as a brand, provide your partner […]