You might know her as the host of Call Her Daddy. Or as the powerhouse behind a multi-million dollar Spotify deal. Or as the first podcast host whose documentary, “Call Her Alex”, premiered at the Tribeca Festival. But what you might not know is that Alex Cooper has dropped some seriously valuable wisdom about podcast […]
It’s been a little over a year since we first introduced our OpenRAP product – which offers a unique way to deliver fully-automated host-read advertising across hosting platforms. Our mission at RedCircle has remained the same over the years: to get podcasters paid. Our OpenRAP product has allowed us to generate thousands of dollars in […]
Podcast advertising seems to still be in its ‘wild west days’, where brands and companies are taking different approaches to the medium. It’s not uncommon for brands to stick with one platform, but doing so may result in reaching a very limited audience. Listener demographics show a wide variety of listening platforms, from titans like […]
Monetizing your podcast can be equally complicated as it is exciting. One issue not nearly talked about enough is the possibility of underdelivering a campaign. It’s a fairly atypical issue, which is why you may not have heard of it or encountered it before, but it’s an important one to keep in mind if you’re […]
From community boards to our own inboxes, we’ve seen podcasters ask time and time again what’s the best way to monetize their shows. We give them the same advice we give all of our podcasters – a strong foundation is absolutely essential in setting yourself up for success when monetizing your podcast. It all starts […]
Almost everyone with a podcast dreams of monetizing their content through either their audience or advertisements. It’s no secret that podcast advertising can be lucrative, but the revenue earned is directly related to the amount of care and effort the podcaster pours into the campaign. When you craft an ad with authenticity and effort, the […]
It’s not even Halloween yet and we’re already preparing for something big in the next few months – the jolly Holiday season! This time of year is busy for brands and podcasters alike. New opportunities are being sent out, brands are collaborating with some podcast hosts for the first time, and there’s plenty of revenue […]
Podcasting has grown wildly since the early 2020s, popular podcasts like Serial have become household names, people have made careers out of podcasting, and even incredibly famous people have taken up the microphone to give their two cents. All of this has only continued to bolster the medium of podcasting. According to Edison Research, 218 […]
It may not come as a huge surprise that the best-sounding Host-Read ads are often those with obvious authenticity, effort, and the use of good technology. Ads that encompass all three are more likely to impress brands and score renewals, helping you to continue earning a living through podcasting. But how does one go about […]
Many podcasters aim to monetize their shows; whether that’s through community-generated streams like sponsorships or more traditional options like advertising, there’s an option for everyone! For shows with a high amount of downloads, podcast advertising is an attractive option as it’s relatively easy to get started! There are two main ways podcasters can go about […]