Social media is an excellent tool for podcasters as it can help to build an audience for your show. But how do you exactly go about doing that successfully? Whether you have tons of social media followers already or are just starting out, we’ve got the secrets for you right here! All About Your Content […]
Analytics can tell you more than just how well your show is performing, it can also help inform you on the behavior of your audience and how to use that data to grow your show to new heights. But what data exactly helps tell you if you’re on the right track? What episodes are catching […]
Podcast advertising can take many forms: Programmatic, Host-Read, sponsored episodes, and more. But did you know there are different subtypes even within those differing kinds of advertising? Platforms like RedCircle allow advertisers to isolate specific episodes for an even more targeted campaign. These types of campaigns are known as “Recent Episodes Only” campaigns, or faked-ins, […]
Curious about bonus content? It’s an often underrated part of podcasting that can help to grow your audience and connect with them on a deeper level which, in turn, creates a ton of value for your show. Here are 5 reasons why you should consider creating bonus content. Diversify Your Revenue We talked about the […]
We get it – it can be intimidating to jump into podcast advertising without having a solid ground of knowledge to stand on. What’s a CPM? What’s the difference between all of these ad types? What in the heck is frequency capping?? All these questions and more might be swimming around in your head before you […]
Advertising on a podcast might seem like a novel idea, but it’s been a tried-and-true method for many brands for almost a decade. Juggernauts like Serial exploded in popularity nearly a decade ago, and many advertisers began to take notice of podcasting as an industry. Today, we’re seeing more and more brands dip their toes […]
It’s been a few weeks since Google (also known as Alphabet) has deprecated Google Podcasts leaving millions of listeners and podcasters to migrate to new distribution platforms. We wrote earlier about the end of Google Podcasts and included information on new platforms, but we thought we’d take a more in-depth look at the most popular […]
There’s no secret formula to landing a renewal with a brand. What you bring to the partnership is what sets you apart from other shows and helps you to continue receiving opportunities. The biggest factors that can help elevate you from an okay partner to an excellent one are performing the initial ad read well, […]
The beauty of Dynamic Insertion technology is the ability to run multiple campaigns all at once. You’re no longer forced to choose between two great deals; you can have your cake and eat it, too! Understanding how to manage multiple campaigns for your podcast can help you to maximize your revenue. Remember the Campaign Requirements […]
Host-Read ads perform so well because of their authenticity! Listeners trust you to be real with them when it comes to the products you’re promoting. Brands also want to work with podcasters who are enthusiastic about their products and/or services. The genuine excitement helps to create a stellar ad read. One of the best ways […]