Podcast advertising can take many forms: Programmatic, Host-Read, sponsored episodes, and more. But did you know there are different subtypes even within those differing kinds of advertising? Platforms like RedCircle allow advertisers to isolate specific episodes for an even more targeted campaign. These types of campaigns are known as “Recent Episodes Only” campaigns, or faked-ins, […]
You’ve finally got the a-okay from your team and you’re ready to dip your toe into podcast advertising! But how exactly do you go about running your first podcast ad campaign? You, of course, want to make sure that the investment is worth it, so understanding what makes a campaign successful is key. One-third (or […]
With self-service options like Help Centers, you can quickly get the answer you need without having to wait. All important and relevant information is readily made available to you whenever you need it! While we have support resources for our podcasters, we’re excited to extend that same level of support to our advertising partners with […]
What makes a podcast appealing to a brand? The content? The host? The out-of-this-world artwork? Trying to figure out what attracts brands and get them wanting more can be a bit of a daunting task for podcasters. We’re here to help ease that worry and provide you with advice from our Advertising experts. We found […]