Many podcasters aim to monetize their shows; whether that’s through community-generated streams like sponsorships or more traditional options like advertising, there’s an option for everyone! For shows with a high amount of downloads, podcast advertising is an attractive option as it’s relatively easy to get started! There are two main ways podcasters can go about […]
Getting the most from your ad inventory may seem a bit tricky, but it’s not as difficult as you might think. Simply put; the more inventory you have available on your show, the more opportunities you have to earn revenue! The key to maximizing your revenue is to understand balance. A balance between filling your […]
Podcast advertising ebbs and flows with the changing of the seasons. It lays dormant in late winter, then blooms again like a spring flower. If you’re a podcaster interested in monetizing their show, then understanding this cycle can help you to better understand the podcast advertising ecosystem and how to take advantage of it. We […]
Dynamic Insertion is becoming more and more common in podcasting. Advertisers and podcasters alike are leaving behind traditional “baked-in” ads in favor of dynamically inserted ones. There are plenty of reasons to switch to dynamic ads, including their timeliness and easy implementation. Platforms like RedCircle help both podcasters and advertisers take advantage of this newer […]
Los Angeles, CA – Four months ago, our team at RedCircle announced OpenRAP, the first and only product delivering fully automated host-read advertising across hosting platforms. Using OpenRAP, podcast publishers can deliver new host-read advertising demand directly into their content, without switching podcast hosts. At our initial launch in March, OpenRAP connected to more than […]
We talk a lot about podcast ads (I mean, it’s basically our bread and butter); what makes a good Host-Read ad, what’s the goldilocks number for ads per break, and even the impact the time of year has on ads. But we’ve never really dove into how to structure your ads for the best outcome. […]
Podcast advertising can take many forms: Programmatic, Host-Read, sponsored episodes, and more. But did you know there are different subtypes even within those differing kinds of advertising? Platforms like RedCircle allow advertisers to isolate specific episodes for an even more targeted campaign. These types of campaigns are known as “Recent Episodes Only” campaigns, or faked-ins, […]
We get it – it can be intimidating to jump into podcast advertising without having a solid ground of knowledge to stand on. What’s a CPM? What’s the difference between all of these ad types? What in the heck is frequency capping?? All these questions and more might be swimming around in your head before you […]
Advertising on a podcast might seem like a novel idea, but it’s been a tried-and-true method for many brands for almost a decade. Juggernauts like Serial exploded in popularity nearly a decade ago, and many advertisers began to take notice of podcasting as an industry. Today, we’re seeing more and more brands dip their toes […]
There’s no secret formula to landing a renewal with a brand. What you bring to the partnership is what sets you apart from other shows and helps you to continue receiving opportunities. The biggest factors that can help elevate you from an okay partner to an excellent one are performing the initial ad read well, […]