Almost everyone with a podcast dreams of monetizing their content through either their audience or advertisements. It’s no secret that podcast advertising can be lucrative, but the revenue earned is directly related to the amount of care and effort the podcaster pours into the campaign. When you craft an ad with authenticity and effort, the […]
Podcasting typically boils down to three areas of study; creation, growth, and monetization. Podcasters are always seeking resources to help them create a better podcast, grow their show and reach new audiences, and eventually earn revenue for their hard work. This comprehensive guide points you toward the resources you need most to make your podcast […]
Podcast monetization has been a hot topic for a few years and we don’t see that stopping anytime soon. As a new podcaster, or a podcaster new to monetization, you may not know all the different ways you can start to earn revenue for your show. Luckily, we’ve crafted this quick guide to help you […]
2024 is coming to a close and we’ve learned a lot this year when it comes to podcasting! Reflecting on the past year can help to inform the future, too. So without further adieu, let’s take a look at what the biggest learnings were this year! Listener Trends Listenership has been on the rise over […]
It’s no secret that starting and maintaining a podcast can be a difficult task, so it’s only natural that you’d seek a tool or software that can help cut down on some of the effort. Well, luckily for you, RedCircle may have the fabled feature you’re looking for – Dynamic Insertion (and not just for ads!) […]
It’s not even Halloween yet and we’re already preparing for something big in the next few months – the jolly Holiday season! This time of year is busy for brands and podcasters alike. New opportunities are being sent out, brands are collaborating with some podcast hosts for the first time, and there’s plenty of revenue […]
The recent news of Chartable, an analytics company specializing in podcast advertising, closing has caused a few ripples in the podcast industry. While some are mourning the loss of this tool, others are just learning about the capabilities of these analytics and wanting to know more. We’re here to help cast some light on the […]
Podcasting has grown wildly since the early 2020s, popular podcasts like Serial have become household names, people have made careers out of podcasting, and even incredibly famous people have taken up the microphone to give their two cents. All of this has only continued to bolster the medium of podcasting. According to Edison Research, 218 […]
It may not come as a huge surprise that the best-sounding Host-Read ads are often those with obvious authenticity, effort, and the use of good technology. Ads that encompass all three are more likely to impress brands and score renewals, helping you to continue earning a living through podcasting. But how does one go about […]
Many podcasters aim to monetize their shows; whether that’s through community-generated streams like sponsorships or more traditional options like advertising, there’s an option for everyone! For shows with a high amount of downloads, podcast advertising is an attractive option as it’s relatively easy to get started! There are two main ways podcasters can go about […]