Spooky season is here! With Halloween approaching, many advertisers are starting to get into the holiday-selling grind, and little do many know, itâs one of the best times of the year to advertise on podcasts. Not only does Halloween evade the traditional âholiday download slumpâ that comes with others like Thanksgiving and Christmas, but many shows release their fun spooky-themed episodes and specials that draw in higher listenership.
In fact, true crime and horror podcasts receive 45% higher downloads on average in the month of October, and with this influx of listeners, downloads remain higher than usual, +36%, moving into November and December. This means killer opportunities (pun very much intended) for advertisers this quarter.
So with that in mind, here are five hair-raising RedCircle podcasts to advertise on this Halloween if youâre looking to join the ghostly activities and boo-st that ROAS!
1. Real Life Real Crime
Hosts: Woody Overton & Cyndi Overton
Real Life Real Crime is a multi-award-winning weekly podcast hosted by Woody Overton, known for his work on Dateline and his cult-like fan following. Woody brings listeners deep into cases heâs personally worked, sharing exclusive insight only a seasoned detective can offer.
Why advertise: Real Life Real Crime has worked with several dozen unique brands with RedCircle, consistently producing high-quality ad reads that result in stellar performance. Itâs truly a beloved show among advertisers!
2. The Dark Paranormal
Host: Kevin Eustace
The Dark Paranormal is about true stories from terrified people. The darkest unexplained tales, direct from the source. Keep one eye open, or you may end up on the show. As the longest continually-hosted podcast on this list, The Dark Paranormal is an established member of the RedCircle community!
Why advertise: In addition to winning multiple accolades as a top true crime and horror podcast, the show appeals to a diverse range of listeners that come together to hear a bone-chilling story each week.
3. And That’s Why We Drink
Hosts: Christine Schiefer & Em Schulz
Murder and the paranormal finally meet in And Thatâs Why We Drink! Grab your wine and milkshakes, and join in for some chilling ghost stories and downright terrifying true crime.
Why advertise: With over 200 million lifetime downloads, ATWWD takes a unique angle into the comedy space, maintaining its loyal audience and attracting a wide array of new listeners looking for a good laugh as they dive into the supernatural!
4. Spooked
Host: Glynn Washington
Spooked features true-life supernatural stories, told firsthand by people who can barely believe it happened themselves. Created in the dark of night, by the creators of Snap Judgment in partnership with KQED & PRX.
Why advertise: As a long-established show and a newcomer to RedCircle, Spooked creates an immersive experience with all aspects of production, extending to their ad reads. Winner of the Webby âBest Series – Featuresâ podcasting award and getting up to 1.4 million downloads during spooky season, their endorsements are sure to make an impact!
5. Obscura
Host: Justin Drown
Obscura: A True Crime Podcast immerses you in the depths of the darkest mysteries life has to offer. Unravel chilling narratives as they delve into true stories of murders, enigmatic mysteries, and haunting disappearances. Their meticulous storytelling brings these grim tales to life, exploring the intricate details of heinous acts with unwavering precision.
Why advertise: With consistently high performance, Obscura is a reliable show that stands out in its direction and commitment to quality content!
Halloween is the perfect time of year to start or evolve your podcast advertising journey! Hopefully you are as excited as we are. Interested in working with us? Start with your free campaign plan or reach out to advertising@getredcircle.com. Happy hauntings!