We talk a lot about podcast ads (I mean, it’s basically our bread and butter); what makes a good Host-Read ad, what’s the goldilocks number for ads per break, and even the impact the time of year has on ads. But we’ve never really dove into how to structure your ads for the best outcome. […]
Improvements to RedCircle’s Ad Platform (RAP) continue to grow the scale of Host-Read Ads in the podcast advertising industry. The platform gives advertisers access to thousands of niche audiences and more authentic endorsements while opening the door to more independent podcasters to share in the podcast advertising pie. Released last month, Teams for Advertisers allowed […]
What makes a podcast appealing to a brand? The content? The host? The out-of-this-world artwork? Trying to figure out what attracts brands and get them wanting more can be a bit of a daunting task for podcasters. We’re here to help ease that worry and provide you with advice from our Advertising experts. We found […]