How to Scale Host-Read Podcast Ads
Posted onIn order to scale host-read podcast ads, you must strike a balance to preserve and protect the value of host-read ads, while leveraging technology to add the speed and scalability of programmatic ads.
Podcast Advertising Basics: A Marketers Guide
Posted onYou don’t need to be a household name brand or have a large budget to start advertising on podcasts. Here’s 4 easy steps to launch your first podcast advertising campaign.
How Podcasters Can Help Slow the Spread of Coronavirus
Posted onIn these difficult and uncertain times, listeners are turning to your podcast as a source of information or a source of comfort. Many people around the world are stuck at home and tuning into their favorite podcasts to get the latest coverage on the coronavirus crisis, or for a welcome distraction from the news. Over […]
What Makes a Really Good Podcast Ad? 7 Tips to Improve Your Ad’s Performance
Posted onWhether you are a veteran podcaster or you’re just starting to sell ads on your show, this guide helps you understand how podcast advertising works and what to expect from the process.
Introducing Dynamic Insertion
Posted onControl your listener’s experience and have the flexibility to swap out timely content with Dynamic Insertion. Learn how to use Dynamic Insertion, from advertising to cross promotion.
The Podcaster’s Guide to Advertising
Posted onThis guide covers everything you need to know about selling ads on your podcast – from how advertisers measure your audience, to choosing the best ads for your show, and more.
How to Monetize Your Podcast
Posted onThere’s no right way to monetize your podcast – sell ads, offer subscriptions, accept donations, or a combo of all three. Discover how to earn more by experimenting with different strategies.
Build Subscription Revenue with Donations and Exclusive Content
Posted onWe don’t have to tell you how much hard work goes into producing each and every episode. Whether you set out to make money in podcasting or it’s your passion project (or both!), having cash flow is key to sustaining your show long term. It can take a significant amount of time and energy to […]
Read This Before Choosing Your Podcast Host: 6 Features That Will Help You Reach Your Goals
Posted onIf you google some variation of “what is the best podcast host”, you’ll find an overwhelming number of options and a lot of contradicting opinions out there. Whether you are a first-time podcaster researching which host you should use to launch your new show, or you’re looking to find a better podcast host for your […]
Distributing Your Podcast to YouTube? Why You Should Be & How RedCircle’s Integration Makes It Easy
Posted onBeing where listeners live is fundamental to growing your podcast. It’s likely you are already distributing your podcast to all the usual suspects… Apple Podcasts, Google Podcasts, Spotify, etc… Then there’s YouTube — which may not be as obvious, but is extremely relevant. When you think YouTube, video is usually the first thing to come […]