2024 is coming to a close and we’ve learned a lot this year when it comes to podcasting! Reflecting on the past year can help to inform the future, too. So without further adieu, let’s take a look at what the biggest learnings were this year! Listener Trends Listenership has been on the rise over […]
It’s no secret that starting and maintaining a podcast can be a difficult task, so it’s only natural that you’d seek a tool or software that can help cut down on some of the effort. Well, luckily for you, RedCircle may have the fabled feature you’re looking for – Dynamic Insertion (and not just for ads!) […]
Content thrives when there’s a dedicated community built around it. Discussion are sparked, ideas are shared, and friendships are formed all through the love for a specific piece of content. Podcast creators, and other types of content creators, can only benefit from having a loyal community. Of course, it’s much easier said than done to […]
It may not come as a huge surprise that the best-sounding Host-Read ads are often those with obvious authenticity, effort, and the use of good technology. Ads that encompass all three are more likely to impress brands and score renewals, helping you to continue earning a living through podcasting. But how does one go about […]
Many podcasters aim to monetize their shows; whether that’s through community-generated streams like sponsorships or more traditional options like advertising, there’s an option for everyone! For shows with a high amount of downloads, podcast advertising is an attractive option as it’s relatively easy to get started! There are two main ways podcasters can go about […]
Podcast advertising ebbs and flows with the changing of the seasons. It lays dormant in late winter, then blooms again like a spring flower. If you’re a podcaster interested in monetizing their show, then understanding this cycle can help you to better understand the podcast advertising ecosystem and how to take advantage of it. We […]
Congrats on starting your first (or maybe even seventh) podcast! Whether you’re a newbie or a seasoned veteran, your show could benefit from the use of a trailer episode. Rather than scrambling at the last minute to ensure your show is all set up and ready, take advantage of this often under-used feature to create […]
We talk a lot about podcast ads (I mean, it’s basically our bread and butter); what makes a good Host-Read ad, what’s the goldilocks number for ads per break, and even the impact the time of year has on ads. But we’ve never really dove into how to structure your ads for the best outcome. […]
This natural ebb-and-flow of downloads that occurs during the summer months can catch a lot of newer podcasters by surprise. Summer is a season of interrupted routines – listeners are on vacations, on breaks from schools or normal working days, and are spending more time outside. All these changes to their routines can mean a […]
It’s no secret that podcasting can be a time-consuming process; you need to prepare, record, edit, and market your show, along with a dozen other to-dos in order to run a successful podcast. But you don’t need to burn yourself out over the process if you know how to streamline it! Don’t Forget the 5 […]