Content thrives when there’s a dedicated community built around it. Discussion are sparked, ideas are shared, and friendships are formed all through the love for a specific piece of content. Podcast creators, and other types of content creators, can only benefit from having a loyal community. Of course, it’s much easier said than done to […]
It’s not even Halloween yet and we’re already preparing for something big in the next few months – the jolly Holiday season! This time of year is busy for brands and podcasters alike. New opportunities are being sent out, brands are collaborating with some podcast hosts for the first time, and there’s plenty of revenue […]
Podcasting has grown wildly since the early 2020s, popular podcasts like Serial have become household names, people have made careers out of podcasting, and even incredibly famous people have taken up the microphone to give their two cents. All of this has only continued to bolster the medium of podcasting. According to Edison Research, 218 […]
It may not come as a huge surprise that the best-sounding Host-Read ads are often those with obvious authenticity, effort, and the use of good technology. Ads that encompass all three are more likely to impress brands and score renewals, helping you to continue earning a living through podcasting. But how does one go about […]
Many podcasters aim to monetize their shows; whether that’s through community-generated streams like sponsorships or more traditional options like advertising, there’s an option for everyone! For shows with a high amount of downloads, podcast advertising is an attractive option as it’s relatively easy to get started! There are two main ways podcasters can go about […]
Getting the most from your ad inventory may seem a bit tricky, but it’s not as difficult as you might think. Simply put; the more inventory you have available on your show, the more opportunities you have to earn revenue! The key to maximizing your revenue is to understand balance. A balance between filling your […]
Podcast advertising ebbs and flows with the changing of the seasons. It lays dormant in late winter, then blooms again like a spring flower. If you’re a podcaster interested in monetizing their show, then understanding this cycle can help you to better understand the podcast advertising ecosystem and how to take advantage of it. We […]
Dynamic Insertion is becoming more and more common in podcasting. Advertisers and podcasters alike are leaving behind traditional “baked-in” ads in favor of dynamically inserted ones. There are plenty of reasons to switch to dynamic ads, including their timeliness and easy implementation. Platforms like RedCircle help both podcasters and advertisers take advantage of this newer […]
Los Angeles, CA – Four months ago, our team at RedCircle announced OpenRAP, the first and only product delivering fully automated host-read advertising across hosting platforms. Using OpenRAP, podcast publishers can deliver new host-read advertising demand directly into their content, without switching podcast hosts. At our initial launch in March, OpenRAP connected to more than […]
Congrats on starting your first (or maybe even seventh) podcast! Whether you’re a newbie or a seasoned veteran, your show could benefit from the use of a trailer episode. Rather than scrambling at the last minute to ensure your show is all set up and ready, take advantage of this often under-used feature to create […]